An Introduction of Nick Fouquet into the French Market
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The past week, I worked with the Californian hat brand Nick Fouquet. The aim of the project was to introduce the brand into the french market through a powerful image. In this brief presentation you will find a description of the proposal, followed by a visual aesthetic approach, constructed via mood boards. Feel free to comment!
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An Introduction of Nick Fouquet into the French Market
- 1. Juan Pablo Zuluaga An introduction of Nick Fouquet into the French market Art Direction MA Fashion Management IED Barcelona 2016
- 2. Outline: An introduction of Nick Fouquet into the French market 1. Proposal 2. Photographer 3. Stylist 4. Hair & Make-up 5. Casting 6. Location 7. Lighting 8. Styling 9. Make-up 10.Hair 11.Pose and Attitude
- 3. 1.Proposal Nick Fouquet x French Market
- 4. Nick Fouquet x French Market To create an image for Nick Fouquet in order to introduce the brand into the French Market. Nick Fouquet is a niche hat brand, rooted in creativity, craftsmanship and eclecticism. It has being adopted by change agents of popular culture across the globe, actors, musicians and rebels of all kinds. The image will be placed on Numéro and Vogue Paris, printed and online. The product used for the campaign is the model 180. The image is inspired by the opulent interiorism of Jacques Garcia and the contemporary nightlife of Paris. The mood will contrast uncomplicated sophistication with minimalism and mystery.
- 5. 2.Photographer: Nick Fouquet x French Market
- 6. Nick Fouquet x French Market Bruno Aveillan
- 7. 3.Stylist: Nick Fouquet x French Market
- 8. Nick Fouquet x French Market Hannes Hetta
- 9. 4.Hair and Make-up: Nick Fouquet x French Market
- 10. Nick Fouquet x French Market Syd-Hayes + Francelle
- 11. 5.Casting: Nick Fouquet x French Market
- 12. Nick Fouquet x French Market Tilda Swinton
- 13. 6.Location: Nick Fouquet x French Market
- 14. Nick Fouquet x French Market hôtel costes
- 15. 7.Lighting: Nick Fouquet x French Market
- 16. Nick Fouquet x French Market Low key/focal
- 17. 8.Styling: Nick Fouquet x French Market
- 18. Reves Studio + Macabre Gadgets + Rani Bageria Nick Fouquet x French Market
- 19. 9.Make-up: Nick Fouquet x French Market
- 20. Nick Fouquet x French Market Natural look
- 21. 10.Hair: Nick Fouquet x French Market
- 22. A lo garçon Nick Fouquet x French Market
- 23. 11.Pose and attitude: Nick Fouquet x French Market
- 24. Nick Fouquet x French Market On the move
- 25. The mad hat à la française. merci!