Ana Recio, SVP of Global Recruiting, and Jennifer Johnston, Sr. Director of Global Employer Branding, both from Salesforce walk you through how to recruit the right people by taking an ecosystem approach. Check out the best of Talent Connect: http://bit.ly/1MBqz6m

1. ​ Ana Recio
​ SVP, Global Recruiting, Salesforce
​ In/arecio
An Ecosystem Approach
to Close More Passive Talent
​ Jennifer Johnston
​ Sr. Dir., Global Employer Branding, Salesforce
​ In/jjjohnstonsf
​ @jjjohnstonsf

2. In The War for Talent . . . Scarcity is the new reality

3. Power is Continuing to Shift to the Candidate

4. Is Your Approach to Recruiting Ready?

5. In some of the toughest talent segments and toughest locations
Our Challenge: Hire 5,000 People This Year

6. Our Ecosystem Approach to Recruiting
Qualifying
and
Mapping
Engaging
Employee
Experience
Targeted
Lead
Generation
Amazing
Candidate
Experience
Everyone
engaged and enabled
to sell our EVP
Across the full lifecycle
lead prospect
candidate employee
referrer
Prequalified
Prospect
Nurturing

7. Define your audience and drive leads in a highly targeted way
1. Targeted Lead Generation
Advertising ResearchReferrals

8. Use Data to Disrupt and Change Up Your Tactics
Perception
of Hiring Managers
Only people
with software sales experience
will succeed here
Reality
Common Traits of Top 100
• Salesforce Power User
• Monthly Close Cadence
• Storytelling Sales Training

9. Drive interest only with people with a high probability of hire
2. Qualifying and Mapping
Qualify
All Incoming Leads
Map
to Campaigns
Feed
to Reqs

10. Build relationships to move people from prospect to candidate
3. Prequalified Prospect Nurturing
#snackables eblasts events

11. Make hiring managers hiring magnets to close more candidates
4. Amazing Candidate Experience
EVP
Certification
Hiring managers
are trained on
how to sell our product
– #dreamjob
Competencies
Interviewing
Hiring managers
interview for competencies
we know people need
to be successful here
Candidate
Journey
Hiring managers communicate
in a way
that shows we know
tables have turned

12. Communicate Differently with Candidates
Recognize that the tables have turned,
up your game, and court the candidate
every step of the way:
Pre-Interview Team Briefing
Day of Interview: Quick Tips + Closers
Post Interview: Pre-Emptive Thank You
At Offer: Ask for the Sale
At Sign: Personal Congrats & Welcome Aboard
Pre-Boarding: No Radio Silence!
Email Journey Keeps New Hire Informed

13. Build a killer culture to turn all employees into brand advocates
5. Engaging Employee Experience
Culture: Our greatest asset, core differentiator
and the beating heart of our organization
so we articulate it and . . .
• Hire for Fit
• Immerse New People Quickly
• Live It Every Day
– Inside & Out

14. Our Ecosystem Approach to Recruiting
Qualifying
and
Mapping
Engaging
Employee
Experience
Targeted
Lead
Generation
Amazing
Candidate
Experience
Prequalified
Prospect
Nurturing
Everyone
engaged and enabled
to sell our EVP
Across the full lifecycle
lead prospect
candidate employee
referrer

15. How We Measure Success
Enthusiastic Shares
Employees enthusiastically share
our employer brand content w/their social networks
1 in 4 Employees is a Social Ambassador
Fair Reviews
Employees give authentic and fair reviews
of their experiences working with us
4.0 Rating on Glassdoor
Regular Referrals
Employees regularly refer their best contacts
for job opportunities with us
+ 50% Employee Referral Rate

16. We are hitting our hiring targets -
on our way to 5,000 hires this year!!!
And,
Most Importantly…
#winning

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