SlideShare a Scribd company logo
The Client
A Million-Dollar Corporate.
The Challenge
An ex-employee, who was terminated from his job for
unprofessional behaviour, was spreading false news and
defaming the company.
The brief
“Find the random person who had grudges against the company”.
An Almost
Unbelievable
True Story
About Social
Listening
Our Strategy
We began to scrutinize their social media and listed everything that
was said against our client. Since he never tagged the company, it
was a little difficult to find him and his comments. But, with a team
that has good social listening capabilities, everything is possible.
The Outcome
Social Listening helped us find out what was happening very quickly
and we updated our client. The inputs provided by us helped the
company to locate the person and contain the problem.
The Bonus
We helped them save millions of dollars, as nobody will
associate themselves with a tainted company.
contact@vanillaskills.com
Please Contact:
Ms. Benita Bhatia Dua
+91 98191 60707

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An almost unbelievable true story about social listening - A Social Media Case Study

  • 1.
  • 2. The Client A Million-Dollar Corporate. The Challenge An ex-employee, who was terminated from his job for unprofessional behaviour, was spreading false news and defaming the company. The brief “Find the random person who had grudges against the company”. An Almost Unbelievable True Story About Social Listening
  • 3. Our Strategy We began to scrutinize their social media and listed everything that was said against our client. Since he never tagged the company, it was a little difficult to find him and his comments. But, with a team that has good social listening capabilities, everything is possible. The Outcome Social Listening helped us find out what was happening very quickly and we updated our client. The inputs provided by us helped the company to locate the person and contain the problem. The Bonus We helped them save millions of dollars, as nobody will associate themselves with a tainted company.