The document describes the Amsterdam Living Lab, an open innovation environment focused on using ICT and new media. It aims to [1] share knowledge between science and business, [2] serve as an open testbed for new applications and media, and [3] take a professional approach based on living labs principles. The lab seeks to attract companies and boost social science through user-centered design research. It has partnerships with universities and technology institutes and receives funding from regional, national, and EU sources as well as industry collaborations.

1. Amsterdam Living Lab
Daan Velthausz
Capetown
2nd March 2011

2. Implementation of open innovation environment
— Share knowledge
— between science and business
— Open testbed
— for new applications and media
— Professionalising approach
— Based on living labs
— Market focus
— With commercial parties
— Together
— With the European network

3. Goal
To create a large scale testbed environment in the Amsterdam area
focused on the use of ICT and new media
— Measurement of use and experience
— Assets: Toolkit, Substantial user base
— Internationally known and used
— Feedback for Science and Companies
— Open Innovation Ecosystem
— Attracting companies
— Boosting social science
— user centred design, user behavior,
— new service development, …

4. Principles ALL
— Driven by companies
— Push and Pull
— Consumers and Business
— Industry and Science
— Quantitative data derived
— Unobtrusively & Objective and eXperience
— Different types of experiments (cyclic, rapid, longitudinal)
— Support for (scientific) analyses

5. Facts
Partners
— Amsterdamse Innovatie Motor
— Centre for Content Culture and Technology (UvA & HvA)
— Waag Society
— Telematica Instituut/Novay
— IIP Create
Budget 2 Mln Euro, subsidy of
— EZ (Pid 2007)
— Amsterdam Topstad
Started January 2008

6. Focus & Current Activities
— Methodologies & Tools : Telematica Instituut / Novay
— Design process: FABLAB
— Tourism Pilots: UVA
— New Media & ICT IIP Create, Cinegrid
— Tourism Pilot with tourists
— Energy & Environment Smart City (Liander, Accenture)
— Mobility & work Smart working centre (Cisco)
— Health & Wellbeing Health Lab
— Collaboration
— International Helsinki, Manchester, Barcelona, …

7. Amsterdam Living Lab Phases
— Creation and setup
— Community and project development
— Exploratory projects
— Validation projects
— Evaluation
— Institutional phase

8. Funding Amsterdam Living Lab
— Initial funds to set up Amsterdam Living Lab (50% Regional + 50%
National)
— Amsterdam Smart City (50% Regional, 50% private: Industry / SME)
— In 2009 started, now 16 projects, 25 SME’s involved
— Amsterdam Health Lab (75% Regional, 25 private)
— In 2010 started Healthlab initiative and via the participation of
“SIGRA” with its 140 members of healthcare institutions (big and
small) in the Amsterdam area, are connected to the Amsterdam
Living Lab.
— Via the Amsterdam Municipality (“service wonen, zorg en
samenleven”) small scall initiatives have been started where SMEs
can participate to support people locally when providing services to
each other.

9. Funding Sources
— International (UN, EU, …) — Research project
— National — Stimmulating Regional Innovation
— Regional / Local
— SME’s — Dedicated services
— Industry partners — Co-creation
— Academic Partners — Corporate Social responsibility programs
— Studentships

10. Concrete opportunities
— Collaboration, joint proposals
— PPPP
— Smart Cities
— ….
— Staff Exchange
— students