Presentation given at AMPM DC on September 29, 2016. Video links to what was shown: https://www.facebook.com/myept/videos/1101499576593350/ https://www.facebook.com/VW/videos/10156871616740790/ https://www.facebook.com/Kroger/videos/10153966564468218/ https://www.facebook.com/Kroger/videos/10154154101333218/ https://www.facebook.com/VW/videos/10157333443885790/

1. VIDEO PROJECT MANAGEMENT
AMPM / SEPTEMBER 29, 2016

2. LAUREN EVERETT
WHO AM I?
AMPM / SEPTEMBER 29, 2016

3. VIDEO PROJECT MANAGEMENT
• Build the Foundation
• Tips & Tricks
• Be the Calm of the Storm
AMPM / SEPTEMBER 29, 2016

4. BUILD THE FOUNDATION
EVERY VIDEO PROJECT
IS A PUZZLE,
START WITH THE CORNERS.
AMPM / SEPTEMBER 29, 2016

5. • ALWAYS start with a detailed schedule
BUILD THE FOUNDATION
AMPM / SEPTEMBER 29, 2016
Kroger: Cheer Challenge
Description Task Name Duration Start Finish Responsible Predecessors
1 Kick-off SOW Signed by Client and ISL 0 09/26/16 09/26/16 Client + PM
2 Download Internal Team Download 1d 09/26/16 09/26/16 Team
3 Kick-off Client Kick-Off 0 09/26/16 09/26/16 Team + Client 2
4
5
6 Video & Photo Production
7 PRE-PRODUCTION
8
9 Concepting
10 In this phase, you should expect to receive a moodboard and overall concept/set design direction.
11 Concepting Begins 3d 09/27/16 09/29/16 ACD 3
12 Deliverable R1 Concept Internal Review 1d 09/30/16 09/30/16 ACD + Team 11
13 Presentation R1 Concept Presentation to Client 1d 10/03/16 10/03/16 ACD + PM 12
14 Feedback Due R1 Concept Feedback Due from Client 1d 10/04/16 10/04/16 Client 13
15 Presentation FINAL Concept Presentation to Client 1d 10/05/16 10/05/16 ACD + PM 14
16 Approval FINAL Concept Approval 2d 10/06/16 10/07/16 Client 15
17
18 Storyboarding / Challenge Plan
19 In this phase, you should expect to receive drawn out sketches of one of the videos. Additionally, you'll receive
fleshed out descriptions of each of the videos and photos.
20 Storyboards / Challenge Start 3d 10/03/16 10/05/16 ACD + Designer 12
21 Deliverable R1 Storyboards / Challenge Internal Review 1d 10/06/16 10/06/16 ACD + Designer + Team 20
22 Presentation R1 Storyboards / Challenge Presentation to Client 2d 10/07/16 10/10/16 ACD + PM 21
23 Feedback Due R1 Storyboards / Challenge Feedback Due from Client 2d 10/11/16 10/12/16 Client 22
24 Presentation FINAL Storyboards / Challenge Presentation to Client 3d 10/13/16 10/17/16 ACD + PM 23
25 Approval FINAL Storyboards / Challenge Approval 2d 10/18/16 10/19/16 Client 24
26
27 Location
28 In this phase, you should expect see photos of the location(s).
29 Location Needs Confirmed 2d 10/03/16 10/04/16 ACD + Producer 12
30 Deliverable R1 Location(s) Internal Review (online pictures only) 1d 10/05/16 10/05/16 ACD + Producer + Team 29
31 Scouting R1 Location(s) Scouting 3d 10/06/16 10/10/16 ACD + Producer + Team 30
32 Approval FINAL Location(s) Approval 1d 10/11/16 10/11/16 Client 31
33 Secured Location(s) Booked 1d 10/12/16 10/12/16 Producer 32
34
35 Talent
36 In this phase, you should first expect to get photographs of talent finalists. Once their general look is
approved, we will confirm their availability and request a video audition of them reading the finalized script.
37 Talent Needs Confirmed 0 10/05/16 10/05/16 ACD + Producer 15
38 Deliverable R1 Talent Internal Review (pictures only) 3d 10/06/16 10/10/16 Producer + Team 37
39 Deliverable R1 Talent Internal Review (pictures only) 1d 10/11/16 10/11/16 Producer + Team 38

6. • ALWAYS clearly define all roles on the project, all tasks, and assign everything (with a due date!)
BUILD THE FOUNDATION
AMPM / SEPTEMBER 29, 2016

7. BUILD THE FOUNDATION
AMPM / SEPTEMBER 29, 2016

8. TIPS AND TRICKS
TRICKS OF THE TRADE
AMPM / SEPTEMBER 29, 2016

9. TIPS AND TRICKS
AMPM / SEPTEMBER 29, 2016
• Don’t ask someone to do something you don’t understand how to do yourself

11. TIPS AND TRICKS
AMPM / SEPTEMBER 29, 2016
• Don’t ask someone to do something you don’t understand how to do yourself
• Don’t skip on pre-production planning

13. TIPS AND TRICKS
AMPM / SEPTEMBER 29, 2016
• Don’t ask someone to do something you don’t understand how to do yourself
• Don’t skip on pre-production planning
• Over communicate with your team and the client - MAKE NO ASSUMPTIONS!

15. TIPS AND TRICKS
AMPM / SEPTEMBER 29, 2016
• Don’t ask someone to do something you don’t understand how to do yourself
• Don’t skip on pre-production planning
• Over communicate with your team and the client - MAKE NO ASSUMPTIONS!
• Make meetings useful for everyone there (and if it’s not useful, don’t invite them)

17. TIPS AND TRICKS
AMPM / SEPTEMBER 29, 2016
• Don’t ask someone to do something you don’t understand how to do yourself.
• Don’t skip on pre-production planning.
• Over communicate with your team and the client - MAKE NO ASSUMPTIONS!
• Make meetings useful for everyone there (and if it’s not useful, don’t invite them).
• Set a budget and clearly communicate that budget.

19. BE THE CALM OF THE STORM
WHEN SH*T HITS THE FAN,
IT’S YOUR JOB TO
STAY CALM.
AMPM / SEPTEMBER 29, 2016

20. THANK YOU!