SITA has four geographic divisions worldwide led by regional presidents. Their Americas division is headquartered in Atlanta, Georgia, where over 660 employees work. SITA has made major investments in their Atlanta data centers and plans to continue expanding their disaster recovery capabilities in the region. They consider Atlanta a key technology hub and economic partner for both their business and local community initiatives.

1. OUR GEOGRAPHY
PROFILE:
OPTIONAL MODULE

2. SITA IN THE
AMERICAS

3. SITA’S FOUR ‘GEOGRAPHIES’
• Each Geography is empowered with a broad set of responsibilities and authorities
• One President per Geography reporting directly to CEO, and who is a member of Leadership Team
Americas
Paul Houghton
Geography
President
Asia-Pacific
Europe
Middle East,
India and Africa
3 | Corporate presentation | © SITA 2012
ATLANTA: strong presence, as
the base location for SITA in the
Americas Geography

4. Move to next section >>
Europe Middle East, India & AfricaAmericas Asia Pacific
OUR CUSTOMERS IN THE AMERICAS
American Airlines
Los Angeles World Airports
TAM Linhas Aereas
United Airlines
And many more ...
CUSTOMERS WITH GEORGIA TIES
• Delta Air Lines
• UPS
• Southwest
• World Airways
• Hartsfield-Jackson Atlanta International Airport
NORTH AMERICAN CUSTOMERS INCLUDE:
• All major airlines and airports
• GDS: Travelport and Sabre
• Govt: US Customs & Border Protection, TSA
• Air Freight: UPS, FedEx, DHL
• Airline manufacturers: Boeing and Bombardier
• International Organizations: PSI, CARE, UN

5. Move to next section >>
Europe Middle East, India & AfricaAmericas Asia Pacific
OUR PRESENCE IN THE AMERICAS
ATLANTA: GEOGRAPHY HEADQUARTERS, BY THE NUMBERS
•660+ Atlanta employees, $89K average salary
•2 SITA Senior Leadership Team members based in Atlanta
(CTO and Geography President)
•3 of 5 SITA’s Solution Lines are headed from Atlanta
(Airports, Passenger, Aircraft)
•185K square feet of leased office space
American Airlines
Los Angeles World Airports
TAM Linhas Aereas
United Airlines
And many more ...
HEADED IN ATLANTA: SITA’S SOFTWARE
QUALITY ASSURANCE CENTER
MAIN SITA NORTH AMERICAN PRESENCE
•Atlanta, Bohemia, Boston, Burlington, Dallas,
Denver, Los Angeles, Miami, Montreal, San Diego,
Seattle, Toronto, Vancouver, Washington DC

6. SITA: A STRONG ECONOMIC PARTNER
Air transport industry partner
• Hartsfield–Jackson Atlanta International Airport and airlines
that serve Atlanta are supported by:
• Over 100 SITA self-service kiosks and ...
• Common use technology throughout the Domestic and
International Terminals
Local Travel Industry Partner
• SITA employee travel to/from the Atlanta office in the last 18 months
has generated:
• 4,400 hotel room nights
• $3.2m in air tickets
Technology Research Partner
• Pursuing joint research opportunities with Georgia Tech
• Natural language processing for voice-activated travel searches
6 | Corporate presentation | © SITA 2012

7. SITA: A STRONG GEORGIA
PARTNER 2008-2012
One of
Atlanta Business
Chronicle’s
Top 25
Technology Employers
Atlanta Business
Chronicle’s
TOP 25 TECHNOLOGY
EMPLOYERS
2008-2012
meals donated
to the Atlanta
Food Bank
9,400
SITA volunteers for Junior Achievement’s JA in a Day program
• SITA supports numerous industry associations with local
economic development charters
• We are committed to managing our environmental impact in
Atlanta by recognizing ISO 26000 and using an environmental
management system
• SITA supports the local Atlanta community by giving all staff a paid
Volunteer Day
7 | Corporate presentation | © SITA 2012

8. NEXT GENERATION DATA
CENTER PROGRAM ...
A MAJOR INVESTMENT IN
GEORGIA

9. ATLANTA: AT THE HEART OF SITA’S NEXT
GENERATION DATA CENTER PROGRAM
| Corporate presentation | © SITA 20129
Global Support Model
Atlanta Montreal London Singapore
Atlanta
Secondary
Atlanta
Primary
Singapore
London
Connectivity
Data Centers
SITA Command Center
 First presented to the Board in Dec 2007
 To design, implement and acquire the infrastructure
to support and consolidate into SITA’s new Global
Data Center environment
 A six year investment program costing around
$68m.
 State-of-the-art technology supporting customers’
mission-critical applications, to deliver the highest
levels of air transport industry uptime
 Built into new primary production facility for SITA
Data Center operations and infrastructure
 Secondary facility in Atlanta refreshed to provide
Development, Quality Assurance, Test and Disaster
Recovery environments
 Optional: click here to see a video introduction to
SITA’s Next Generation Data Centers (NGDCs) –
a step closer to zero downtime.
Next Generation Data Center Atlanta

10. ATLANTA DATA CENTER INVESTMENTS
| Corporate presentation | © SITA 201210
 Cisco Nexus core, 10Gig backbone across Atlanta
 Multi-vendor redundant internet dual pathed NexGen
network in Atlanta data centers
 Over 2500 servers and 200+ TB of storage deployed
across Atlanta data centers
 4 new Unisys Mainframe in a $50m+ deal in 2012 to be
deployed in Atlanta and Suwanee
 Refreshed platforms, network and storage
 Next Generation Data Center consolidation
applications in the new Atlanta data centers
 SITA strategic initiatives for Reservation System and
Financial systems locating in Atlanta
 Level 1 and 2 7x24 staff consolidation in 2011 and 2012
in Atlanta managing data centers globally
 Infrastructure engineering and business management
functions established in Atlanta in 2011
 Investment in tools and processes
 Migration of applications to the leased space in the
Atlanta QTS Data Center (3rd largest in the world)
 New Contract signed for Suwanee data center for
Disaster Recovery in February 2012
$5M
$10M
$75M
$30M
$125M

11. DATA CENTER PROGRAM: BENEFITS FOR
APPLICATIONS IN THE NEW INFRASTRUCTURE
| Corporate presentation | © SITA 201211

12. EXPANDING FOR DISASTER RECOVERY IN
2012 AND BEYOND
• Migrating SITA Disaster Recovery
service from PA to Suwanee, GA
• Leverage current SITA/QTS
contract and pricing to obtain DR
space in Suwanee, GA QTS DC
• Leverage high-capacity redundant
QTS network between locations
• Establish DR Capabilities in 2012
• Initial investment of $1+M for
shared infrastructure and
SunGard migration
| Corporate presentation | © SITA 201212
SunGuard
Philadelphia
Godby
Cumberland
QTS
Metro
QTS
Suwanee

13. IN SUMMARY
• SITA has an important history in the
Americas
• Atlanta, Georgia, is the main base of
our US operations
• In terms of size and spend, Atlanta
ranks top across the entire SITA
network
• Main offices also in Montreal and Rio,
with other offices throughout the
Americas
• Our intent is to continue to invest in
our people and our technology base in
the Americas
| Corporate presentation | © SITA 201213

14. THANK YOU
Name
Title
name.name@sita.aero
www.sita.aero