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American Red Cross

+          Clara Barton and a circle of acquaintances founded the American Red Cross in Washington, D.C. on May 21, 1881.
           Barton first heard of the Swiss-inspired International Red Cross Movement while visiting Europe following the




+
           Civil War.

           Barton headed the Red Cross for 23 years, during which time it conducted its first domestic and overseas disaster relief
           efforts, aided the United States military during the Spanish-American War, and campaigned successfully for the




+
           inclusion of peacetime relief work.


           The Red Cross received its first congressional charter in 1900 and a second in 1905. This charter-which remains in
           effect today and sets forth the purposes of the organization that include giving relief to and serving as a medium of
           communication between members of the American armed forces and their families and providing national and




+
           international disaster relief.

            With the outbreak of war, the organization experienced growth. World War I exponentially expanded the American Red
            Cross by significantly increasing Red Cross chapters, volunteers, and funds. The American Red Cross sent thousands
            of nurses overseas, helped organize the home front, established veterans hospitals,
            delivered care packages, organized ambulances, and even trained dogs to search




+
            for wounded.

           In World War II, the American Red Cross played a similar role but also sent millions of
           packages of food to POWs, began a blood collection service to aid the wounded, and
           established clubs such as the famous Rainbow Corner to offer entertainment and




+
           food to servicemen.


            After World War II, the American Red Cross established a civilian blood collection
            service in 1948, has continued to offer aid to victims of disasters and wars, added
            classes for CPR. The American Red Cross has continued to be an important
            organization, offering aid to millions affected by wars and disasters.


**Information from: http://www.redcross.org/museum/history/brief.asp




                                                                                                                    History
American Red Cross

+   The American Red Cross is the only congressionally mandated organization to provide aid to victims of disaster
                                                               dated




+
    and is responsible for fulfilling the mandates of the Geneva Convention within the United States.
                                                              va


    The American Red Cross is a nationwide network of more than 700 chapters and 900
    Blood Services regions, in 9 divisions, dedicated to saving lives and helping people




+
    prevent, prepare for and respond to emergencies.


    The American Red Cross offers compassionate services in six areas:
                                                             n
         Domestic disaster relief
         Community services that help the needy
         Support and comfort for military members and their families
                                                             ir
         The collection, processing and distribution of lifesaving blood and blood products
                                                             aving
         Educational programs that promote health and safety fety




+
         International relief and development programs


    Some four million people give blood—the gift of life—through the Red Cross making it the largest supplier of blood and
                                                               h         Cross,
    blood products in the United States.




+   An average of 91 cents of every dollar the Red Cross spends is invested in humanitarian services and programs.




+   On August 7, 2007, Johnson & Johnson filed suit against the American Red Cross over its sublicensing of the Red Cross
    image for the production of first aid kits and similar products, which are alleged to compete with Johnson & Johnson.
    The Red Cross' position was that it has licensed its name to first aid kit makers in an effort to encourage readiness for
    disasters, and that the revenues from its products are reinvested in humanitarian work. On May 14, 2008, a federal judge
    ruled against Johnson & Johnson (J&J) in its suit.

    **Information from: http://en.wikipedia.org/wiki/American_red_cross




                                                                                                             About
American Red Cross

                     +
+   Competitive          Non-Competitive




                             Benchmarking
American Red Cross
                                                                              Continuous
                                                                                                   Consistent
                                                                Complete

                                                                Relevant
                                                                                                        Reliable
                    Trustworthy
Compassionate
                                        Tireless
                                                               Convenient

Healing
                                                                                                        Efficient

                                                                                          Accessible
Helpful                                                                    Effective


Protected


  Committed
                                                                      Portable
      Life-saving                                                                      Du
                                                                                       Durable
                                  Responsible
                                                   Practical
                                                          al
                Comforting

                                                                                         Quality
                                                   Clean


                                                                                   Stron
                                                                                   Strong
                                                       Safe
                                                         fe


                                                                 Compact




                                                                                                 Mind Map
American Red Cross
                                                +
                            +
+                                                   Health
    Emergency Prepardness       First aid




                                            Product Categories

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American Red Cross Present

  • 1.
  • 2. American Red Cross + Clara Barton and a circle of acquaintances founded the American Red Cross in Washington, D.C. on May 21, 1881. Barton first heard of the Swiss-inspired International Red Cross Movement while visiting Europe following the + Civil War. Barton headed the Red Cross for 23 years, during which time it conducted its first domestic and overseas disaster relief efforts, aided the United States military during the Spanish-American War, and campaigned successfully for the + inclusion of peacetime relief work. The Red Cross received its first congressional charter in 1900 and a second in 1905. This charter-which remains in effect today and sets forth the purposes of the organization that include giving relief to and serving as a medium of communication between members of the American armed forces and their families and providing national and + international disaster relief. With the outbreak of war, the organization experienced growth. World War I exponentially expanded the American Red Cross by significantly increasing Red Cross chapters, volunteers, and funds. The American Red Cross sent thousands of nurses overseas, helped organize the home front, established veterans hospitals, delivered care packages, organized ambulances, and even trained dogs to search + for wounded. In World War II, the American Red Cross played a similar role but also sent millions of packages of food to POWs, began a blood collection service to aid the wounded, and established clubs such as the famous Rainbow Corner to offer entertainment and + food to servicemen. After World War II, the American Red Cross established a civilian blood collection service in 1948, has continued to offer aid to victims of disasters and wars, added classes for CPR. The American Red Cross has continued to be an important organization, offering aid to millions affected by wars and disasters. **Information from: http://www.redcross.org/museum/history/brief.asp History
  • 3. American Red Cross + The American Red Cross is the only congressionally mandated organization to provide aid to victims of disaster dated + and is responsible for fulfilling the mandates of the Geneva Convention within the United States. va The American Red Cross is a nationwide network of more than 700 chapters and 900 Blood Services regions, in 9 divisions, dedicated to saving lives and helping people + prevent, prepare for and respond to emergencies. The American Red Cross offers compassionate services in six areas: n Domestic disaster relief Community services that help the needy Support and comfort for military members and their families ir The collection, processing and distribution of lifesaving blood and blood products aving Educational programs that promote health and safety fety + International relief and development programs Some four million people give blood—the gift of life—through the Red Cross making it the largest supplier of blood and h Cross, blood products in the United States. + An average of 91 cents of every dollar the Red Cross spends is invested in humanitarian services and programs. + On August 7, 2007, Johnson & Johnson filed suit against the American Red Cross over its sublicensing of the Red Cross image for the production of first aid kits and similar products, which are alleged to compete with Johnson & Johnson. The Red Cross' position was that it has licensed its name to first aid kit makers in an effort to encourage readiness for disasters, and that the revenues from its products are reinvested in humanitarian work. On May 14, 2008, a federal judge ruled against Johnson & Johnson (J&J) in its suit. **Information from: http://en.wikipedia.org/wiki/American_red_cross About
  • 4. American Red Cross + + Competitive Non-Competitive Benchmarking
  • 5. American Red Cross Continuous Consistent Complete Relevant Reliable Trustworthy Compassionate Tireless Convenient Healing Efficient Accessible Helpful Effective Protected Committed Portable Life-saving Du Durable Responsible Practical al Comforting Quality Clean Stron Strong Safe fe Compact Mind Map
  • 6. American Red Cross + + + Health Emergency Prepardness First aid Product Categories