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American Green Rush:
Business Opportunity & Risks
By Ancella Simoes
Executive Summary
The US national legal marijuana market grew by 74% in 2014, to $2.7 billion, which is $1.5 billion
more than 20131. These are big numbers given that twenty three states and District of Columbia
allow medicinal usage of the drug and only a couple of states have legalized recreational marijuana
till date. The underground black market, of course, is estimated to be much larger, at about 10 to
120 billion dollars2.
With legalization of recreational marijuana in the states of Washington and Colorado, and with more
states set to follow suit, there exists a big opportunity for business in the spheres of setting up of
dispensaries, cultivation, transportation as well as insurance.
Insurance providers are venturing out in this business to provide coverage from general liability,
Medicine coverage, property coverage, business income and product liability. Coverage is
extended to dispensaries, cultivation facilities, landlords, physicians and ancillary businesses.
It is very rare that we see the birth and boom of a completely new industry and hence this opens
up a myriad of avenues in term of business.
For employers, concerns regarding Workers Compensation continue to exist, as it is almost
impossible to establish burden of proof about intoxication as well as connection between condition
and the injury. This is due to the fact that marijuana stays in the human system for up to 30 days
and therefore proving impairment is next to impossible.
How do we insure such businesses? What are the risks involved? How do we assess these risks?
These are some of the questions – the answers to which are evolving as experience and number of
units of exposure in the industry increases significantly over the next few years.
American Green Rush: Business Opportunity & Risks
 1
1. Introduction
With legalizing Marijuana use in Unites States, albeit in a couple of states, there has arisen a new
business opportunity in managing and financing the supply chain of the product along with risk
evaluation and insurance.
Exhibit 1: U.S. Marijuana Laws
According to a market research report submitted by ArcView Group, the legal Marijuana market is
slated to grow about 700 percent in the next few years. This primarily would be because of new
states coming under the legal umbrella where Marijuana is concerned as well as increased demand
in existing state markets. For insurers, this means a specialized market with growing needs and
immense business opportunity to determine the basic coverages which can be provided along with
other specialized ones.
American Green Rush: Business Opportunity & Risks
 2
Currently, insurance companies specializing in legal marijuana insurance, such as Cannasure
Insurance Services, offer insurance services in sectors such as:
• Physicians
• Dispensaries
• Cultivation Facilities
• Infused Product Manufacturers
• Landlords
• Ancillary Businesses
Though this insurance provider caters primarily to medical marijuana usage, others like Cannarisk
cater to not only medical but also recreational marijuana. Policy limits differ from insurer to insurer
along with basic coverages and segments. Since this is hardly a regulated industry, standards are
non-existent and loss experience very low, which makes risk evaluation and ratings for marijuana
businesses be undertaken on a case-wise basis.
Given that marijuana usage is both medicinal and recreational (where legal), this legislation impacts
not only Commercial Lines of insurance but also Personal Lines. For example, just as how insuring
the Cultivation area or property where marijuana is grown legally falls under the purview of
Commercial Property liability insurance; if an individual uses marijuana recreationally in his home,
would the insurer cover a loss due to damage from a fire caused by smoking under Homeowner’s
insurance policy?
The Wellness Medical Protection Group offers medical marijuana liability insurance via Lloyd’s of
London with a maximum coverage of up to $2 million per loss occurrence and up to $2 million
aggregate to commercial marijuana industry segments. Another example would Cannasure, which
offers general liability up to $5 million and also insurer property losses in the event of occurrence
during transportation from grower to retailer.
Health Insurance on the other hand, will not cover any medical marijuana purchases until such time
that the Federal status is changed for it, and when there exists strong evidence that marijuana is a
safe and effective drug for medicinal use.
Life insurers charge higher rates akin to their higher ‘smoker’ rates to marijuana users who smoke
occasionally; those who are heavy users are sometimes declined coverage altogether.
American Green Rush: Business Opportunity & Risks
 3
2. Insuring the Green Industry
Why is Marijuana Insurance different?
This is an emerging market due to the nature of the product and this not only impacts Insurance,
but also the banking and financial sectors. With the legalization of recreational marijuana usage in
few states, the industry landscape is changing – small medical dispensaries are being gradually
replaced with larger entities, at times with seed-to-crop capabilities requiring large and complex
insurance. Given this growing trend, needs have arisen to cater to crop insurance, product and
liability insurance, and cyber and comprehensive property insurance among others.
To make matters more complex, marijuana is still a Schedule I drug along with Heroin and LSD and
it is precisely because of its federal status that insurance companies have to determine how to deal
with marijuana usage and coverages such as workers compensation.
At a high level, marijuana insurance would have to cover the following:
• Crop Insurance: includes both indoor and outdoor varieties; usually insurance amount is
determined by valuing each of the plants through their life phases i.e. seed to harvested
plant. Theft, fire or other perils is covered under the total value in this case.
• Infused Product Manufacturers Coverage: includes manufacturing of cookies, lotions,
candy, and other types of off shoots from this industry. This is peculiarly different as it
requires a combination of two types of insurance i.e. first is standard insurance to cover a
bakery, which bakes such candies, cookies and secondly a modified product liability
coverage to cover the inclusion of the added ingredient – marijuana – as an added
insurance to cover claims arising out of the quality of marijuana.
• Ancillary Products coverage: Insurance providers such as Cannasure provide
professional liability, property, products and workmen’s compensation to entities such as
Hydroponic stores, testing labs, smoking device manufacturers such as ecigs and
vaporizers among others. These broadly entail equipment coverage, special event liability
coverage for events ad conferences, etc.
• Business Income Insurance: the marijuana operation entities require coverage in the
form of lost business cover to tide over cases when power loss, water loss could affect the
marijuana crop adversely, thereby reducing the crop output as a whole.
• Crime Coverage: since this is still illegal under Federal law, these businesses are forced to
transact in cash, and more so because large quantities of cash is involved, it makes these
businesses vulnerable to crime such as theft.
American Green Rush: Business Opportunity & Risks
 4
Given the special nature of this produce along with the specialized operations and supply chain, it
is necessary that insurance companies provide tailor-made hybrid policies to cover risks and tide
over losses. Additionally, loss experience in this is relatively low due to recent changes in the legal
aspect of this industry, especially where Adult use is concerned.
Medicinal Marijuana
Medicinal usage of marijuana as a pain reliever mostly, is one of the most popular ways of
medicinal usage in USA. Medicinal usage is legal in 23 states and the District of Columbia, with the
most widespread usage being in the state of California.
Exhibit 2: Legal usage of cannabis in US – 2014 (Medicinal)
Source: ArcView Market research, 2nd Edition, 2014.
In USA, there are states where selling marijuana for medicinal purposes is legal via storefronts or
dispensaries. However, this does not necessarily mean that cultivation is also legal in the same
states, even though there are states where both - selling via dispensaries as well as cultivation - is
legal. Further, since Marijuana is still a Schedule I drug, doctors do not write prescriptions to
patients for medicinal marijuana use. Instead, they write recommendations which are then verified
by the pharmacists (with the doctor) before they are sold to the patient.
American Green Rush: Business Opportunity & Risks
 5
The US health insurance industry does not cover medicinal marijuana usage, primarily because of
its controlled substance status. Hence patients have to pay out-of-pocket, which can run into
hundreds of dollars. Additionally, there are other complications which plague this new industry:
• Average prices for medicinal marijuana are hard to ascertain due to non-existence of
pricing information.
• Average dosage for medical marijuana patients are also hard to ascertain given that dosage
is based on medical requirements and so on.
o HIV and lupus patients, for example, would require higher and more frequent
dosages as compared to patients with other ailments.
• Lack of standard system or government subsidy to provide patients with medical marijuana
for those who cannot afford it.
• Scientific data to support the usage of marijuana is non-existent due to the federal law
implications.
o Cancer patients have been known to use marijuana to relieve pain and to
strengthen appetite.
Recreational Marijuana
It’s only recently that marijuana for recreational use has been made legal and that too, in a few
states in USA. Insurance providers such as Orange Insurance and Cannasure cover medicinal
usage both as a recreational drug as well as a medicinal drug. These providers provide
comprehensive insurance coverage to business entities having operations in the marijuana industry.
The Affordable Care Act prohibits insurance providers from rejecting insurance to marijuana users
as long as they are open about their usage and sign up for a qualified policy through exchanges at
the time of open enrolment. If not, then such candidates are underwritten as smokers with
corresponding rates applicable outside the open enrolment period.
With the passage of Initiative 502 (I-502) legislation in Washington, Amendment 64 in Colorado,
and Measure 91 in Oregon, any person who is 21 years or older can legally possess up to one
ounce of marijuana. However, one cannot buy marijuana in these ‘legal’ states and then transport it
out to other states. Even though possession in controlled limits is permissible by law, openly
smoking or consuming it is still illegal and there are numerous laws in place for this. This has given
American Green Rush: Business Opportunity & Risks
 6
rise to other establishments and product lines which has further pushed the boundaries of
insurance businesses.
• Lack of coffee shops and bars: Unlike places in Amsterdam, coffee bars and shops are
non-existent and publicly smoking marijuana in crowded places and streets is prohibited.
There has arisen private cannabis clubs which allows users to discreetly smoke marijuana
without breaking any laws.
• E-cigarette vaporizers: These have become popular since they allow marijuana users to
smoke discreetly without leaving any traces of smell et al. The manufacture and sale of
such products has increased tremendously and has given rise to new avenues for
insurance and other businesses.
• Drinkables4: These cannabis infused beverages offer another method of marijuana
consumption and are being sold in recreational marijuana shops in Washington and other
states where it’s legal. Infused with THC or liquid marijuana extract, these are popular
among first time users. Establishments such as Dixie Elixirs in Colorado, Canna Cola in Las
Vegas and California’s The Venice Cookie Company which has multiple product lines in this
business.
Exhibit 3: Legal usage of cannabis in US – 2014 (Recreational)
Source: ArcView Market research, 3rd Edition, 2015.
American Green Rush: Business Opportunity & Risks
 7
Exhibit 4: Marijuana Sales Estimates
Source: Marijuana Business Factbook, 2014.
Insurance Considerations
Given the complex nature of the marijuana industry due to its nascent stage and legal status,
insurance companies have to consider many aspects of it. This is compounded by the fact that
marijuana sales and usage will increase tremendously given the changing legality of usage in USA.
• Workers Compensation: with the legal status of marijuana usage in some states, the
impact of its usage and workers compensation has come under the scanner. For
employers, in order to use the “intoxication defense” to dispute workers compensation
claims, it becomes imperative to identify that the worker was on alcohol or drugs at the
time of the injury at the workplace. However, this is not so easy given that consumption of
marijuana can remain in the system for hours and days, even though this might have been
consumed during off-work hours. Further, whether the worker was intoxicated or not, if an
accident occurred due to slipping on wet floors or a falling object at a construction site, for
example, it will be difficult to use the intoxication defense. Coverage may apply even
though the worker was intoxicated and this could lead to the employer actually having to
American Green Rush: Business Opportunity & Risks
 8
pay compensation to the worker even though the worker was intoxicated and would have
already been terminated due to the intoxication policy in place.
• Health Insurance: the US Food and Drug Administration (FDA) has not conducted clinical
trials to determine the efficacy and safety of marijuana for its medicinal properties. Even
though research has indicated that marijuana does in fact have the ability t relive pain,
strengthen appetite, reduce ocular pressure and control nausea, it has not been cleared by
the FDA as a legal, medical treatment for such cases. As a result of this, patients
recommended to use marijuana medically have to do so by incurring high out-of-pocket
costs to obtain the same from dispensaries. To compound the problem, there are no clear
cut dosage rules for patients suffering from a variety of ailments medical marijuana is used
to treat. This is because ingredients or the marijuana strains differ from plant to plant and it
is difficult to determine if the drug usage actually reduces suffering if not increase the
probability of suffering from its adverse effects – respiratory problems. Further, marijuana
usage impacts daily life such as lethargy, rise in accidents at the work place, absenteeism,
etc.
• Auto Liability: laws regarding marijuana usage and driving differ from state to state. The
legal limits permissible while driving have been established in some of the states but not in
all – some have zero-level tolerance for marijuana whereas some consider the use of
medical marijuana and have exceptions for this. Employers can be held liable for auto
accidents occurring during work hours stemming directly from marijuana usage. However, it
will depend on the facts of the case in order to determine if the auto liability insurance will
cover the injury to another driver or damage to a third party’s car.
• General Liability: Usually an employer’s general insurance liability coverage provides cover
to customers or third parties injured on the premises of the store. However, whether a
person who is or not intoxicated due to marijuana causes injury at the work premises (to a
customer, for example), the injury will be covered under this general liability insurance.
• Employment Practices Liability: as a general practice, employers cannot discriminate
workers based on medical marijuana usage. However, the department of transportation
mandates that workers employed as drivers, pilots and other sensitive jobs should not be
hired if they are medical marijuana users. Additionally, if a candidate voluntarily discloses
her or his medical marijuana usage and the employer feels that this would grossly hamper
their safety in performing the work, then they can decline hiring such a candidate.
Therefore, in considerations for promotion, hiring, interviewing and other work related
decisions, employers should ascertain that their workers engaged in these job are aware of
federal and state laws as applicable and do not discriminate based on personal preference
American Green Rush: Business Opportunity & Risks
 9
and ideology. Employment Practices Liability can cover wrongful termination,
discrimination, and other such claims by workers using medical marijuana.
It is a known fact that drug tests would show positive for workers consuming marijuana even
though it is consumed during off-work hours. Further, these traces remain in the human body for
days post consumption and this makes it even more difficult. Terminating a worker solely based on
a positive drug test – which are being made regular at work places recently - without considering
whether the worker was impaired while actually at work can be a cause for discriminatory
proceedings. Laws and regulations differ from state to state and it is mandated that employers
have a good faith based belief that workers were not impaired while on duty during work hours and
such intoxication or impairment is not because of medical or legal reasons.
Employers should work with insurance and legal advisors to manage their workforce and enforce
drug-free environment at the work premises. They should keep abreast with the latest
developments in legislation and other regulatory measures by state and federal entities governing
the use of marijuana.
Currently, in the US, insurance companies provide various types of insurance in the specialized
segment. Comprehensive insurance coverage for those in the marijuana industry:
 General & Product Liability per State Requirements
 Workers' Compensation specifically for Cannabis industry workers.
 Business Property
 Loss of Income
 Money and Securities
 Employee Dishonesty
 Glass Coverage
 Tenant Improvements
 Computer Equipment
American Green Rush: Business Opportunity & Risks
 10
There also exists coverage for small, medium and enterprise level cultivation operations and these
include green houses and nurseries where marijuana is grown:
 General Liability Coverage
 Workers Compensation
 Buildings/Equipment/Crops
 Transit/Delivery Coverage
 Theft/Fire/Vandalism
 Wind/Hail/Falling Objects
 Other Standard Perils
 Finished Stock/Marijuana
Where medical Marijuana is concerned, the Insurance coverage provided includes that for
dispensaries, collectives, cooperatives and caregivers including:
 General Liability Coverage
 Property Insurance
 Commercial Vehicle Coverage
 Workers’ Compensation
 Payroll Services
Insurance of marijuana does not end at just cultivation sites and dispensaries, transporting these
goods from the place of cultivation to dispensaries / other auxiliary premises for further processing
also poses risk, and thus insurance comes into the picture. In today’s industry, MMD/MMJ
Insurance has designed commercial auto coverages specifically for recreational and medical
cannabis businesses, which includes:
 Limits $15/30 to $1 Million – CSL
 In-Transit/Cargo
American Green Rush: Business Opportunity & Risks
 11
 $100-$10,000 Product/Money
 Hired and Non-Owned
 Workers Compensation
 Finished Stock/Marijuana
 Employee Dishonesty
Due to the complications arising out of marijuana usage (whether medical or otherwise), there is a
need for insurance to cover legal defense costs, or arrest charges stemming from arrests made by
governmental agencies of individuals who are caught travelling with marijuana in their possession,
distribution or transportation, etc, given the delicate situation of this drug.
Industry Trends
Given the changing legal status of marijuana in US, companies are delving into innovative delivery
systems and product lines to cater to consumer needs. These would change the market
landscape and auxiliary businesses such as insurance dramatically. Some of these innovative
delivery systems are:
• Medicine Dispensing Systems (Medbox): these are patented systems allowing
dispense of sensitive drugs such as marijuana to assisted living facilities, pharmacies,
prisons, hospitals, etc which are legally allowed to dispense marijuana medication.
Transactions are verified via biometric scans and authorization cards. Turn-key consulting is
also provided to the marijuana industry.
• Product testing: this is a fast growing segment of marijuana market which involves
preparation, testing and marketing of marijuana infused-edibles. Currently, there is lack of
scientific data on standards for testing and these labs determine the best way to gauge the
amount and quality of THC (tetrahydrocannabinol) the products contain.
American Green Rush: Business Opportunity & Risks
 12
• Cultivation landscape: due to legalization of marijuana in many of the states, marijuana
cultivations have become larger, with seed-to-store capabilities thereby requiring the
support of many auxiliary services such as transportation, security, pest control, financing,
etc. This will increase business opportunity in the segment considerably, especially since
legal marijuana industry is expected to grow 32% in the next year.
• Brand building: Brands such as Dixie Elixirs, Beverly Hills Cannabis Club, have made
headway in this industry with many more such as Marley Natural, Diego Pellicer making
their mark. These brands have multiple product lines, have large operations but due to the
Schedule I categorization of marijuana, brand management is a problem. It has been found
that companies in the “feeder” business i.e. vaporizers to fashionable containers or holders
for marijuana are many, whereas the closer one gets to the actual plant, the number of
companies and brands reduce considerably. This is all expected to change once
legalization moves across states in US.
• Marijuana accessories and packaging: Companies such as Rodawg specialize in
providing marijuana accessories such as metal tins for rolled joints, containers for storage,
etc. With the evolving nature of the marijuana industry, this business is expected to pick up.
Given the changing business landscape and laws for adult usage, this industry is expected to grow
considering that many more states are expected to legalize adult use of marijuana by 2016.
Regulations and laws can then be put in place based on the successes and failures of marijuana
usage in already legal states and this will help build infrastructure to support larger sales, and
manage a booming industry.
American Green Rush: Business Opportunity & Risks
 13
Exhibit 4: Cannabis sales by state - 2014
American Green Rush: Business Opportunity & Risks
 14
3. International Marijuana market
As per the United Nations Drug report, 2014, the cultivation and growth of marijuana is widespread
and cannot be ascertained accurately since it is cultivated in numerous households as well as in
large scale farms. The cultivation of marijuana or cannabis herb is undertaken in almost all areas of
the world; however, the cultivation of cannabis resin is confined to few areas in Middle East, North
Africa and South West Asia.
With recent policy changes in Uruguay, states like Washington, Colorado in United States to allow
production, distribution and consumption of marijuana legal, there are a myriad of rules and
regulations which are being evaluated to be put in place to manage this booming industry.
Uruguay signed in a law creating the world’s first nationalized market for the cultivation, distribution
and sale and consumption of Marijuana last year. Chile, on the other hand, has a pilot program
currently running where marijuana seeds are sown, cultivated and sold for medicinal purposes only.
Countries like Netherlands have the distribution regulated through ‘coffeeshops’ and possession
up to 5 grams for personal use is decriminalized. On the other hand, North Korea, a place where
most of the drugs are illegal, cannabis is not one of these and it is legal to grow, sell, and possess
marijuana legally in the country. Albania which is Europe’s greatest producer of Cannabis or
Marijuana has possession, sale, transportation and cultivation illegal by law.
This data shows that this is an emerging global market where many of the countries are
decriminalizing possession, cultivation of the crop albeit slowly. In Netherlands, a country which is
known for its liberal drug policies, the Dutch Health Care Insurance Board ruled that marijuana will
not be reimbursed as part of the universal healthcare coverage plan in Netherlands. However, a
number of insurance companies have reimbursed patients for medical usage of marijuana on a
case-by-case basis and often only a portion of the cost is covered.
Where Uruguay is concerned, the market and usage is regulated a lot more where Uruguayans can
only purchase up to 40 grams marijuana per month from pharmacies and the government plans to
monitor purchases and consumption patterns using a database which records these sales using
fingerprints. Further this only applies to Uruguayans with a view to prohibit international marijuana
American Green Rush: Business Opportunity & Risks
 15
tourism in the country. However, there are also laws for cultivating the plant at home – though this
is subject to a specific number of plants i.e. 6 and a limitation of 480 grams of consumption per
year.
In Italy, the cost of medical marijuana is very high, which has prompted the Italian army to resort to
cultivating this crop on its own in order to regulate the prices and make this available at reasonable
rates to those who need it. Distribution of marijuana would be undertaken by pharmacies – but
these establishments are not allowed to grow the crop on their own. Currently, selling, growing and
possessing marijuana is illegal in Italy and there are no plans to legalize recreational usage either.
Medical marijuana is legal in several European countries such as France, Czech Republic and Italy
imports post of its medical marijuana from neighbouring Netherlands.
With marijuana being decriminalized and legalized in certain countries, it is done with a view to
reduce black market consumption and move people from buying from illegal establishments to
legal ones. It has not been conclusively proven, either, that medical use of marijuana does indeed
alleviate symptoms of certain diseases and chronic conditions which is why most health
departments will not support a full reimbursement plan for medical marijuana or cover it via
insurance.
American Green Rush: Business Opportunity & Risks
 16
4. IT Services and the Marijuana Industry
An interesting angle to be played out, still, is the role of the IT services industry in this nascent
marijuana industry. Based on opinions and trends available in published reports:
• Insurance - Additional lines of businesses: Most insurance companies catering to the
Marijuana industry will have to update their lines of businesses to take into account the
marijuana industry. This would lead to building out separate sets of rules encompassing
logic and process intricacies involved.
• Inter-relationship of industries: Understanding how the marijuana industry affects other
industries such as retail, medicine, tourism, manufacturing and processes and systems
involved in this. Increased business from most avenues is anticipated given that IT is used
across industries.
• Banking and financials: Capturing and processing information for marijuana industry
players in the banking and financial domain – this would entail billing systems with
additional rules in place to cater to the regulations governing this new industry, logic in
billing and recording sales, et al.
• Healthcare and medicine: Capturing rules and information regarding medical marijuana
usage, monitoring purchases and dosage, issuance of recommendation letters, reporting of
use to governing bodies.
• Reporting: Due to the delicate state of this nascent industry, a lot of rules and regulations
as well as monitoring, is required in order to manage the sales, distribution, usage –
whether recreational or medicinal, cultivation and transportation. Reports are also required
to be submitted to regulating bodies to determine sales, usage, purchases, trends,
popularity of strands, etc. All these require investment in automating the capture of data
and producing these reports.
American Green Rush: Business Opportunity & Risks
 17
5. Conclusion
With the legal changes, the international black market has also changed drastically. The black
market prices in recently legalized states such as Colorado are cheaper than the official distribution
channels – this is because of taxes, new testing requirements, packaging requirements, and other
bureaucratic hurdles which marijuana owners need to tackle, in order to put their produce on the
market. There have been instances in Colorado where marijuana sellers admit to keeping two sets
of price lists – one for tourists which are definitely higher than the other for locals.
However, over the years, when tracking the number of medical marijuana users, the increase is not
very substantial – it increased from 106, 763 in November 2012 to 115, 210 in May 2014 when the
Colorado’s Initiative – 502 was legalized. It is pertinent to point out, however, that these numbers
are not significant due to most of the recreational users moving to the general market instead of still
using medical marijuana. Research has shown that a large portion of the medical marijuana users
were people who cited “severe pain” which is difficult to objectively ascertain in order to get their
hands on marijuana. So, even though there are bureaucratic hassles in procuring recreational
marijuana, it is worth the effort given that is it hard to fake symptoms of HIV/AIDS.
Given the changes in the marijuana business industry, legalization will open up avenues and
investment for product testing and research, giving rise to newer product lines especially where
infused products are concerned. Further, investments in new dispensaries, commercial cultivation
operations and manufacturers of these infused products and ancillary products and services are
expected to continue to grow. Companies like Novus Acquisition & Development with consulting
operations aimed at providing cost-savings plans to people – it rolled out its Medplan benefits
network in states where medical marijuana is legal; United Cannabis Corp provides consulting
services to marijuana based companies to help with starting up operations et al. Where product
lines are concerned, companies like mCig, Inc., a Seattle based herbal cigarette manufacturer is
researching ways to make its pocket-sized technology for marijuana use. They have an added
advantage of allowing users to inhale the vaporized product rather than smoking it thereby
affecting the lungs.
Even though the market is still at its inception stage, there are a lot of players already in the market
and are destined to have the first-mover advantage once legalization picks up. With all these
American Green Rush: Business Opportunity & Risks
 18
companies establishing their places and start ups making a foray, insurance companies will also
ride on this industry boom, coming up with new policies and packages to insure the supply chain,
cultivation and sales of this crop and its infused product lines. Underwriters will have to come up
with new ways to evaluate risks given that the loss experience in this industry has been relatively
low – this means that it would still be some time before we have standardized rates for the
industry; with current insurance providers going on a case-by-case basis in this niche segment.
American Green Rush: Business Opportunity & Risks
 19
Appendix
1 A journalist, Matt Ferner, at Huffington post cited these numbers in his write-up ‘Legal Marijuana
Is the Fastest-Growing Industry in the US: Report’.
2 A journalist, Ariel Nelson, for CNBC authored this post on the Marijuana Market and is growth;
these are estimated numbers based on economists, law enforcement authorities, reformists, the
pro-marijuana lobby members among others.
3 Excerpts from Marijuana insurance coverage as detailed out in the Orange Insurance site; this
provides an overview of marijuana insurance coverage for various dispensaries, cultivators, etc.
4 This is an article by Fortune magazine which briefly offers glimpses into the growing market of
marijuana based beverages in USA.
Excerpts provided from The Colorado Springs Business Journal on the evolving nature of the
marijuana industry.
Information on insurance considerations and impact of marijuana usage has been delved into by
Marsh USA – this has been referred to in order to highlight how marijuana affects the insurance
industry.
Effects of marijuana legalization on the public where insurance and marketing is concerned – the
article “Marijuana: The Implications of Legalization” talks about the sales generated in the states
where its legal, specialty insurance for businesses i.e. set up of cultivations, insuring transportation,
general seed-to-crop process vis-a-vis the policy limits in place today.
Italy’s army is growing medical Marijuana to make it cheaper for everyone to afford – an article on
how the patients in Italy get their supply with the new rules and legality of the crop in Italy.
American Green Rush: Business Opportunity & Risks
 20
American Green Rush: Business Opportunity & Risks
 21

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American Green Rush: Business Opportunity & Risks

  • 1. American Green Rush: Business Opportunity & Risks By Ancella Simoes
  • 2. Executive Summary The US national legal marijuana market grew by 74% in 2014, to $2.7 billion, which is $1.5 billion more than 20131. These are big numbers given that twenty three states and District of Columbia allow medicinal usage of the drug and only a couple of states have legalized recreational marijuana till date. The underground black market, of course, is estimated to be much larger, at about 10 to 120 billion dollars2. With legalization of recreational marijuana in the states of Washington and Colorado, and with more states set to follow suit, there exists a big opportunity for business in the spheres of setting up of dispensaries, cultivation, transportation as well as insurance. Insurance providers are venturing out in this business to provide coverage from general liability, Medicine coverage, property coverage, business income and product liability. Coverage is extended to dispensaries, cultivation facilities, landlords, physicians and ancillary businesses. It is very rare that we see the birth and boom of a completely new industry and hence this opens up a myriad of avenues in term of business. For employers, concerns regarding Workers Compensation continue to exist, as it is almost impossible to establish burden of proof about intoxication as well as connection between condition and the injury. This is due to the fact that marijuana stays in the human system for up to 30 days and therefore proving impairment is next to impossible. How do we insure such businesses? What are the risks involved? How do we assess these risks? These are some of the questions – the answers to which are evolving as experience and number of units of exposure in the industry increases significantly over the next few years. American Green Rush: Business Opportunity & Risks 1
  • 3. 1. Introduction With legalizing Marijuana use in Unites States, albeit in a couple of states, there has arisen a new business opportunity in managing and financing the supply chain of the product along with risk evaluation and insurance. Exhibit 1: U.S. Marijuana Laws According to a market research report submitted by ArcView Group, the legal Marijuana market is slated to grow about 700 percent in the next few years. This primarily would be because of new states coming under the legal umbrella where Marijuana is concerned as well as increased demand in existing state markets. For insurers, this means a specialized market with growing needs and immense business opportunity to determine the basic coverages which can be provided along with other specialized ones. American Green Rush: Business Opportunity & Risks 2
  • 4. Currently, insurance companies specializing in legal marijuana insurance, such as Cannasure Insurance Services, offer insurance services in sectors such as: • Physicians • Dispensaries • Cultivation Facilities • Infused Product Manufacturers • Landlords • Ancillary Businesses Though this insurance provider caters primarily to medical marijuana usage, others like Cannarisk cater to not only medical but also recreational marijuana. Policy limits differ from insurer to insurer along with basic coverages and segments. Since this is hardly a regulated industry, standards are non-existent and loss experience very low, which makes risk evaluation and ratings for marijuana businesses be undertaken on a case-wise basis. Given that marijuana usage is both medicinal and recreational (where legal), this legislation impacts not only Commercial Lines of insurance but also Personal Lines. For example, just as how insuring the Cultivation area or property where marijuana is grown legally falls under the purview of Commercial Property liability insurance; if an individual uses marijuana recreationally in his home, would the insurer cover a loss due to damage from a fire caused by smoking under Homeowner’s insurance policy? The Wellness Medical Protection Group offers medical marijuana liability insurance via Lloyd’s of London with a maximum coverage of up to $2 million per loss occurrence and up to $2 million aggregate to commercial marijuana industry segments. Another example would Cannasure, which offers general liability up to $5 million and also insurer property losses in the event of occurrence during transportation from grower to retailer. Health Insurance on the other hand, will not cover any medical marijuana purchases until such time that the Federal status is changed for it, and when there exists strong evidence that marijuana is a safe and effective drug for medicinal use. Life insurers charge higher rates akin to their higher ‘smoker’ rates to marijuana users who smoke occasionally; those who are heavy users are sometimes declined coverage altogether. American Green Rush: Business Opportunity & Risks 3
  • 5. 2. Insuring the Green Industry Why is Marijuana Insurance different? This is an emerging market due to the nature of the product and this not only impacts Insurance, but also the banking and financial sectors. With the legalization of recreational marijuana usage in few states, the industry landscape is changing – small medical dispensaries are being gradually replaced with larger entities, at times with seed-to-crop capabilities requiring large and complex insurance. Given this growing trend, needs have arisen to cater to crop insurance, product and liability insurance, and cyber and comprehensive property insurance among others. To make matters more complex, marijuana is still a Schedule I drug along with Heroin and LSD and it is precisely because of its federal status that insurance companies have to determine how to deal with marijuana usage and coverages such as workers compensation. At a high level, marijuana insurance would have to cover the following: • Crop Insurance: includes both indoor and outdoor varieties; usually insurance amount is determined by valuing each of the plants through their life phases i.e. seed to harvested plant. Theft, fire or other perils is covered under the total value in this case. • Infused Product Manufacturers Coverage: includes manufacturing of cookies, lotions, candy, and other types of off shoots from this industry. This is peculiarly different as it requires a combination of two types of insurance i.e. first is standard insurance to cover a bakery, which bakes such candies, cookies and secondly a modified product liability coverage to cover the inclusion of the added ingredient – marijuana – as an added insurance to cover claims arising out of the quality of marijuana. • Ancillary Products coverage: Insurance providers such as Cannasure provide professional liability, property, products and workmen’s compensation to entities such as Hydroponic stores, testing labs, smoking device manufacturers such as ecigs and vaporizers among others. These broadly entail equipment coverage, special event liability coverage for events ad conferences, etc. • Business Income Insurance: the marijuana operation entities require coverage in the form of lost business cover to tide over cases when power loss, water loss could affect the marijuana crop adversely, thereby reducing the crop output as a whole. • Crime Coverage: since this is still illegal under Federal law, these businesses are forced to transact in cash, and more so because large quantities of cash is involved, it makes these businesses vulnerable to crime such as theft. American Green Rush: Business Opportunity & Risks 4
  • 6. Given the special nature of this produce along with the specialized operations and supply chain, it is necessary that insurance companies provide tailor-made hybrid policies to cover risks and tide over losses. Additionally, loss experience in this is relatively low due to recent changes in the legal aspect of this industry, especially where Adult use is concerned. Medicinal Marijuana Medicinal usage of marijuana as a pain reliever mostly, is one of the most popular ways of medicinal usage in USA. Medicinal usage is legal in 23 states and the District of Columbia, with the most widespread usage being in the state of California. Exhibit 2: Legal usage of cannabis in US – 2014 (Medicinal) Source: ArcView Market research, 2nd Edition, 2014. In USA, there are states where selling marijuana for medicinal purposes is legal via storefronts or dispensaries. However, this does not necessarily mean that cultivation is also legal in the same states, even though there are states where both - selling via dispensaries as well as cultivation - is legal. Further, since Marijuana is still a Schedule I drug, doctors do not write prescriptions to patients for medicinal marijuana use. Instead, they write recommendations which are then verified by the pharmacists (with the doctor) before they are sold to the patient. American Green Rush: Business Opportunity & Risks 5
  • 7. The US health insurance industry does not cover medicinal marijuana usage, primarily because of its controlled substance status. Hence patients have to pay out-of-pocket, which can run into hundreds of dollars. Additionally, there are other complications which plague this new industry: • Average prices for medicinal marijuana are hard to ascertain due to non-existence of pricing information. • Average dosage for medical marijuana patients are also hard to ascertain given that dosage is based on medical requirements and so on. o HIV and lupus patients, for example, would require higher and more frequent dosages as compared to patients with other ailments. • Lack of standard system or government subsidy to provide patients with medical marijuana for those who cannot afford it. • Scientific data to support the usage of marijuana is non-existent due to the federal law implications. o Cancer patients have been known to use marijuana to relieve pain and to strengthen appetite. Recreational Marijuana It’s only recently that marijuana for recreational use has been made legal and that too, in a few states in USA. Insurance providers such as Orange Insurance and Cannasure cover medicinal usage both as a recreational drug as well as a medicinal drug. These providers provide comprehensive insurance coverage to business entities having operations in the marijuana industry. The Affordable Care Act prohibits insurance providers from rejecting insurance to marijuana users as long as they are open about their usage and sign up for a qualified policy through exchanges at the time of open enrolment. If not, then such candidates are underwritten as smokers with corresponding rates applicable outside the open enrolment period. With the passage of Initiative 502 (I-502) legislation in Washington, Amendment 64 in Colorado, and Measure 91 in Oregon, any person who is 21 years or older can legally possess up to one ounce of marijuana. However, one cannot buy marijuana in these ‘legal’ states and then transport it out to other states. Even though possession in controlled limits is permissible by law, openly smoking or consuming it is still illegal and there are numerous laws in place for this. This has given American Green Rush: Business Opportunity & Risks 6
  • 8. rise to other establishments and product lines which has further pushed the boundaries of insurance businesses. • Lack of coffee shops and bars: Unlike places in Amsterdam, coffee bars and shops are non-existent and publicly smoking marijuana in crowded places and streets is prohibited. There has arisen private cannabis clubs which allows users to discreetly smoke marijuana without breaking any laws. • E-cigarette vaporizers: These have become popular since they allow marijuana users to smoke discreetly without leaving any traces of smell et al. The manufacture and sale of such products has increased tremendously and has given rise to new avenues for insurance and other businesses. • Drinkables4: These cannabis infused beverages offer another method of marijuana consumption and are being sold in recreational marijuana shops in Washington and other states where it’s legal. Infused with THC or liquid marijuana extract, these are popular among first time users. Establishments such as Dixie Elixirs in Colorado, Canna Cola in Las Vegas and California’s The Venice Cookie Company which has multiple product lines in this business. Exhibit 3: Legal usage of cannabis in US – 2014 (Recreational) Source: ArcView Market research, 3rd Edition, 2015. American Green Rush: Business Opportunity & Risks 7
  • 9. Exhibit 4: Marijuana Sales Estimates Source: Marijuana Business Factbook, 2014. Insurance Considerations Given the complex nature of the marijuana industry due to its nascent stage and legal status, insurance companies have to consider many aspects of it. This is compounded by the fact that marijuana sales and usage will increase tremendously given the changing legality of usage in USA. • Workers Compensation: with the legal status of marijuana usage in some states, the impact of its usage and workers compensation has come under the scanner. For employers, in order to use the “intoxication defense” to dispute workers compensation claims, it becomes imperative to identify that the worker was on alcohol or drugs at the time of the injury at the workplace. However, this is not so easy given that consumption of marijuana can remain in the system for hours and days, even though this might have been consumed during off-work hours. Further, whether the worker was intoxicated or not, if an accident occurred due to slipping on wet floors or a falling object at a construction site, for example, it will be difficult to use the intoxication defense. Coverage may apply even though the worker was intoxicated and this could lead to the employer actually having to American Green Rush: Business Opportunity & Risks 8
  • 10. pay compensation to the worker even though the worker was intoxicated and would have already been terminated due to the intoxication policy in place. • Health Insurance: the US Food and Drug Administration (FDA) has not conducted clinical trials to determine the efficacy and safety of marijuana for its medicinal properties. Even though research has indicated that marijuana does in fact have the ability t relive pain, strengthen appetite, reduce ocular pressure and control nausea, it has not been cleared by the FDA as a legal, medical treatment for such cases. As a result of this, patients recommended to use marijuana medically have to do so by incurring high out-of-pocket costs to obtain the same from dispensaries. To compound the problem, there are no clear cut dosage rules for patients suffering from a variety of ailments medical marijuana is used to treat. This is because ingredients or the marijuana strains differ from plant to plant and it is difficult to determine if the drug usage actually reduces suffering if not increase the probability of suffering from its adverse effects – respiratory problems. Further, marijuana usage impacts daily life such as lethargy, rise in accidents at the work place, absenteeism, etc. • Auto Liability: laws regarding marijuana usage and driving differ from state to state. The legal limits permissible while driving have been established in some of the states but not in all – some have zero-level tolerance for marijuana whereas some consider the use of medical marijuana and have exceptions for this. Employers can be held liable for auto accidents occurring during work hours stemming directly from marijuana usage. However, it will depend on the facts of the case in order to determine if the auto liability insurance will cover the injury to another driver or damage to a third party’s car. • General Liability: Usually an employer’s general insurance liability coverage provides cover to customers or third parties injured on the premises of the store. However, whether a person who is or not intoxicated due to marijuana causes injury at the work premises (to a customer, for example), the injury will be covered under this general liability insurance. • Employment Practices Liability: as a general practice, employers cannot discriminate workers based on medical marijuana usage. However, the department of transportation mandates that workers employed as drivers, pilots and other sensitive jobs should not be hired if they are medical marijuana users. Additionally, if a candidate voluntarily discloses her or his medical marijuana usage and the employer feels that this would grossly hamper their safety in performing the work, then they can decline hiring such a candidate. Therefore, in considerations for promotion, hiring, interviewing and other work related decisions, employers should ascertain that their workers engaged in these job are aware of federal and state laws as applicable and do not discriminate based on personal preference American Green Rush: Business Opportunity & Risks 9
  • 11. and ideology. Employment Practices Liability can cover wrongful termination, discrimination, and other such claims by workers using medical marijuana. It is a known fact that drug tests would show positive for workers consuming marijuana even though it is consumed during off-work hours. Further, these traces remain in the human body for days post consumption and this makes it even more difficult. Terminating a worker solely based on a positive drug test – which are being made regular at work places recently - without considering whether the worker was impaired while actually at work can be a cause for discriminatory proceedings. Laws and regulations differ from state to state and it is mandated that employers have a good faith based belief that workers were not impaired while on duty during work hours and such intoxication or impairment is not because of medical or legal reasons. Employers should work with insurance and legal advisors to manage their workforce and enforce drug-free environment at the work premises. They should keep abreast with the latest developments in legislation and other regulatory measures by state and federal entities governing the use of marijuana. Currently, in the US, insurance companies provide various types of insurance in the specialized segment. Comprehensive insurance coverage for those in the marijuana industry:  General & Product Liability per State Requirements  Workers' Compensation specifically for Cannabis industry workers.  Business Property  Loss of Income  Money and Securities  Employee Dishonesty  Glass Coverage  Tenant Improvements  Computer Equipment American Green Rush: Business Opportunity & Risks 10
  • 12. There also exists coverage for small, medium and enterprise level cultivation operations and these include green houses and nurseries where marijuana is grown:  General Liability Coverage  Workers Compensation  Buildings/Equipment/Crops  Transit/Delivery Coverage  Theft/Fire/Vandalism  Wind/Hail/Falling Objects  Other Standard Perils  Finished Stock/Marijuana Where medical Marijuana is concerned, the Insurance coverage provided includes that for dispensaries, collectives, cooperatives and caregivers including:  General Liability Coverage  Property Insurance  Commercial Vehicle Coverage  Workers’ Compensation  Payroll Services Insurance of marijuana does not end at just cultivation sites and dispensaries, transporting these goods from the place of cultivation to dispensaries / other auxiliary premises for further processing also poses risk, and thus insurance comes into the picture. In today’s industry, MMD/MMJ Insurance has designed commercial auto coverages specifically for recreational and medical cannabis businesses, which includes:  Limits $15/30 to $1 Million – CSL  In-Transit/Cargo American Green Rush: Business Opportunity & Risks 11
  • 13.  $100-$10,000 Product/Money  Hired and Non-Owned  Workers Compensation  Finished Stock/Marijuana  Employee Dishonesty Due to the complications arising out of marijuana usage (whether medical or otherwise), there is a need for insurance to cover legal defense costs, or arrest charges stemming from arrests made by governmental agencies of individuals who are caught travelling with marijuana in their possession, distribution or transportation, etc, given the delicate situation of this drug. Industry Trends Given the changing legal status of marijuana in US, companies are delving into innovative delivery systems and product lines to cater to consumer needs. These would change the market landscape and auxiliary businesses such as insurance dramatically. Some of these innovative delivery systems are: • Medicine Dispensing Systems (Medbox): these are patented systems allowing dispense of sensitive drugs such as marijuana to assisted living facilities, pharmacies, prisons, hospitals, etc which are legally allowed to dispense marijuana medication. Transactions are verified via biometric scans and authorization cards. Turn-key consulting is also provided to the marijuana industry. • Product testing: this is a fast growing segment of marijuana market which involves preparation, testing and marketing of marijuana infused-edibles. Currently, there is lack of scientific data on standards for testing and these labs determine the best way to gauge the amount and quality of THC (tetrahydrocannabinol) the products contain. American Green Rush: Business Opportunity & Risks 12
  • 14. • Cultivation landscape: due to legalization of marijuana in many of the states, marijuana cultivations have become larger, with seed-to-store capabilities thereby requiring the support of many auxiliary services such as transportation, security, pest control, financing, etc. This will increase business opportunity in the segment considerably, especially since legal marijuana industry is expected to grow 32% in the next year. • Brand building: Brands such as Dixie Elixirs, Beverly Hills Cannabis Club, have made headway in this industry with many more such as Marley Natural, Diego Pellicer making their mark. These brands have multiple product lines, have large operations but due to the Schedule I categorization of marijuana, brand management is a problem. It has been found that companies in the “feeder” business i.e. vaporizers to fashionable containers or holders for marijuana are many, whereas the closer one gets to the actual plant, the number of companies and brands reduce considerably. This is all expected to change once legalization moves across states in US. • Marijuana accessories and packaging: Companies such as Rodawg specialize in providing marijuana accessories such as metal tins for rolled joints, containers for storage, etc. With the evolving nature of the marijuana industry, this business is expected to pick up. Given the changing business landscape and laws for adult usage, this industry is expected to grow considering that many more states are expected to legalize adult use of marijuana by 2016. Regulations and laws can then be put in place based on the successes and failures of marijuana usage in already legal states and this will help build infrastructure to support larger sales, and manage a booming industry. American Green Rush: Business Opportunity & Risks 13
  • 15. Exhibit 4: Cannabis sales by state - 2014 American Green Rush: Business Opportunity & Risks 14
  • 16. 3. International Marijuana market As per the United Nations Drug report, 2014, the cultivation and growth of marijuana is widespread and cannot be ascertained accurately since it is cultivated in numerous households as well as in large scale farms. The cultivation of marijuana or cannabis herb is undertaken in almost all areas of the world; however, the cultivation of cannabis resin is confined to few areas in Middle East, North Africa and South West Asia. With recent policy changes in Uruguay, states like Washington, Colorado in United States to allow production, distribution and consumption of marijuana legal, there are a myriad of rules and regulations which are being evaluated to be put in place to manage this booming industry. Uruguay signed in a law creating the world’s first nationalized market for the cultivation, distribution and sale and consumption of Marijuana last year. Chile, on the other hand, has a pilot program currently running where marijuana seeds are sown, cultivated and sold for medicinal purposes only. Countries like Netherlands have the distribution regulated through ‘coffeeshops’ and possession up to 5 grams for personal use is decriminalized. On the other hand, North Korea, a place where most of the drugs are illegal, cannabis is not one of these and it is legal to grow, sell, and possess marijuana legally in the country. Albania which is Europe’s greatest producer of Cannabis or Marijuana has possession, sale, transportation and cultivation illegal by law. This data shows that this is an emerging global market where many of the countries are decriminalizing possession, cultivation of the crop albeit slowly. In Netherlands, a country which is known for its liberal drug policies, the Dutch Health Care Insurance Board ruled that marijuana will not be reimbursed as part of the universal healthcare coverage plan in Netherlands. However, a number of insurance companies have reimbursed patients for medical usage of marijuana on a case-by-case basis and often only a portion of the cost is covered. Where Uruguay is concerned, the market and usage is regulated a lot more where Uruguayans can only purchase up to 40 grams marijuana per month from pharmacies and the government plans to monitor purchases and consumption patterns using a database which records these sales using fingerprints. Further this only applies to Uruguayans with a view to prohibit international marijuana American Green Rush: Business Opportunity & Risks 15
  • 17. tourism in the country. However, there are also laws for cultivating the plant at home – though this is subject to a specific number of plants i.e. 6 and a limitation of 480 grams of consumption per year. In Italy, the cost of medical marijuana is very high, which has prompted the Italian army to resort to cultivating this crop on its own in order to regulate the prices and make this available at reasonable rates to those who need it. Distribution of marijuana would be undertaken by pharmacies – but these establishments are not allowed to grow the crop on their own. Currently, selling, growing and possessing marijuana is illegal in Italy and there are no plans to legalize recreational usage either. Medical marijuana is legal in several European countries such as France, Czech Republic and Italy imports post of its medical marijuana from neighbouring Netherlands. With marijuana being decriminalized and legalized in certain countries, it is done with a view to reduce black market consumption and move people from buying from illegal establishments to legal ones. It has not been conclusively proven, either, that medical use of marijuana does indeed alleviate symptoms of certain diseases and chronic conditions which is why most health departments will not support a full reimbursement plan for medical marijuana or cover it via insurance. American Green Rush: Business Opportunity & Risks 16
  • 18. 4. IT Services and the Marijuana Industry An interesting angle to be played out, still, is the role of the IT services industry in this nascent marijuana industry. Based on opinions and trends available in published reports: • Insurance - Additional lines of businesses: Most insurance companies catering to the Marijuana industry will have to update their lines of businesses to take into account the marijuana industry. This would lead to building out separate sets of rules encompassing logic and process intricacies involved. • Inter-relationship of industries: Understanding how the marijuana industry affects other industries such as retail, medicine, tourism, manufacturing and processes and systems involved in this. Increased business from most avenues is anticipated given that IT is used across industries. • Banking and financials: Capturing and processing information for marijuana industry players in the banking and financial domain – this would entail billing systems with additional rules in place to cater to the regulations governing this new industry, logic in billing and recording sales, et al. • Healthcare and medicine: Capturing rules and information regarding medical marijuana usage, monitoring purchases and dosage, issuance of recommendation letters, reporting of use to governing bodies. • Reporting: Due to the delicate state of this nascent industry, a lot of rules and regulations as well as monitoring, is required in order to manage the sales, distribution, usage – whether recreational or medicinal, cultivation and transportation. Reports are also required to be submitted to regulating bodies to determine sales, usage, purchases, trends, popularity of strands, etc. All these require investment in automating the capture of data and producing these reports. American Green Rush: Business Opportunity & Risks 17
  • 19. 5. Conclusion With the legal changes, the international black market has also changed drastically. The black market prices in recently legalized states such as Colorado are cheaper than the official distribution channels – this is because of taxes, new testing requirements, packaging requirements, and other bureaucratic hurdles which marijuana owners need to tackle, in order to put their produce on the market. There have been instances in Colorado where marijuana sellers admit to keeping two sets of price lists – one for tourists which are definitely higher than the other for locals. However, over the years, when tracking the number of medical marijuana users, the increase is not very substantial – it increased from 106, 763 in November 2012 to 115, 210 in May 2014 when the Colorado’s Initiative – 502 was legalized. It is pertinent to point out, however, that these numbers are not significant due to most of the recreational users moving to the general market instead of still using medical marijuana. Research has shown that a large portion of the medical marijuana users were people who cited “severe pain” which is difficult to objectively ascertain in order to get their hands on marijuana. So, even though there are bureaucratic hassles in procuring recreational marijuana, it is worth the effort given that is it hard to fake symptoms of HIV/AIDS. Given the changes in the marijuana business industry, legalization will open up avenues and investment for product testing and research, giving rise to newer product lines especially where infused products are concerned. Further, investments in new dispensaries, commercial cultivation operations and manufacturers of these infused products and ancillary products and services are expected to continue to grow. Companies like Novus Acquisition & Development with consulting operations aimed at providing cost-savings plans to people – it rolled out its Medplan benefits network in states where medical marijuana is legal; United Cannabis Corp provides consulting services to marijuana based companies to help with starting up operations et al. Where product lines are concerned, companies like mCig, Inc., a Seattle based herbal cigarette manufacturer is researching ways to make its pocket-sized technology for marijuana use. They have an added advantage of allowing users to inhale the vaporized product rather than smoking it thereby affecting the lungs. Even though the market is still at its inception stage, there are a lot of players already in the market and are destined to have the first-mover advantage once legalization picks up. With all these American Green Rush: Business Opportunity & Risks 18
  • 20. companies establishing their places and start ups making a foray, insurance companies will also ride on this industry boom, coming up with new policies and packages to insure the supply chain, cultivation and sales of this crop and its infused product lines. Underwriters will have to come up with new ways to evaluate risks given that the loss experience in this industry has been relatively low – this means that it would still be some time before we have standardized rates for the industry; with current insurance providers going on a case-by-case basis in this niche segment. American Green Rush: Business Opportunity & Risks 19
  • 21. Appendix 1 A journalist, Matt Ferner, at Huffington post cited these numbers in his write-up ‘Legal Marijuana Is the Fastest-Growing Industry in the US: Report’. 2 A journalist, Ariel Nelson, for CNBC authored this post on the Marijuana Market and is growth; these are estimated numbers based on economists, law enforcement authorities, reformists, the pro-marijuana lobby members among others. 3 Excerpts from Marijuana insurance coverage as detailed out in the Orange Insurance site; this provides an overview of marijuana insurance coverage for various dispensaries, cultivators, etc. 4 This is an article by Fortune magazine which briefly offers glimpses into the growing market of marijuana based beverages in USA. Excerpts provided from The Colorado Springs Business Journal on the evolving nature of the marijuana industry. Information on insurance considerations and impact of marijuana usage has been delved into by Marsh USA – this has been referred to in order to highlight how marijuana affects the insurance industry. Effects of marijuana legalization on the public where insurance and marketing is concerned – the article “Marijuana: The Implications of Legalization” talks about the sales generated in the states where its legal, specialty insurance for businesses i.e. set up of cultivations, insuring transportation, general seed-to-crop process vis-a-vis the policy limits in place today. Italy’s army is growing medical Marijuana to make it cheaper for everyone to afford – an article on how the patients in Italy get their supply with the new rules and legality of the crop in Italy. American Green Rush: Business Opportunity & Risks 20
  • 22. American Green Rush: Business Opportunity & Risks 21