This document provides an overview of Peru's macroeconomic indicators and trade relations. It discusses Peru's population and geography. It notes that Peru has a population of 29.4 million and is located in western South America, with diverse geography including coast, highlands, and jungle regions. The document also indicates that Peru has had high GDP growth rates in recent years, estimated at 6.3% in 2012 and 6.9% in 2013, and runs trade surpluses with its largest trade partners being China, the US, and Switzerland for exports and the US, China, and Brazil for imports.
AmCham Taipei 2012 Business Climate Survey JanuaryGordon Stewart
The 2012 AmCham Taipei Business Climate Survey found that members were generally optimistic about Taiwan's economy and their own business prospects. Nearly half planned to increase investment in Taiwan in 2012. However, forecasts for revenue and profit growth in 2012 were lower than in 2011, likely due to global economic uncertainty. The survey highlighted talent shortages, bureaucratic inefficiencies, and tax rates as challenges. Members commended Taiwan's economic relations progress but saw opportunities for further reforms.
Peruvian Ministry of Foreign RelationsUSCCamericas
Peru is promoting investment in a variety of sectors such as mining, agriculture, tourism, and infrastructure. It offers a stable macroeconomic environment, friendly investment policies, and access to open trade markets. Peru has pursued fiscal discipline and economic reforms that have led to strong GDP growth and investment grade credit ratings. The government provides incentives such as tax benefits and legal stability agreements to attract private investment in priority projects across multiple industries.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
AmCham Taipei 2012 Business Climate Survey JanuaryGordon Stewart
The 2012 AmCham Taipei Business Climate Survey found that members were generally optimistic about Taiwan's economy and their own business prospects. Nearly half planned to increase investment in Taiwan in 2012. However, forecasts for revenue and profit growth in 2012 were lower than in 2011, likely due to global economic uncertainty. The survey highlighted talent shortages, bureaucratic inefficiencies, and tax rates as challenges. Members commended Taiwan's economic relations progress but saw opportunities for further reforms.
Peruvian Ministry of Foreign RelationsUSCCamericas
Peru is promoting investment in a variety of sectors such as mining, agriculture, tourism, and infrastructure. It offers a stable macroeconomic environment, friendly investment policies, and access to open trade markets. Peru has pursued fiscal discipline and economic reforms that have led to strong GDP growth and investment grade credit ratings. The government provides incentives such as tax benefits and legal stability agreements to attract private investment in priority projects across multiple industries.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
4. MACROECONOMIC INDICATORS
GEOGRAPHY AND DEMOGRAPHY
Population:
• 29.4 millions (2011)
• 0-14 years: 29.6% (2011)
Area:
• Total: 1.285.215,6 km2
• Coast: 11,7%
• Highlands/Andean: 28,4%
• Jungle: 59,9%
Life expectancy at birth:
• 74 years (2011)
5. MACROECONOMIC INDICATORS
Peru in the regional context:
2011 48,000
Country GDP Population GDP per Capita Foreign Direct Investment (FDI) in Latin America &
(Billion US$) (Millions) (US$)
United States 15,227.07 312.891 48,665.81
Caribbean, 2010
38,000 (in US$ millions)
Brazil 2,421.64 194.933 12,422.94
Mexico 1,167.12 109.713 10,637.95
Argentina 456.817 40.900 11,168.98
Colombia 307.845 46.052 6,684.78 28,000
Venezuela 294.271 29.767 9,885.86
Chile 231.302 17.399 13,294.33
Peru 167.846 30.009 5,593.14
18,000
Ecuador 65.032 15.005 4,334.08
Dominican Republic 54.912 10.052 5,462.81
Guatemala 46.383 14.708 3,153.67
Uruguay 43.265 3.369 12,843.72 8,000
Costa Rica 40.297 4.626 8,710.96
Panama 29.799 3.590 8,299.70
El Salvador 23.169 5.904 3,924.08
-2,000
Mexico
Haiti
Brazil
Uruguay
Honduras
Panama
Dom. Rep.
Colombia
Nicaragua
Guatemala
Venezuela
Peru
Paraguay
Bolivia
Argentina
Costa Rica
Ecuador
El Salvador
Bolivia 22.778 10.629 2,143.05
Chile
Paraguay 22.143 6.530 3,390.94
Haiti 7.724 10.013 771.373
Nicaragua 7.05 5.889 1,197.24
Source: IMF
Source: ECLAC / United Nations (UN)
6. MACROECONOMIC INDICATORS
According to Perú: PBI
(Var. Anual %)
the IMF, Peru
12.0
will have the 9.8 8.8
10.0 8.9
Porcentaje
highest GDP 8.0 6.8 7.7 6.9
growth rate in 6.0 5.04.0
5.0
Latin America in 4.0
2.0 0.2 0.9
2012
0.0 2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
Source: BCRP
Source: BCRP
GDP Growth estimate
2012: 6.3%
2013: 6.9%
7. MACROECONOMIC INDICATORS
TRADE
PERU: Trade Balance Top destinations of exports in 2011
1. China
2. United States
50,000 Imports Exports Trade Balance 46,268 3. Switzerland
4. Canada
40,000
31,019
35,565
5. Japan
28,094
Million US$
30,000 26,962
23,830
20,000
12,809
17,368
Top origins of imports in 2011
10,000 7,026
7,714 9,091 1. United States
2. China
0
3. Brazil
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 4. Ecuador
5. Argentina
Source: SUNAT
8. MACROECONOMIC INDICATORS
TRADE: A CLOSER LOOK
Composition of the Export Basket in 2011
Destination for Traditional Exports
1. China 15%
2. United States 13%
Destination for Non Traditional Exports
3. Switzerland 13%
4. Canada 9% 1. United States 23%
5. Japan 5% 2. Venezuela 9%
3. Colombia 8%
4. Ecuador 6%
Number of Tariff Items 5. Chile 6%
1. United States 2,305 10. China 3%
2. Canada 804 18. Japon 1%
3. Japan 702 19. Canada 1%
4. Suiza 421 Source: SUNAT
5. China 358
9. MACROECONOMIC INDICATORS
TRADE: A CLOSER LOOK
Composition of the Origin of Consumption Goods
Import Basket in 2011 1. China 15%
2. Colombia 13%
3. United States 13%
4. Colombia 9%
5. Mexico 5%
Origin of Non Consumption Goods
(Raw and Intermediate Materials,
Capital Goods, Construction Material)
1. United States 9%
2. China 6%
3. Brazil 3%
Source: SUNAT
11. MACROECONOMIC INDICATORS
Agroindustry Mining
• 1st world producer of fish meal • 1st world producer of silver
• 1st world producer of paprika • 2nd world producer of copper and zinc
• 2nd world producer of asparragus • 3rd world producer of tin
• 2nd world producer of artichokes • 4th world producer of lead
• 6th world producer of coffee • 6th world producer of gold
12. MACROECONOMIC INDICATORS
Inflation Among the lowest
expected inflations in LA
(Annual % var.)
& the Caribbean
according to the IMF
8.0 6.7
6.0
Percentage
3.9
4.0
2.5
3.5 2.1 Inflation estimates
2.0
1.5 1.5 1.1
0.0 0.3 2011= 3,3%
-2.0 2012 = 2,5%
2002
2003
2004
2005
2006
2007
2008
2009
2010
Source: IMF
Source: BCRP
13. MACROECONOMIC INDICATORS
Exchange Rate PEN/USD Exchange Rate PEN/USD
Year
(Annual Average)
(Annual % Var.)
2001 3.51
2002 3.52
2003 3.48 10.00
2004 3.41
2005 3.30
2006 3.28 Percentage 5.00 2.73
2007 3.13 0.52 0.27
2008 2.93 0.00
2009 3.01
2010 2.83 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
-5.00 -1.09 -1.88 -3.43 -0.67 -4.45
-6.50 -5.98
Exchange Rate 1/ -10.00
2011: 2,60
PEN/USD Source: BCRP
The Peruvian Nuevo Sol (PEN) is one of the
BCRP
most stable currencies in the world
14. MACROECONOMIC INDICATORS
Private Fixed Investment in Peru
(As % of GDP)
24.0
22.0
20.0
Efective
19.2
19.9
P.F.I estimates
Expected
Percentage
18.0
2012 = 21.2%
16.0
14.0 2012 = 21.4%
12.0 Source: MEF
10.0
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
Source: BCRP
For every 1% annual variation in Private Fixed Investment,
there is a direct 0.25% variation in GDP.
15. MACROECONOMIC INDICATORS
Net International Reserves amount to US$62.2 billions (Oct 2012)
• Peru’s foreign debt is US$ 36.6 billions (58.9% of NIR)
• Peru’s NIR represents 32% of the GDP
• This NIR ratio doubles some of the region’s leading economies:
Brazil (15.6%), Chile (14.8%), and Mexico (13.9%)
• It triples Colombia’s ratio (9.8%).
16. MACROECONOMIC INDICATORS
Country risk
(Stripped spread in basic points)
800
600
Peru
400 380
Latin EMBI+
200
187
0
J- M M J S N J- M M J S N J- M M J S N J- M M J S N J- M M
07 08 09 10 11
Source: BCRP
Country S&P Fitch Moody's
Chile AA AA- Aa3
Peru holds Investment Mexico A- BBB+ Baa1
Brazil A- BBB Baa2
Grades from all three top Peru BBB+ BBB+ Baa2
rating agencies Colombia BBB+ BBB Baa3
Venezuela B+ B+ B1
Argentina Bu B B3
Bolivia B+ B+ B1
Ecuador B- B- Caa2
17. MACROECONOMIC INDICATORS
Lima Stock Exchange: the 3rd most profitable stock market in
the world in 2010
65%
World Stock Markets Average Return, (%)
60 2010
51.83
50
40 37.59
33.57
30
20.02
18.63
20 16.9116.06
12.7811.03
9
10 5.32
1.04
0
Hong Kong
Frankfurt
London
São Paulo
Euro
Santiago
Lima
Caracas
Shanghai
B. Aires
Bogotá
NY S&P 500
Madrid
NY NASDAQ
NY DJ
Mexico
Tokyo
-3.01
-10 -5.85
-14.31
-20 -17.43
Source: Bloomberg
18. MACROECONOMIC INDICATORS
All this has contributed to drive more than 3 million people out of
poverty over the past 7 years
Poverty and GDP growth
12 60
49 49 9.8
10
45 8.9 8.8 50
Real growth rate (%)
39
% of population
8 7.7 36 40
6.8
35
31
6 5 30
4 20
2 0.9 10
0 0
2004 2005 2006 2007 2008 2009 2010
GDP growth Poverty
Source: BCRP and INEI
21. BUSINESS ENVIRONMENT
EFTA
Russia
Canada European
Union
U.S.A. Japan
China
Mexico Morocco Korea
India
ACE 8
Central America CARICOM Thailand Vietnam
Andean Community Singapore Brunei
MERCOSUR
ACE 58 Australia
Chile South Africa
Access to several markets New Zealand
Ongoing agreements Close to start negotiations
Signed agreements Future negotiations
Under negotiation process
22. BUSINESS ENVIRONMENT
GLOBAL COMPETITIVENESS INDEX (2011-2012)
Structural
Problems:
Colombia
Institutions Chile
LA Average
• Lack of Infrastructure
7
Innovation Infrastructure Peru (mainly transport)
5
• Poor health system;
Business Sophistication Macroeconomic Environment
3 bureaucratic burden;
1 weakness of institutions
Market size -1 Health and Primary Education • Bad quality education;
absence of innovation
and technology
Technological Readiness Higher Education and Training
• Restrictive labor
regulations
Financial Market Development Goods and Market Efficiency
Labor Market Efficiency
• Inneficient judicial
system
Source: World Economic Forum (WEF)
• Corruption
• Informality
23. BUSINESS ENVIRONMENT
LEGAL
SYSTEM
Constitutional provisions for private property
Non-discriminatory treatment for international investors
Irrestrictive access to most economic sectors
No performance requirements
Free transfer of capital
Free competition
Freedom to purchase stocks and bonds from locals
Freedom to access internal and external credit
Free remittance of profits, dividends and royalties
24. BUSINESS ENVIRONMENT
TAXES Tax Rate
30%
Corporate profits Agriculture and
aquaculture 15%
INCOME
Dividends 4.10%
Royalties 30%
Interest rate on loans form abroad 4.99%
Value Added Tax (VAT) 18%
Financial Transactions Tax (ITF) 0.005%
Temporal tax to net assets (ITAN) for more
0.4%
than S/. 1'000,000
Varies up to 125% for a
Excise tax (*)
few products
* Fuels, luxury goods, liquors and cigarettes
26. U.S. – PERU ECONOMIC RELATIONS
Peru - U.S.: Trade Exchange
(US$ millions)
TRADE 7,000
Exports 5,625 5,836 5,720
6,000 5,341 5,556
United States is Peru’s top 5,000 Imports 4,729
4,000 Trade Balance 3,563
trading partner for both
3,000 2,410
exports and imports (18% of 2,000
1,751 1,980
total trade exchange) 1,000
0
-1,000
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Main products exported to the U.S. in 2010 Main products imported from the U.S. in 2010
Copper cathodes, minerals (gold, molybdenum, Petroleum-based products (diesel mainly), wheat,
tin, zinc, silver), petroleum-based products, dumping lorries, hard yellow corn, polyvinyl chloride
coffee, asparagus, cotton apparel, artichokes, (PVC), Polyethylene, steel scrap, cotton, soy oil, digging
liquefied natural gas, grapes, shrimp tails, sugar, machines, acrylonitrile, self-propelled front-end shovel
paprika, jewelry, scallops, mangoes, etc. loaders, vaccines for human medicine, etc.
Source: SUNAT
27. U.S. – PERU ECONOMIC RELATIONS
United
States is
also Peru’s
main
foreign
investor
28. U.S. – PERU ECONOMIC RELATIONS
Nowadays,
American
investment is
more diversified
and keeps
increasing its
share in more
economic
activities.
29. U.S. – PERU ECONOMIC RELATIONS
U.S. COMPANIES OPERATING IN PERU
• AmCham Peru groups 137 American companies from different economic sectors
(banking, mining, energy, pharmaceutical, telecommunications, food, software, etc.).
• U.S. based Hunt Oil has made the largest single investment in the history of Peru (US$
3.8 billion invested in a natural gas export project).
• American companies with the largest operations in the Peruvian market:
31. ABOUT AMCHAM PERU
MISSION
The American Chamber of Commerce of Peru (AmCham Peru) is an
organization representing American, Peruvian and non-American foreign
businesses. It promotes the free market system, fostering trade and
investment between Peru and the United States, within a framework of social
responsibility, values and business ethics
32. ABOUT AMCHAM PERU
AmCham Peru has nearly 3,000 associates, representing 580
companies
AmCham Peru gathers companies that:
Sell a total amount equivalent to 60% of Peru’s GDP
Pay more than 60% of the annual Income Tax
Nearly 30% of them are American companies that have
invested more than US$13 billions in assets in Peru
33. ABOUT AMCHAM PERU
All AmCham Peru members are part of the
Association of American Chambers of Commerce in
Latin America (AACCLA)
• 23 chambers of commerce
• 21 countries in Latin America and the Caribbean
AACCLA is made up of more than 20,000 members
• 85% of the investments in the region
AmCham Peru is also part of the United States
Chamber of Commerce (USCC)
• The world’s largest federation of businesses
• More than three million members
34. ABOUT AMCHAM PERU
Executive Board
Presided by the Ambassador of the United States
Executive Director
Aldo Defilippi
Government and Legislative Relations
Monitoring and follow-up on policies and legislation that impacts trade,
investment, and the interests of AmCham’s associates
Economic Analysis
Analysis of economics, political and social contexts that impacts trade,
investment, and the interests of AmCham’s associates
Corporate Communication
Communication and promotion of the work done by AmCham
35. AMCHAM PERU ORGANIZATION
TRADE CENTER
Through the Trade Center, AmCham promotes commercial exchange and businesses
between Peruvian and American entrpreneurs, in order to increase our associates imports
and/or exports, and to identify business opportunities in both markets.
SERVICES
• Permanent commercial orientation • Participation in fairs and missions
• Data base of American buyers and suppliers • Capacity-building workshops and
• Information publication on importing and seminaries
exporting
36. AMCHAM PERU ORGANIZATION
ABE (ASSOCIATION OF GOOD EMPLOYERS)
ABE is a Corporate Social Responsability initiative that seeks to promote good employer
labor practices.
MISSION
To associate firms known for the respect towards their personnel, through a
certification process and their compromise to fulfill the standards established by the
Association and to demand the same sort of internal practices from their suppliers, in
order to improve the quality of employment in the country, and, consequently,
enhance national productivity.
37. AMCHAM PERU ORGANIZATION
ARBITRATION CENTER
AmCham Peru’s Arbitration Center believes not only in the necessity of generating
mechanisms to guarantee legal certainty and stability, but pledges to ensure that
such mechanisms are abideded by arbitrators, lawyers and parties, creating a
reliable space for conflict resolution.
38. WHAT WE DO?
TRADE AND INVESTMENT FACILITATION,
PROTECTION AND DEFENSE OF INTERESTS
Committees
• Alumni USA • Infrastructure, Energy, and Mining
• Executive Assistants • Internet
• Association of Good • Marketing
Employers
• Intellectual Property
• Economic Affairs
• Human Resources
• Financial Affairs
• Supply Chain Management
• Legal Affairs
• Tecnology and Communications
• Labor Affairs
• Tourism
• Tax Affairs
• OSAC – Overseas Security Advisory
• International Trade Committee
• Sustainable Development
39. WHAT WE DO?
TRADE AND INVESTMENT FACILITATION,
PROTECTION AND DEFENSE OF INTERESTS
Events
• AmCham organizes and holds around 300
events each year.
• In 2011
• 281 meeting events (forums,
luncheons, work groups, committees)
• 6 missions trade abroad, and hosted 6
foreign missions.
• International Arbitrarion Diplomate, and
negotiation workshops.
40. WHAT WE DO?
TRADE AND INVESTMENT FACILITATION,
PROTECTION AND DEFENSE OF INTERESTS
Publications
CONTACT
Trimestral bilingual magazine on business and
economics.
AMCHAM NEWS
Monthly bulletin with analytical articles and
monitoring of legislative activities.