Amazon is an online retail company founded in 1994 that also provides cloud storage services. It aims to help people find and discover products they want to buy. Its target audience includes young adults, college students, and businesses. The presentation proposes creating alerts when creators such as authors or musicians release new products. It also suggests notifying customers through social media and other websites they use about relevant new products and deals. The budget outlines spending on digital marketing, TV, newspaper ads, and more. In conclusion, Amazon has retail websites in many countries and over 341,000 employees.

1. Amazon’s Digital Strategy
ADV 420 Presentation By: Jacob Kroll

2. What is Amazon
● Amazon is an internet based retail website and also provides cloud storage to
business.
● The company was founded by Jeff Bezos in 1994
● products include the Kindle, Echo, and Music and video streaming services
Mission
Statement: to create
a place where people are
able to find and discover
anything that they would
have an interest in buying

3. The Audience
● Those starting to develop income and that are familiar with technology
● 18+ up
● College Students
● Adults
● Corporate business

4. Looking Ahead: Future Proposal
● Create an alert to customers on when a specific author/creator has a new
product available for sale
○ The product can also be a previous one created by that designer that is
now going on sale/providing a discount
● Creator notifications include book authors, actors/directors, bands, and
equipment brands
● AVOIDS: Getting notified from email and social media devices about similar
products that customers have bought in the past and that don’t want that type
of product anymore.

5. Social Media/Proposal Impact
Facebook: 27,241,746 followers
Twitter: 2.5 million followers
Instagram: 850,000 followers
How all three of these devices can tie into the creator alert proposal
process would be for the customers to be notified on their phone whether
an update of a product is provided by that brand on the Amazon site, or
have it pop up on any of your social media feeds while scrolling

6. Inbound Marketing/Proposal Impact
● Email notifications about new products and products on sale
● Blogs and reviews that discuss pros and cons of the company and its
products
● Proposal: Digital marketers should be able to create a CLEAR section that
allows for the customer to have a clear recommendation page and not
become distracted on previous products that they do not have any interest in
buying anymore

7. Online Advertising/Proposal Impact
● Advertisements are provided through all social media devices
● Advertising on Websites such as Soundcloud
● Proposal: Under the buy section of a product, customers should have an
opportunity to type in what other websites that they use throughout the day so
they can also be notified on those sites when a creator of a product they have
bought from Amazon in the past has something new to provide

8. Budget
Budget
2016
Revenue:
$135.90
billion
Net
income:
2.371
billion
Digital
marketing:
$2.8
Billion
Network
TV Ads:
$72 million
Outdoor
Ads: $59
million
Newspaper and
magazine Ads:
$42 million
Cable TV:
$15
million

9. Mobile
● Amazon App
○ Front page of the ap includes “Today’s deals” and “Order History”
○ Provides all of the different shopping departments
● Amazon website via phone
○ Similar set up compared to using the internet through the computer

10. Conclusion (Facts)
● Amazon currently has separate retail websites for the United States, Italy
Spain, Netherlands, Australia, Brazil, Japan, China, India, and Mexico.
● There are currently 341,000 employees
● Stock: $898.53 a share
● ALEXA: Amazon's most popular product