Jeff Bezos opened Amazon.com in 1995 after beta testing with 300 friends, developing the site from his garage with a few employees. Within 30 days, Amazon was selling books in 45 countries and sales reached $20,000 per week after two months with no initial press promotion. By 2011, Amazon's yearly sales had jumped from $510,000 in 1995 to over $17 billion, and it became an e-commerce leader, selling CDs, videos, clothes, electronics and more through retail partnerships. As of 2018, Amazon had surpassed 100 million Prime subscribers and was valued at over $1 trillion, becoming the second company to hit that valuation record.