This document introduces Amazon Athena, a new serverless query service that allows users to run SQL queries directly on data stored in Amazon S3. With Athena, users do not need to load, index or manage any infrastructure for their data - they simply define tables and run queries. Athena supports a variety of data formats and can query large datasets for a low cost per terabyte scanned. The document provides examples of using Athena to analyze sample datasets more quickly and cost-effectively than alternatives like Amazon Redshift. It also demonstrates that converting data to columnar formats like Parquet can significantly improve query performance and reduce costs in Athena.