LinkedIn is no longer a place where your resume goes to die only to be revived if you need to land a new job. The leading online professional network boasts over 700 million users from every industry, meaning, no matter what you\'re looking to accomplish in your career, you can find a LinkedIn connection willing to help! But with dozens of social media platforms each having their own nuances of how to act, what to post and who to be, feeling comfortable using LinkedIn can be a bit overwhelming. In this session, you\'ll learn everything you need to know to use LinkedIn to connect with fellow professionals. From optimizing your profile to the settings you need to change in order to ensure your profile is being seen along with how to identify the decision makers and most importantly, how to turn those connections into genuine relationships and walk away with a refreshed and optimized LinkedIn profile. We may be living in a virtual world but using LinkedIn to create relationships will take your career to the next level.

1. A L O T T A H U S T L E
hippie...
a little
C O R P O R A T E . . .
a little
N O L O N G E R A P L A C E Y O U R
R E S U M E G O E S T O D I E
LinkedIn
©2020-PRESENT ALY BRI NE COACHI NG, ALL RI GHTS RESERVED

2. Get a Mentor
Connect with
Industry Leaders
Stay Connected with
Your Network
Find a New Job Explore New
Careers
Create an Expert
Presence
defining your objective
©2019-PRESENT ALY BRI NE COACHI NG, ALL RI GHTS RESERVED
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3. You Tell People What They Need to
Know About You
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4. what do you want
them to know
about you?
You're a Business, Harry
What are your Values? Mission?
Personal Brand?
Who's Your Audience?
Specific goals can drive how you present
yourself
©2019-PRESENT ALY BRI NE COACHI NG, ALL RI GHTS RESERVED
No Longer Strict
Okay to show your personality
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5. ©2019-PRESENT ALY BRI NE COACHI NG, ALL RI GHTS RESERVED
Permission to Tell a Different Story.
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6. ©2019-PRESENT ALY BRI NE COACHI NG, ALL RI GHTS RESERVED
hiding your activity
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7. ©2019-PRESENT ALY BRI NE COACHI NG, ALL RI GHTS RESERVED
visuals
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8. ©2019-PRESENT ALY BRI NE COACHI NG, ALL RI GHTS RESERVED
visuals: profile photo
21x more likely to
have profile viewed
with a photo
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9. ©2019-PRESENT ALY BRI NE COACHI NG, ALL RI GHTS RESERVED
visuals: banner photo
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10. ©2019-PRESENT ALY BRI NE COACHI NG, ALL RI GHTS RESERVED
www.canva.com
visuals: banner photo
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11. ©2019-PRESENT ALY BRI NE COACHI NG, ALL RI GHTS RESERVED
headline
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12. ©2019-PRESENT ALY BRI NE COACHI NG, ALL RI GHTS RESERVED
headline
Objective based
What do you want people to know about you?
Searchable
Stack with keywords
Highlight what's important
to you
Okay to show your personality
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13. ©2019-PRESENT ALY BRI NE COACHI NG, ALL RI GHTS RESERVED
about/summary
#1 section recruiters
look at
Similar to elevator pitch
First person narrative
Consider visual
Come back to objective
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14. ©2019-PRESENT ALY BRI NE COACHI NG, ALL RI GHTS RESERVED
about/summary
Writing Prompts
What's important to you?
What are you looking to do in your career?
Why are you wanting to change careers?
What's shaped you until now?
What's your motivation in life?
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15. ©2019-PRESENT ALY BRI NE COACHI NG, ALL RI GHTS RESERVED
add profile section
Objective based
What do you want people to know about you?
No magic number
Best fit for your needs
All Star Status
40x more likely to receive job opportunities
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16. A L O T T A H U S T L E
hippie...
a little
C O R P O R A T E . . .
a little
S N A G T H E S E S L I D E S
A N D A F E W E X T R A S W E D I D N ' T H A V E
T I M E T O G E T T O . . .
https://www.alybrine.com/lislides
©2020-PRESENT ALY BRI NE COACHI NG, ALL RI GHTS RESERVED

17. alumni tool
©2019-PRESENT ALY BRI NE COACHI NG, ALL RI GHTS RESERVED
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18. linkedin invite
logistics
Actually View Profile
Find a way to start a conversation
Always Add a Note
Create commonality
300 Character Limit
Keep it concise, follow up more in depth when
connected
©2019-PRESENT ALY BRI NE COACHI NG, ALL RI GHTS RESERVED
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19. HEY XX,
WE MET AT THE XX EVENT ON
TUESDAY (I CAN’T STOP THINKING
ABOUT HOW THAT DESSERT
CHANGED MY LIFE!) YOU HAD
MENTIONED YOU HAD A FRIEND
WHO WOULD BE A GREAT MENTOR
FOR SOMEONE LOOKING TO
LEARN ABOUT PROFESSIONAL
DEVELOPMENT. WOULD YOU MIND
INTRODUCING ME TO THEM?
THANKS,
ALY
HEY XX,
HOPE THIS MESSAGE FINDS YOU
WELL! I SEE YOU’RE A HUMAN
RESOURCES CONSULTANT AT
GOOGLE. I’M CONSIDERING GOING
BACK TO SCHOOL TO GET MY
MASTERS IN HR, I’D LOVE TO GET
YOUR THOUGHTS ON THE
PROGRAM YOU ATTENDED. HAS IT
BEEN HELPFUL IN YOUR CAREER?
THANKS,
ALY
linkedin invite examples
©2019-PRESENT ALY BRI NE COACHI NG, ALL RI GHTS RESERVED
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20. ©2019-PRESENT ALY BRI NE COACHI NG, ALL RI GHTS RESERVED
5-10 minutes for
final updates &
questions
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21. Aly Brine
©2019-PRESENT ALY BRI NE COACHI NG, ALL RI GHTS RESERVED
Let's Connect
/ A L Y B R I N E
W W W . A L Y B R I N E . C O M
H E L L O @ A L Y B R I N E . C O M
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