The document discusses overcoming limitations of the Western alphabet through new approaches to visual language. It suggests adopting principles from sign language developed by Stokoe, which sees language as part of a more comprehensive communication platform that is time-sensitive, interactive, and highly visual. Stokoe's approach involves shaping meaning through multiple points of view. The chefs encourage finding new ways to shape language beyond the expressive limitations of the alphabet alone.

1. JOIN THE CONVERSATION
AT THE

2. ALPHABET SCOOPALPHABET SCOOP
JOIN THE CONVERSATION
AT THE

3. ALPHABET SCOOPALPHABET SCOOP
CAFÉ OF DESIGN
JOIN THE CONVERSATION
AT THE

4. John TrimburJohn Trimbur
SOUS CHEF

5. Alphabet Worship…

6. Alphabet Worship…
is “one of the

7. Alphabet Worship…
is “one of the
MAIN OBSTACLES

8. Alphabet Worship…
is “one of the
MAIN OBSTACLES
to seeing
the MATERIALITY

9. Alphabet Worship…
is “one of the
MAIN OBSTACLES
to seeing
the MATERIALITY
the MATERIALITY
of writing” (261)

10. JESSICA HELFANDJESSICA HELFAND
HEAD CHEF

11. Visual language…

12. Visual language…
inspires designers,

13. Visual language…
inspires designers,
artists,

14. Visual language…
inspires designers,
artists,
and writers

15. Visual language…
inspires designers,
artists,
and writers
“interpret[s] spoken words

16. Visual language…
inspires designers,
artists,
and writers
“interpret[s] spoken words
through

17. Visual language…
inspires designers,
artists,
and writers
“interpret[s] spoken words
through
typographic expression” (278)

18. but

19. This DISCONNECT

20. This DISCONNECT
DISCONNECT

21. This DISCONNECT
DISCONNECT
DISCONNECT

22. This DISCONNECT
DISCONNECT
DISCONNECT
DISCONNECT

23. This DISCONNECT
has led to

24. This DISCONNECT
has led to
the “expressive

25. This DISCONNECT
has led to
the “expressive
LIMITATIONS

26. This DISCONNECT
has led to
the “expressive
LIMITATIONS
of the Western
Alphabet”

27. LIMITATIONS?

28. LIMITATIONS?
• “One cannot SPEAK a capital letter”
Loos

29. LIMITATIONS?
• “One cannot SPEAK a capital letter”
Loos
• “I prefer to SHAPE the language
as I deem appropriate.”

30. LIMITATIONS?
“One cannot SPEAK a capital letter”
Loos
“I prefer to SHAPE the language
as I deem appropriate.”
“CAPS are a necessary EVIL”
Morrison

31. So…

32. So…
How does one

33. So…
How does one
OVERCOME

34. So…
How does one
OVERCOME
these limitations?

35. So…
How does one
OVERCOME
these limitations?
?

36. The Chefs Suggest…

37. Stokoe’s “SIGN-LANGUAGE”

38. Stokoe’s “SIGN-LANGUAGE”
A new way of shaping

39. Stokoe’s “SIGN-LANGUAGE”
A new way of shaping
shaping

40. Stokoe’s “SIGN-LANGUAGE”
A new way of shaping
shaping
shaping

41. Stokoe’s “SIGN-LANGUAGE”
A new way of shaping
shaping
shaping
MEANING
based on…

42. multiple
POINTS OF VIEW

43. multiple
POINTS OF VIEW
POINTS OF VIEW

44. multiple
POINTS OF VIEW
POINTS OF VIEW
POINTS OF VIEWPOINTS OF VIEW

45. multiple
POINTS OF VIEW
POINTS OF VIEW
POINTS OF VIEWPOINTS OF VIEW
POINTS OF VIEW

46. multiple
POINTS OF VIEW
POINTS OF VIEW
POINTS OF VIEWPOINTS OF VIEW
POINTS OF VIEW
POINTS OF VIEW

47. Stokoe’s “SIGN-LANGUAGE”
Sees language as a part of

48. Stokoe’s “SIGN-LANGUAGE”
Sees language as a part of
a part of

49. Stokoe’s “SIGN-LANGUAGE”
Sees language as a part of
a part of
a part of a more
COMPREHENSIVE

50. Stokoe’s “SIGN-LANGUAGE”
Sees language as a part of
a part of
a part of a more
COMPREHENSIVE
COMMUNICATION

51. Stokoe’s “SIGN-LANGUAGE”
Sees language as a part of
a part of
a part of a more
COMPREHENSIVE
COMMUNICATION
PLATFORM
--

52. TIME-SENSITIVE

53. INTERACTIVE

54. HIGHLY
VISUAL