Hip hop emerged as a youth subculture in the Bronx in the late 1970s. It was born from funk music artists like James Brown and early hip hop pioneers like DJ Hollywood who began rhyming over popular songs. Figures like Afrika Bambaataa helped establish hip hop music and culture, influencing electronic and dance music. Distinctive hip hop fashion emerged including baseball caps worn backwards, baggy jeans, oversized jerseys, and untied sneakers often in bright colors and sporting brands or logos. Authors like Iceberg Slim and Donald Goines wrote novels depicting the hustler lifestyle during the emergence of hip hop.