The Blues originated in the post-Civil War Mississippi Delta through the fusion of African and European musical traditions. B.B. King was a hugely influential blues musician who was born in Mississippi and rose to fame in the 1940s-50s playing in the blues clubs of Memphis. The Rolling Stones were formed in London in the 1960s and helped popularize blues music internationally. Led Zeppelin also incorporated blues influences into hard rock in the late 1960s and 1970s.