1. Selected Business Article
The case for hiring someone
without experience
Nigel Grove Professor klinkowstein
http://www.bbc.com/capital/story/20140814-no-experience-no-problem

2. Nigel Grove Professor klinkowstein

3. Nigel Grove Professor klinkowstein
Not having the best CV can actually
help you

4. Nigel Grove Professor klinkowstein
Inexperience can benefit because
of potential

5. Nigel Grove Professor klinkowstein
Credentials, Start at the
bottom, Barter

6. Nigel Grove Professor klinkowstein
The bookstore in the student center, with
inexperienced student staff.
Setting / Activity for
Ethnographic Research

7. Nigel Grove Professor klinkowstein
Ethnographic Research
The first floor of the
bookstore

8. Nigel Grove Professor klinkowstein
Ethnographic Research
Worker handling
items of clothing

9. Nigel Grove Professor klinkowstein
Ethnographic Research
Worker restocks books

10. Nigel Grove Professor klinkowstein
Ethnographic Research
Workers socializing

11. Nigel Grove Professor klinkowstein
Ethnographic Research
Worker helping a student
with a package

12. Nigel Grove Professor klinkowstein
Ethnographic Research
Worker getting an item for
a customer

13. Nigel Grove Professor klinkowstein
Ethnographic Research
Student buying an item

14. Nigel Grove Professor klinkowstein
Ethnographic Research Observations
The cashier rushes to provide the customer
with exact change in order to
accommodate her

15. Nigel Grove Professor klinkowstein
Ethnographic Research Observations
The worker does not enjoy rearranging
clothes that have been misplaced by the
customer

16. Nigel Grove Professor klinkowstein
Ethnographic Research Observations
The less experienced worker is less aware
of when a customer needs help

17. Nigel Grove Professor klinkowstein
Ethnographic Research Observations
The worker attempts to make the
customer purchase easier

18. Nigel Grove Professor klinkowstein
Ethnographic Research Observations
The staff at the bookstore tend to socialize a fair
amount, most likely due to their age

19. Nigel Grove Professor klinkowstein
Ethnographic Research Findings
The worker attempts to make the customers
experience calm and quick, the work place is in
need of spatial awareness for better flow of
people

20. Nigel Grove Professor klinkowstein
Ethnographic Reading / TSA Project
IDEO attempted to create a soothing and
relaxing feel to airport experiences for the
passenger in order to reduce stress

21. Nigel Grove Professor klinkowstein
Ethnographic Reading / TSA Project
They tried to change the flow of an airport, and
the way TSA would interact with passengers

22. Nigel Grove Professor klinkowstein
Ethnographic Reading / TSA Project
The got feedback through interviews
and observations of passengers at
normal airports

23. Nigel Grove Professor klinkowstein
Ethnographic Reading / Who are
the Users
Ethnographic research allows the designer
to understand the customer at a deeper level

24. Nigel Grove Professor klinkowstein
Ethnographic Reading / Who are
the Users
Idiosyncracies and little details are
important to inspire design

25. Nigel Grove Professor klinkowstein
Ethnographic Reading / Who are
the Users
The main objective of ethnographic
research is to grasp a knowledge of the
users and their cultures

26. Nigel Grove Professor klinkowstein
Ethnographic Reading / IDEO
Many companies now use ethnographic
research because understanding consumers
is a necessity

27. Nigel Grove Professor klinkowstein
Ethnographic Reading / IDEO
The real value the comes from
ethnographic research is the interpretation
of the observation

28. Nigel Grove Professor klinkowstein
Ethnographic Reading / IDEO
The successful businesses are the ones
that align their product with the needs
and desires of their consumers