Some may wonder what an insurance broker does, if anything, other than find you 'cheap' insurance premiums. Here's what I do for a living

1. There will be some of my connections on here who still think of insurance as something you go
and buy.
The role of an insurance broker is to offer consultative advice and to evidence to you that they
understand your business and not just your industry. Whilst still being considered a sales role
(we all have targets after all) it is important that you acknowledge and take full advantage of
the professional expertise my own industry can offer and not just view our involvement as a
box ticking exercise. Whilst your premium spend may seem the obvious indicator of the broker
you choose to align with, it will always be down to the advice given and used that will
ultimately endorse your decision.
So… when a prospect client agrees to see me here’s what happens:
 I go armed with an understanding of your industry and knowledge of which insurer
markets are currently offering the widest cover and keenest terms
 I listen to you talk about your business and ask the right questions to identify areas of
exposure where either risk management or an insurance solution can help mitigate a
possible loss
 I critique your existing cover, highlighting endorsements & explaining sections of the
policy wording where there may be less onerous alternatives
 I leave with an understanding of your business, able to paint a picture to possible new
insurers putting forward your numbers, culture and current & future risk management
plans
 I understand what elicits the best response from insurers and can negotiate a compelling
offering based on subtle adjustments of risk, or, just simply, my strong market
relationships
 You receive a full report explaining my understanding of your businesses demands and
needs and why I am recommending certain portfolios or strategies
Like I said – all in a day’s work.