All Volunteers: Building Engagement Through Marketing and Communications. Our MarComm staff give helpful tips of how to use online resources to leverage engagement.
The document summarizes five independent schools that are enjoying success on social media. It outlines the key social media platforms each school uses, including Facebook, Twitter, YouTube, and their own websites. It notes that the schools post engaging, unique content that promotes their programs and connects parents, students, and followers. The schools also use social media to join conversations, relay important information, and showcase their schools in real-time.
This document provides tips for promoting campus events including determining the goal and target audience, choosing a venue and timing, using posters, the campus docket, email lists, and social media. It also recommends capturing photos at the event for future promotion and sending a thank you email to maintain long term engagement. Effective promotion requires understanding the audience and cutting through competing messages.
The document outlines various alumni programming opportunities for former exchange fellows to continue their engagement, including re-entry events, networking opportunities, community service projects, and grants. It encourages alumni to utilize available online networking platforms and resources to stay connected and collaborate on projects in their home countries.
This document outlines recommendations for strengthening Ivy Tech's alumni association. It proposes standardizing core services across campuses while expanding best practices from local alumni groups. Establishing a robust alumni database and separating the alumni brand from development are emphasized. Metrics like alumni engagement, donations, and satisfaction will measure effectiveness. With investment in relationships and services, a sustainable funding model through increased alumni financial support can be achieved.
This document discusses Teachers Without Borders (TWB), a global nonprofit organization for teachers with over 30,000 members in 183 countries. It highlights that TWB has provided emergency education resources for recent earthquakes, created a certificate of teaching mastery and online courses, and developed tools like a global social network and open educational resources to support teachers worldwide.
ISTE is an international nonprofit organization serving educators committed to technology integration. It provides resources like webinars, lesson plans, and professional learning networks. Membership costs range from $125-325 annually and provides access to two journals and an annual conference. ISTE offers peer networking, expert-created resources, and focuses on empowering learners with technology. As my school is already a member, ISTE would be a recommended professional organization.
College-bound students now access information differently due to internet tools. Previously, students relied on counselors, local information, publications, and campus visits for guidance. Now, internet search tools allow students to find university information online through websites and social media rather than books, and virtual tours replace physical campus visits. While internet tools have expanded access to information, some data may be less reliable than traditional sources of guidance from counselors, family, and in-person experiences.
Portfolios, Blogs, and Websites: Using the VIUBlog Platform for Student Assig...Michael Paskevicius
Do you want students to share their learning more visibly with their peers?
Are you interested in creating assignments that allow students to collaborate, remix multimedia, and develop literacies for contributing to the open web?
The VIUBlogs service can be used by faculty and students to communicate with peers and/or the community, write collectively, build a portfolio, or engage in reflective writing. An increasing number of faculty are developing learning designs which integrate VIUBlogs as part of student learning activities.
In this session, we will showcase some of the possible ways which you might integrate VIUBlogs into your teaching practice and consider how doing so may make student learning more visible, collaborative, and authentic.
The document summarizes five independent schools that are enjoying success on social media. It outlines the key social media platforms each school uses, including Facebook, Twitter, YouTube, and their own websites. It notes that the schools post engaging, unique content that promotes their programs and connects parents, students, and followers. The schools also use social media to join conversations, relay important information, and showcase their schools in real-time.
This document provides tips for promoting campus events including determining the goal and target audience, choosing a venue and timing, using posters, the campus docket, email lists, and social media. It also recommends capturing photos at the event for future promotion and sending a thank you email to maintain long term engagement. Effective promotion requires understanding the audience and cutting through competing messages.
The document outlines various alumni programming opportunities for former exchange fellows to continue their engagement, including re-entry events, networking opportunities, community service projects, and grants. It encourages alumni to utilize available online networking platforms and resources to stay connected and collaborate on projects in their home countries.
This document outlines recommendations for strengthening Ivy Tech's alumni association. It proposes standardizing core services across campuses while expanding best practices from local alumni groups. Establishing a robust alumni database and separating the alumni brand from development are emphasized. Metrics like alumni engagement, donations, and satisfaction will measure effectiveness. With investment in relationships and services, a sustainable funding model through increased alumni financial support can be achieved.
This document discusses Teachers Without Borders (TWB), a global nonprofit organization for teachers with over 30,000 members in 183 countries. It highlights that TWB has provided emergency education resources for recent earthquakes, created a certificate of teaching mastery and online courses, and developed tools like a global social network and open educational resources to support teachers worldwide.
ISTE is an international nonprofit organization serving educators committed to technology integration. It provides resources like webinars, lesson plans, and professional learning networks. Membership costs range from $125-325 annually and provides access to two journals and an annual conference. ISTE offers peer networking, expert-created resources, and focuses on empowering learners with technology. As my school is already a member, ISTE would be a recommended professional organization.
College-bound students now access information differently due to internet tools. Previously, students relied on counselors, local information, publications, and campus visits for guidance. Now, internet search tools allow students to find university information online through websites and social media rather than books, and virtual tours replace physical campus visits. While internet tools have expanded access to information, some data may be less reliable than traditional sources of guidance from counselors, family, and in-person experiences.
Portfolios, Blogs, and Websites: Using the VIUBlog Platform for Student Assig...Michael Paskevicius
Do you want students to share their learning more visibly with their peers?
Are you interested in creating assignments that allow students to collaborate, remix multimedia, and develop literacies for contributing to the open web?
The VIUBlogs service can be used by faculty and students to communicate with peers and/or the community, write collectively, build a portfolio, or engage in reflective writing. An increasing number of faculty are developing learning designs which integrate VIUBlogs as part of student learning activities.
In this session, we will showcase some of the possible ways which you might integrate VIUBlogs into your teaching practice and consider how doing so may make student learning more visible, collaborative, and authentic.
To improve students’ speech skills.
To get speech students “jazzed up” about creative & thoughtful freedom of expression.
To give speech students a platform beyond classroom walls to perform & to address issues of importance to them.
To provide an active learning opportunity for public relations & advertising students.
To promote Bluefield College to the local community.
Old School Goes New School, One College's Experience Developing a Multi-Dimensional, Collaborative Plan to get the Biggest Bang Out of its Communication Efforts
This keynote was used to guide discussion during the Birds of a Feather discussion held at PETE&C 2010 in Hershey, PA. The topic was Showcasing Media Projects.
The Role of Outreach in Academic Libraries 2009Heidi Card
This document discusses the role of outreach in academic libraries. It emphasizes the importance of ensuring the library is visible on campus and connecting with all members of the campus community, including students, faculty, staff and external groups. It provides examples of outreach activities libraries can undertake such as information literacy sessions, embedded librarians, social media presence and partnering with other campus departments. The goal of outreach is to establish the library as a central and vital part of the learning community.
Studying abroad is not just a journey of distance and geography, but of culture and self-transformation. Discover yourself through new and challenging experiences. Find the U you’ve been looking for.
YFU is a non-profit international educational organization with partners in more than 60 different countries, Youth For Understanding is one of the world’s oldest, largest and most respected intercultural exchange programs. More than 250,000 students and their host families have benefited from the support and expertise of YFU. The YFU global network is united by the belief that full cultural immersion is the most effective means to gain the skills needed to thrive in an increasingly multicultural, interconnected and competitive global society.
Randy Malta will present on providing individualized student assessment feedback using audio and video technology. St. Louis Community College is one of the largest community college systems in Missouri, serving over 21,000 students across four campuses. The presentation will demonstrate how easy and effective it is to provide timely feedback to students using free screen recording software to create audio and video annotations directly on student assignments.
Education usa presentation at nafsa region iii fall 2011Marty Bennett
The document provides information for U.S. higher education institutions to work with EducationUSA to achieve success in international student recruitment. It outlines EducationUSA's goals of promoting U.S. education abroad and assisting schools. It then describes the various services EducationUSA provides to help schools with recruitment and retention, including their website, virtual presentations, conferences, and on-the-ground advising centers in over 170 countries. The document concludes by listing next steps and contact information for institutions to engage further with EducationUSA.
Social Media for Learning (SM4L) framework v1 - world cafeAndrew Middleton
This is draft 1 of the Social Media for Learning Framework. Sue Beckingham and I used this as the basis for a World Cafe style workshop to encourage people to map ideas and practice to the framework.
The ideas generated in the session and during the day will be added soon.
This document discusses options for College of Southern Maryland faculty to create web pages and share academic materials online. It provides examples of current faculty web pages on the CSM system and recommends using the school's content management system, Blackboard, or exploring Web 2.0 tools like blogs, wikis, slidesharing, and ePortfolios to share lectures, syllabi, publications and other professional information. Specific free and paid ePortfolio platforms are also mentioned that faculty could use to create an online collection of their work.
Learning in the open: Networked student identities Bonnie Stewart
As students in conventional academic settings extend their learning into participatory, performative networked environments, what benefits and conflicts do they encounter?
Creating Community: An Exhibition ExperienceTod Baker
The document discusses using technology tools like YouTube, Flickr, and social media platforms to enable student-centered, collaborative, and inquiry-based learning. It focuses on a Grade 5 exhibition at the Tianjin International School where students connected, created, and collaborated to explore the topic of energy resources. Teachers facilitated and guided students, while various online tools and social networks encouraged cooperation and information sharing to build community and communication.
El documento describe cuatro actividades educativas para niños preescolares que involucran el uso de los sentidos, la creatividad, la medición y la lógica. Las actividades incluyen agrupar figuras similares, adivinar figuras táctiles, apilar cajas ordenadamente y construir objetos con cajas. También presenta tres puntos relacionados con la enseñanza de la medición a niños pequeños usando materiales como lápices y listones, explicando términos de manera comprensible y midiendo objetos con precisión usando instrument
This document is a Haiku Deck presentation that contains photos credited to various photographers. It encourages the viewer to be inspired by the photos and create their own Haiku Deck presentation on SlideShare. In less than 20 photos, it showcases images from different photographers and prompts the reader to make their own photo-based presentation.
Este documento presenta el Plan Nacional para el Buen Vivir 2013-2017 del Ecuador. Incluye una introducción donde se explica que el plan se basa en el programa de gobierno elegido por el pueblo ecuatoriano en 2013 y servirá como guía para los próximos cuatro años. También presenta los objetivos nacionales y las estrategias para alcanzar el Buen Vivir, que busca la felicidad y armonía manteniendo la diversidad cultural y ambiental, en lugar de enfocarse sólo en el crecimiento económico. Finalmente, contiene de
Este documento describe el uso de herramientas digitales como Skitch y Google para resumir y organizar información. La autora utilizó Skitch para seleccionar y subrayar la información clave de una imagen encontrada en Google. Esto le permitió capturar los elementos más importantes y crear un nuevo archivo reorganizado.
El documento habla sobre los cambios positivos que la persona decidió hacer a partir de mañana en su vida. Decidió dejar de mirar atrás a los errores del pasado y enfocarse en aprender de ellos. También decidió dejar de tratar de cambiar a otros y aceptarlos como son, ser responsable de su propia felicidad, vivir sin miedos y apreciar cada día.
This is a YouTube video from the channel AdurasMarcelo monteiro. The video is part of a playlist and has a URL linking to it on YouTube. The summary does not provide any information about the content or topic of the video.
To improve students’ speech skills.
To get speech students “jazzed up” about creative & thoughtful freedom of expression.
To give speech students a platform beyond classroom walls to perform & to address issues of importance to them.
To provide an active learning opportunity for public relations & advertising students.
To promote Bluefield College to the local community.
Old School Goes New School, One College's Experience Developing a Multi-Dimensional, Collaborative Plan to get the Biggest Bang Out of its Communication Efforts
This keynote was used to guide discussion during the Birds of a Feather discussion held at PETE&C 2010 in Hershey, PA. The topic was Showcasing Media Projects.
The Role of Outreach in Academic Libraries 2009Heidi Card
This document discusses the role of outreach in academic libraries. It emphasizes the importance of ensuring the library is visible on campus and connecting with all members of the campus community, including students, faculty, staff and external groups. It provides examples of outreach activities libraries can undertake such as information literacy sessions, embedded librarians, social media presence and partnering with other campus departments. The goal of outreach is to establish the library as a central and vital part of the learning community.
Studying abroad is not just a journey of distance and geography, but of culture and self-transformation. Discover yourself through new and challenging experiences. Find the U you’ve been looking for.
YFU is a non-profit international educational organization with partners in more than 60 different countries, Youth For Understanding is one of the world’s oldest, largest and most respected intercultural exchange programs. More than 250,000 students and their host families have benefited from the support and expertise of YFU. The YFU global network is united by the belief that full cultural immersion is the most effective means to gain the skills needed to thrive in an increasingly multicultural, interconnected and competitive global society.
Randy Malta will present on providing individualized student assessment feedback using audio and video technology. St. Louis Community College is one of the largest community college systems in Missouri, serving over 21,000 students across four campuses. The presentation will demonstrate how easy and effective it is to provide timely feedback to students using free screen recording software to create audio and video annotations directly on student assignments.
Education usa presentation at nafsa region iii fall 2011Marty Bennett
The document provides information for U.S. higher education institutions to work with EducationUSA to achieve success in international student recruitment. It outlines EducationUSA's goals of promoting U.S. education abroad and assisting schools. It then describes the various services EducationUSA provides to help schools with recruitment and retention, including their website, virtual presentations, conferences, and on-the-ground advising centers in over 170 countries. The document concludes by listing next steps and contact information for institutions to engage further with EducationUSA.
Social Media for Learning (SM4L) framework v1 - world cafeAndrew Middleton
This is draft 1 of the Social Media for Learning Framework. Sue Beckingham and I used this as the basis for a World Cafe style workshop to encourage people to map ideas and practice to the framework.
The ideas generated in the session and during the day will be added soon.
This document discusses options for College of Southern Maryland faculty to create web pages and share academic materials online. It provides examples of current faculty web pages on the CSM system and recommends using the school's content management system, Blackboard, or exploring Web 2.0 tools like blogs, wikis, slidesharing, and ePortfolios to share lectures, syllabi, publications and other professional information. Specific free and paid ePortfolio platforms are also mentioned that faculty could use to create an online collection of their work.
Learning in the open: Networked student identities Bonnie Stewart
As students in conventional academic settings extend their learning into participatory, performative networked environments, what benefits and conflicts do they encounter?
Creating Community: An Exhibition ExperienceTod Baker
The document discusses using technology tools like YouTube, Flickr, and social media platforms to enable student-centered, collaborative, and inquiry-based learning. It focuses on a Grade 5 exhibition at the Tianjin International School where students connected, created, and collaborated to explore the topic of energy resources. Teachers facilitated and guided students, while various online tools and social networks encouraged cooperation and information sharing to build community and communication.
El documento describe cuatro actividades educativas para niños preescolares que involucran el uso de los sentidos, la creatividad, la medición y la lógica. Las actividades incluyen agrupar figuras similares, adivinar figuras táctiles, apilar cajas ordenadamente y construir objetos con cajas. También presenta tres puntos relacionados con la enseñanza de la medición a niños pequeños usando materiales como lápices y listones, explicando términos de manera comprensible y midiendo objetos con precisión usando instrument
This document is a Haiku Deck presentation that contains photos credited to various photographers. It encourages the viewer to be inspired by the photos and create their own Haiku Deck presentation on SlideShare. In less than 20 photos, it showcases images from different photographers and prompts the reader to make their own photo-based presentation.
Este documento presenta el Plan Nacional para el Buen Vivir 2013-2017 del Ecuador. Incluye una introducción donde se explica que el plan se basa en el programa de gobierno elegido por el pueblo ecuatoriano en 2013 y servirá como guía para los próximos cuatro años. También presenta los objetivos nacionales y las estrategias para alcanzar el Buen Vivir, que busca la felicidad y armonía manteniendo la diversidad cultural y ambiental, en lugar de enfocarse sólo en el crecimiento económico. Finalmente, contiene de
Este documento describe el uso de herramientas digitales como Skitch y Google para resumir y organizar información. La autora utilizó Skitch para seleccionar y subrayar la información clave de una imagen encontrada en Google. Esto le permitió capturar los elementos más importantes y crear un nuevo archivo reorganizado.
El documento habla sobre los cambios positivos que la persona decidió hacer a partir de mañana en su vida. Decidió dejar de mirar atrás a los errores del pasado y enfocarse en aprender de ellos. También decidió dejar de tratar de cambiar a otros y aceptarlos como son, ser responsable de su propia felicidad, vivir sin miedos y apreciar cada día.
This is a YouTube video from the channel AdurasMarcelo monteiro. The video is part of a playlist and has a URL linking to it on YouTube. The summary does not provide any information about the content or topic of the video.
This study examined how children with Autism Spectrum Disorder engaged with a humanoid robot (Milo) compared to a human therapist. 9 children with ASD between ages 5-14, who were either minimally verbal or fluent, participated. The children's engagement was measured in two conditions: student-led, where the child instructed Milo, and robot-led, where Milo instructed the child. Results found that fluent children engaged more with Milo, especially in the robot-led condition. Both groups engaged little with the therapist. The researchers concluded that robots like Milo could facilitate social engagement and learning for children with ASD. Future research will focus on using robots to help children with ASD understand social situations
Los motores de búsqueda son software que rastrean la web para localizar páginas relacionadas con palabras clave ingresadas por el usuario. Usan "arañas" para indexar automáticamente la información y clasificar los resultados. Google y Yahoo son los buscadores más populares actualmente. Los motores de búsqueda se han convertido en una herramienta esencial para encontrar información en Internet.
En 3 oraciones o menos:
El relato describe un viaje por la sierra peruana en el que el narrador conoce a un indígena que es maltratado por un capitán. El indígena guía al narrador de forma segura y servicial a través de los peligros del camino. Al final se revela que el capitán cayó al abismo, posiblemente empujado por los cóndores, y el indígena insinúa haber tenido algo que ver en ello para vengar los malos tratos recibidos.
El documento describe las competencias básicas y profesionales, señalando que las competencias básicas incluyen habilidades, destrezas y conocimientos que todo estudiante debe alcanzar, como la comunicación, matemáticas, interacción social, cultura y procesamiento de información. Explica que las competencias profesionales son las habilidades necesarias para cumplir con los requisitos de un puesto de trabajo e involucran competencias básicas, técnicas y transversales.
Rising Thunder ’13 is a newsletter produced by the 5th Mobile Public Affairs Detachment covering the three weeks of combined training between Soldiers from Joint Base Lewis-McChord and members of the Japanese Ground Self Defense Force. The exercise, now in its 20th year, allows both nations to learn from each other and highlights I Corps focus on the Pacific. The newsletter features articles from public affairs Soldiers of the 5th MPAD, 17th PAD and 7th Infantry Division.
Este documento resume los principales conceptos relacionados con la calificación de invalidez en Colombia de acuerdo con la legislación. Explica los procesos para determinar el origen de una enfermedad o lesión, la pérdida de capacidad laboral, y los tipos de incapacidad. También define términos como deficiencia, discapacidad y minusvalía, los cuales son criterios clave para realizar la calificación integral.
Mind mapping is a creative and logical note-taking method that visually maps out ideas radiating from a central concept using images, words, lines and colors. It converts lists into memorable diagrams, allowing teachers to easily manipulate and present information while helping students understand, communicate and actively learn through note-taking that promotes thinking skills.
This document presents a seminar on spintronics. Spintronics is an emerging technology that uses the intrinsic spin of electrons in addition to their charge. It was motivated by limitations of Moore's law and offers higher speeds and lower power consumption than conventional electronics. The document describes key concepts such as giant magnetoresistance and spin valves. It provides examples of spintronic applications including hard drives, magnetic RAM, and spin transistors. Advantages of spintronics include low power use, less heat dissipation, and non-volatile memory. The future of spintronics includes higher capacity hard drives and further research integration into microelectronics.
Apolo era el dios griego de la medicina, la profecía, la música, la poesía, el sol y las artes. Se enamoró de la ninfa Dafne pero ella lo rechazó y fue transformada en un laurel para escapar de él. Apolo también compitió contra el sátiro Marsias en música y lo desolló vivo cuando Marsias perdió. Apolo estableció el Oráculo de Delfos donde la Pitia transmitía las profecías de Apolo.
This document provides the rules and questions for a quiz competition between two quiz masters, Ankan Bansal and Prakhar Gupta. It consists of 20 multiple choice questions worth 24 total points. The top 6 teams will qualify for the finals, and starred questions act as tie-breakers. The questions cover a range of topics including art history, literature, history, and current events.
Este documento presenta un proyecto titulado "Por un entorno libre de drogas" desarrollado por estudiantes de una maestría en educación. El proyecto busca educar a adolescentes sobre los efectos dañinos de las drogas para disminuir su consumo y la deserción escolar. Se analizan las fortalezas, oportunidades, debilidades y amenazas de una escuela secundaria con respecto al problema de la drogadicción, así como los objetivos y justificación del proyecto.
This document provides information and guidelines for planning a class reunion at Mount Holyoke College. It discusses the timeline for planning starting 18 months in advance, available time slots for class programming, what to include in planning like events and meals, and policies around liquor laws, crowd control, and space usage. The document also addresses frequently asked questions about dorm assignments, dining rooms, registration numbers, and the nominating committee timeline. Resources like the Reunion Planning Handbook and Alumnae Association staff are available to assist reunion planners.
Reunion Planning Workshop: Alumnae Association Resources. The Alumnae Association staff highlight some important resources that all planners should familiarize themselves with.
The document provides guidance for class boards to create 5-year plans. It explains that a 5-year plan establishes goals and outlines tasks to achieve them over a multi-year period with the help of classmates, committees, and staff. Sample plans, resources like handbooks and websites, and a checklist are included to help class boards develop realistic and executable plans that engage classmates throughout their term.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
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During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
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The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
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8. • Marketing and communications: print, electronic,
website, video, social media
• Volunteer boards and committees
• Reunion, classes, clubs, and special interest groups
• Events worldwide and on campus
8
What is the purpose of this presentation?High-level, strategic view of how the Association engages alumnae. Drill down to strategy for alumnae marketing & communications. Move to your class as a target audience and the actions you want your classmates to take.(E.g. classmates to attend reunion, local alumnae to attend club event, etc.)End with tactical suggestions and ways that Association can help you get your messages out.Association marcomm supports all three engagement areasWe bring alumnae together virtually and in person and use different communications channels (print, email, website, social media) depending on objectiveAssoc. communications strategy is to send the right message (relevant) to the right alumna (target) at the right time (channel)
Who is the alumnae audience?MHC alumnae body ~36,000 strong and spans generations (stats are based on 32,500 active alums)Different communication channels work for different segments of audienceTwo largest groups are between ages of 31 and 50 and 51 and 70Generational view of alumnae is helpful in thinking about class-based communicationsDo you know where your classmates are?
How does generation affect social media usage?Edudemicinfographic shows us % of social media users by generationBoomers defined as 1946-1964, Gen X mid 1960s-mid 1980s, Gen Y 1980-late 1990s, Millenial early 2000s and beyondCan’t always make assumptions—see that for those Boomers who use social media, the same percentage visit sites daily as younger generations
How does generation affect technology usage?Shows trends in mobile usageIncreasingly, we’re getting rid of land lines and sleeping with cell phones next to our beds insteadNote that the same percentage of Boomers and Millenials use cell phones to txt
Where is the alumnae audience located?Alums also span geographyThis view helpful when thinking about regional-based marcommVirtual engagement also helps bring together far-flung communities
How does geography affect technology usage?28224 alums in North America1179 alums in Europe835 alums in Asia
Now that we know who they are and where they are, how do we engage different alumnae?Marcomm channels: Meet them where they are Print Alumnae Quarterly magazine: mails to ~33,000 addresses (~2,500 are intnl)Broadcast email (on behalf of Association, classes, and clubs): ~24,000 or about 66% (high compared to other institutions)Monthly Laurel Chainenewsletter: sends to ~24,000Print class letters: less than half of classes still send them, mostly 60s classes and olderAssociation website: ~150,000 visitors annuallySocial media: Facebook (7400), Twitter (1500), LinkedIn (5700), Instagram (300)Events: reunions and mini-reunions, clubs, symposia, student events
Virtual engagement is easier than ever before—but also changes all of the time.Social media: Facebook (7400), Twitter (1500), LinkedIn (5700), Instagram (300)Social media is a great place for classes and clubs to share content, more on how later
A few interesting trends:8% average gap between the proportion of men and women who use social media74% of online women use social networking sites67% of internet users use Facebook and it’s especially appealing to adult women, ages 18-2916% of internet users use Twitter and it’s especially appealing to adults, ages 18-29, African-Americans, and urban residents
So, how do we apply this information to the work that you do? Look at Reunion 2013 marcomm as case study.Repeat marcomm strategy: importance of integrationMeet your classmates where they are. How many email addresses do you have? How many visitors to your website? How many classmates are active in your social media channels?Repeat the same message multiple times in different places and at different times. Old marketing adage is that we need to hear a message 7 times before we will take action.Repackage content whenever possible. Let the Association help!
Some great examples:Websites from 1968 and 1983—great for long-form contentPost photos and long-form articles, link from Social Media to your website or to Association website1983’s article “What happens at reunion….doesn’t stay at reunion!” offered highlights and thank-yous, and links to video from the College1968’s website includes a link to Reunion Survey results for the class: where people are personally and professionallySay the same thing in different places
More examples. Taylor to give tutorial on best practices tomorrow.Sample FB posts from 1988 and 2003Encourage you to take a look at the 1988 feed in particular—great example of how to engage classmates in conversation in reunion and not1988 post here about a favorite magical moment at reunion elicited 33 comments; group structure allows you to share files and photos and event invites2003 shared Alumnae Association photo album; page structure for this class also works—see poll about how classmates would like to stay up-to-dateIf you have great photos on Twitter, put them on your websiteIf you have poll results to share, put them in your free print mailingIf you need content at any time, grab it from Association sources
Don’t hesitate to contact us. Let us know what you find most helpful. Repackage our content in ways that work for you!Visit alumnae.mtholyoke.edu “Connect to Classes” to see what others are doingVisit “Communications” section of alumnae.mtholyoke.edu/volunteers for moreWhat if I’m not in reunion?Share Association SM content, link to Quarterly articles onlineCollect photos from mini-reunions and other eventsRemind classmates to keep email address up-to-dateMine class notes for job promotions, opps to congratulateSend a birthday e-card