Surviving this competitive world of digital marketing has never been easy. As the time passes by, e-business owners are doing everything and anything to retain or to reach the top positions of different search engines, while building user-friendly web platforms to up stand their web businesses. At Alina International, we help business owners to reach their dream search engine standings and offer them optimal quality digital and web services to extend their business reach beyond imagination. For More Details Download our Proposal.

1. SEO Proposal for
DD-MM-YYYY
http://www.alinainternational.com/

2. Proposal for Search Engine Optimization
SEO Proposal for
www.alinainternational.com

3. EXECUTIVE SUMMARY
 The proposal is for the Search Engine Optimization. The objective is to enhance the brand image
of the company online and generate traffic on the website.
 The document is based on the information obtained from the requirements provided by the
client.
 The objective would be to improve the search engine rankings of the website for relevant
keywords and beat the competition using Internet as one of the effective medium.
 The Optimization will be done in a strategic step by step SEO management process.
 The complete process has been worked out for approximately 6 months to achieve the target.
 The estimated cost of the complete project is presented in The Cost Estimates.
 The SEO will be done by a professional team of dedicated & experienced staff. Our
Team has handled many brands for SEO, PPC Management and Internet Marketing.
SEO Proposal for
www.alinainternational.com

4. What is a Search Engine?
 Definition: An internet-based tool that searches an index of documents
for a particular term, phrase or text specified by the user. Commonly
used to refer to large web-based search engines that search through
billions of pages on the internet.
 Different than a Directory
 Common Characteristics:
 Spider, Indexer, Database, Algorithm
 Find matching documents and display them according to
relevance
 Frequent updates to documents searched and ranking algorithm
 Strive to produce “better”, more relevant results than competitors
SEO Proposal for
www.alinainternational.com

5. How Do Search Engines Work?
I. Spider “crawls” the web to find new documents (web pages, other documents) typically
by following hyperlinks from websites already in their database
II. Search engines indexes the content (text, code) in these documents by adding it to
their databases and then periodically updates this content
III. Search engines search their own databases when a user enters in a search to find
related documents (not searching web pages in real-time)
IV. Search engines rank the resulting documents using an algorithm (mathematical
formula) by assigning various weights and ranking factors
SEO Proposal for
www.alinainternational.com

6. Why is Search Engine Marketing important?
 85% of all traffic on the internet is referred to by search engines
 90% of all users don’t look past the first 30 results (most only view top 10)
 Search engine traffic is low and websites aren’t indexed because they are generally poorly
optimized
 Cost-effective advertising
 Clear and measurable ROI
 Operates under this assumption:
More (relevant) traffic + Good Conversions Rate = More Sales/Leads
SEO Proposal for
www.alinainternational.com

7. Optimization Techniques
• Research keywords related to your business
• Identify competitors, utilize benchmarking techniques and identify level of competition
• Utilize descriptive title tags for each page
• Ensure that your text is HTML-text and not image text
• Use text links when ever possible
• Use appropriate keywords in your content and internal hyperlinks (don’t overdo!)
• Obtain inbound links from related websites
• Monitor your search engine rankings and more importantly your website traffic statistics and
sales/leads produced
• Educate yourself about search engine marketing
SEO Proposal for
www.alinainternational.com

8. SEO Proposal for
www.alinainternational.com
ABOUT US
We are one of the Top Growing search engine optimization and website marketing
company of India based in Bhubaneswar.
Our Aim is to ensure that your website will continue to increase in its
rankings, attract more visitors and make more sales through our website
optimization, search engine marketing and promotion services. Our main areas of
Services are keyword Research and analysis, meta tags optimization, website
optimization, web promotion, link popularity building, PPC campaigns, CPC
Management, Directory submission, Link Exchange, SEM, Conversion Tracking
and Analysis, SEO Reporting etc. We also provide web-related services to
businesses that desire professional quality results.

9. SEO Proposal for
www.alinainternational.com
WE offers prompt, efficient Internet
marketing services which include:
Organic Search Engine Optimization (SEO).
Social Media Optimization (SMO)
Pay Per Click Management Services
Content Writing Services
Affiliate Program Management Services
Search Engine Friendly Designing Services
Search Engine Friendly Development Services and much more….

10. SEO Proposal for
www.alinainternational.com
We have various plans for SEO starting from basic
search submissions to assured ranking. We have made
them according to your plan and budget, here are some
of the plans you can opt for.
PLAN PROPOSED

11. SEO ACTIVITIES Beginner Business Executive
6 Months Engagement
Price in USD $ 199 / 1 Month $ 499 / 1 Month $ 999 / 1 Month
Review and Analysis
Number of keywords 10 15 20
Initial Rank Report YES YES YES
Keyword Research & Finalization YES YES YES
Competitive Analysis YES YES YES
On Page Optimization
Header Tags Optimization including titles, meta descriptions &
meta keywords
YES YES YES
Robots.txt Optimization YES YES YES
W3c Validation YES YES YES
HTML Code Cleanup & Optimization YES YES YES
Google Analytics Setup & Integration YES YES YES
Image & Hyperlink Optimization (Alt tags, Anchor Text and Titles) NO NO YES
Google Webmaster Tools Account Setup & Monitoring YES YES YES
Off Page Optimization
Search Engine Submission NO YES YES
Directory Submission YES YES YES
Social Bookmarking YES YES YES
Blog Creation & Updating YES YES YES

12. SEO ACTIVITIES Beginner Business Executive
6 Months Engagement
Price in USD $ 199 / 1 Month $ 499 / 1 Month $ 999 / 1 Month
Off Page Optimization
Article Posting and Promotion NO YES YES
Image Sharing YES YES YES
Business Listing YES YES YES
Profile Creation NO YES YES
Off Page Optimization
Press Release Submission NO NO YES
Classified Submission YES YES YES
Video Submission NO YES YES
Forum Discussion NO NO YES
Blog Marketing YES YES YES
Document Submission YES YES YES
Link Baiting YES YES YES
Off Page Optimization
Social Networking YES YES YES
Facebook Business Page Creation YES YES YES
Linkedin Page Creation and Promotion YES YES YES
Google Business Page Creation YES YES YES

13. Answer Questions NO NO YES
RSS Feeds NO NO YES
Manual Link Requests to Related Sites (link
exchange)
NO YES YES
XML Sitemaps
Google Sitemap Creation & Submission NO NO YES
Bing Sitemap Creation & Submission NO NO YES
Monthly SEO Reporting
Analytics (Statistics) YES YES YES
Search Engine Ranking Reports YES YES YES
Monthly SEO Report YES YES YES
Website Visitors Report YES YES YES
Article / Blog Submission Report YES YES YES

14. For further clarification and more information about this report please contact us:
SEO Proposal for
www.alinainternational.com
ALINA INTERNATIONAL
United States, Rockville, Maryland
E-mail Us: bdm@alinainternational.com
Call us: +1-240-448-1260
Skype ID: Alina.International
Alina International India Office
Plot No-746, Sahid Nagar, Near Maharishi College,
Bhubaneswar, Odisha
India,Pin-751007
E-mail Us: bdm@alinainternational.com
Call us: +91-9090490134

15. We hope you appreciate the facts presented with this report.
Thank you!!!
SEO Proposal for
www.alinainternational.com