Alicia Dai, Director of Strategic Planning & Analysis, Ask.fm - Unlocking Growth
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Presentation at the leading technology startup conference in the Baltics "Silicon Valley Comes to the Baltics 2015" on November 7, 2015 in Riga, Latvia (www.sv2b.com) given by Alicia Dai.
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3. Attribution measurement – From discovery to conversion, we will discuss the rise of the consumer buying a product online after learning about it on social media, and how to make sure you are accurately capturing attribution.Whuffie Workshop at Best Buy
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This document provides information and tips about getting started with mobile marketing. It discusses the importance of mobile, how mobile usage has grown, and statistics about consumer mobile behaviors. It then offers guidance on developing a responsive website, optimizing for local searches, using email and SMS marketing, and capturing and targeting customers across devices. The key takeaway is that businesses need to meet customers on mobile to have a seamless multi-channel experience.
Online Banking 2.0 webinar, October 28, 2010 by Brett King
The document discusses 3 phases of customer behavior disruption driven by technology:
1. The internet gives customers control and choice, increasing online retail deposits and social media influencing brand trust.
2. Mobility gives customers access anywhere and anytime, yet most banks have slow mobile app involvement and lack dedicated mobile and social media leadership.
3. Mobile payments will make transactions ubiquitous and cashless, but most banks are still focused on checks and plastic instead of mobile opportunities like applications and customer experience design.
Brand Box 3 - Know Your Consumers - The Marketer's Ultimate Toolkit
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 3 - Know your consumers 2. Actions from insights 3. Know your consumers 4. Apple - Think different 5. Insights 6. Insight vs. Information 7. Insight gleaned 8. Why are insights important 9. The Pareto principle 10. Finding the outstanding results 11. The Standford prison system experiment 12. The Standford prison system experiment cont... 13. RTA "Pinky" Campaign 14. RTA "Pinky" Campaign cont... 15. Consumer Segmentation: Useful tools 16. Maslow's heirarchy of needs 17. 7 Levels of organisational consciousness 18. Cone of learning 19. Why target a consumer segment 20. Targeting and spillage 21. Key benefits of market segmentation 22. Market segmentation 23. Loyalty segmentation 24. Loyalty and relationship index 25. Generations through the ages 26. Baby boomers 27. Generation X 28. Generation Y 29. Generation Net 30. Generation C 31. Consumer 2.0 32. Customisation 33. The long tail 34. Segmentation methods 35. Who are we creating value for? 36. Segmentation: How is it done? 37. Segment examples 38. Adoption of innovation model 39. Common segmentation methodologies & models 40. Mosaic segmentation 41. geoTribes 42. Nielsen: Panorama 43. Roy Morgan segments: ASTEROID 44. Customer conversion 45. Marketing funnel 46. Purchase path 47. Conversion strategy 48. Case study: Joe Girard 49. Joe Girard cont... 50. Research: Angles and Issues 51. Bill Bernbach 52. Henry Ford 53. trendwatching.com 54. Roles of research 55. Research and ethnography 56. Different segmentation for different purposes 57. Decision making 58. Research strategies 59. Research can confuse you! 60. Case study: Coca-Cola 61. The tipping point 62. The tipping point cont... 63. The tipping point cont... 64. Pricing 65. Pricing strategies 66. Progression of commoditisation 67. Elements of pricing 68. Pricing elements 69. Pricing elements cont... 70. The strategy and tactics of pricing 71. Reference price 72. Reference price cont.. 73. Adapting to a changing environment 74. Price metrics 75. Marketing success through differentiation 76. Pricing mechanisms 77. Insight and segmentation tools 78. The "Big Questions" for stimulation 79. 24 Secondary questions 80. The top 4 81. Interrogate your consumer 82. Customer profile page 83. Benefits vs. problems 84. Benefits vs. problems cont... 85. Picture profiles 86. Pen portraits of target markets 87. Mind snapshot 88. Insight windows 89. Insight links 90. Customer journey audit 91. Experience engineering 92. Value your existing customers
Social media what's all the chat about ? by jez jowett 2009
a document that i found when i was digging through my old files.
this was a presentation i did to set the scene for social media, almost 4 years ago when people were just starting to ask what it was. Suprisingly little has actually changed. except of course of the explosion of specific tools and networks - such as facebook and twitter. otherwise, the principles have stayed identical.
Online Storytelling - Are you doing all the right "ings"?
Online Storytelling presentation given at Nonprofit Storytellers Conference in Chicago, November 2016 by Michelle Brinson.
Digital Parents - Burntwood
The document discusses how young people use the internet and provides recommendations for parents. It covers topics like social networks, user generated content, music/video/gaming, and personal communications. It also discusses tools that can help parents monitor their children's internet usage, such as filtering/blocking software and privacy settings. Finally, it recommends that parents communicate with their children, take an interest in their online activities, and continue to educate themselves about technology use.
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Brand Box 3 - Know Your Consumers - The Marketer's Ultimate Toolkit
Social media what's all the chat about ? by jez jowett 2009
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Online Storytelling - Are you doing all the right "ings"?
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Recap of the global technology, policy, startup and lifestyle festival the Digital Freedom Festival (www.digitalfreedomfestival.com) masterclass “How to get your first 100 customers?” led by 500 Startups mentor Bernard Huang (USA).
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Influencers are shaping a new world by influencing traditional influential groups like journalists, politicians, business leaders and brands. The rise of influencers has transformed the communications landscape, with individuals better able to take advantage of new technologies than large organizations. While influencers do not directly influence society, they contribute to changing the world by impacting other influencers who influence the groups that previously ruled communications.
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Baiba A. Rubesa ar ReputationTime 2016
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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Alicia Dai, Director of Strategic Planning & Analysis, Ask.fm - Unlocking Growth
- 2. BE CURIOUS WITH YOUR FRIENDS
- 8. 49 LANGUAGES
- 9. HOW IT WORKS
- 10. HOW DO WE MAKE DECISIONS?
- 11. 1. LISTEN 2. WATCH 3. ASK
- 15. 65% OF USERS
- 21. Moderation Blocking + Reporting 24/7 Customer Support
- 24. WHY CONNECT? 72% of friends are here 69% keep in touch 6 followers in first 2 days
- 27. “Who do you like? ” OOTD. PAP. “What color are your eyes?”
- 28. App Store Ratings
- 29. WHAT’S NEXT?
- 30. CHALLENGE YOUR ASSUMPTIONSCHALLENGE YOUR STRATEGIESCHALLENGE THE NORM
Editor's Notes
- Hired Chief Safety Officer Created new safety center Created advisory board Invested in moderation/reporting tools