Alibaba.com was founded in 1999 by 18 people led by Jack Ma and became the largest online B2B ecommerce company in China by 2007. Its English website specializes in connecting international buyers with Chinese sellers. In 2014, Alibaba went public with the largest IPO in U.S. history, raising $21.8 billion. Alibaba aims to build the future infrastructure of commerce and envisions customers meeting, working and living on its platform for over 100 years. It faces competition from eBay, Amazon and JD.com but has the highest profit margins around 44%.

1. Alibaba.com case study
PRESENTED BY:
RUBINA KHAN

2. Brief history of
Alibaba.com:
The company is found in 1999 by 18
people and led by jack ma.
By the second quarter of
2007,alibaba.com was the largest
online b2b ecommerce company in
china.
The English language web site
alibaba.com specializes in business to
business trades, especially for
international buyer to contact
Chinese sellers.
On 19, September 2014 Alibaba’s
priced at US$68, risedUS$21.8billion
for the company and investor making
it the biggest U.S

3. Mission of
Alibaba.com:
As the part of the Alibaba
group
“our mission is to make it
easy to do business
anywhere”.
We do this by giving
suppliers the tools
necessary to reach a global
audience for their products
and suppliers quickly and
efficiently

4. Vision of
Alibaba.com:
We aim to build the
future infrastructure
of commerce. We
envision that our
customers will meet,
work and live at
Alibaba, and that we
will be a company
that last at least102
years.

5. Competition(medium)
EBay, amazon, jd.com, hc360.com.
Alibaba.com has the highest profit margin with around44% where as amazon and eBay have
much lower profit margin.
According to the BBC, the total value of goods sold on Alibaba in 2014was higher then amazon
and eBay combined.

6. Business
strategies:
Continuous expansion:
exploring
international markets to
sell more premium
services to the
customers.
Value added services:
services like instant
messaging services, and
online business
application was offered
to customers to
improve brand loyalty.

7. Industry environment:
Barriers to new entrant:
Barriers to new entrants are very low. because a newcomer can not compete with Alibaba.com. its a
huge scale operating organization. even the existing competitors can not compete the way it is.

8. Future of
alibaba.com:
A tough competitive
environment for
alibaba.com to stay
on its maturity
stage.
Where as JD.com is
a direct sales retailer
but has recently
expanded into a
marketplace model,
could intently do
competition