Alexander Kulikov provides a summary of his experience in creative strategy, management, and producing. He has over 10 years of experience developing strategies, managing projects, and leading creative teams. Some of his past roles include creative director, marketing analyst, and consultant. He has expertise in areas like strategic analysis, project management, and creative direction. Notable projects he has worked on include interactive exhibits for museums, live motion capture shows, and brand launches.

1. alexander kulikov
CREATIVE | STRATEGY | MANAGEMENT | PRODUCING PORTFOLIO

2. summary
• organized, detail-oriented manager.
• able to strategize and prioritize effectively to accomplish multiple tasks.
• achieve results in bootstrapping or volatile environments.
• good both at internal and external strategic analysis
• give thoughtful and effective insights into the
• development/optimization areas,
• clients needs and behavior,
• growth triggers.
• experienced in creative direction and creative strategy process.
• i try to use my knowledge in strategy, research, project management and analysis
combining them together with interpersonal skills, creative ideas and broad interests to
deliver high business impacts.
• education:
• Graduate School of Business Saint Petersburg State University, PhD Studies, International
and Strategic Management.
• Trinity College Dublin

3. track record
 PVG: marketing analyst
 St Petersburg State University: junior researcher
 LavkaLavka: sales and marketing head
 Quite Multimedia: creative director
 Consulting in organizational behavior
 Teacher

4. professional highlights
 Analysis skills: company assessment, competitive analysis, ABC-
analysis, hypotheses;
 Strategy: strategic view and perspective, creative strategy, cross-media
experience;
 Management and organization: process approach, organizational
behavior, optimization, project management, cross-department
collaboration.
 Creative skills: idea’s generation, conceptual
 Presentation skills incl. mentoring.

5. disclaimer
you have now some sort of idea on who I am and then lets see what
I’ve done so far.
below you can see some of the projects that I participated in and
wanted to highlight in current presentation.

6. live motion-capture show at Olympics
closing ceremony
 Task: fully rigged character and all-different but distinctive backgrounds with no
official symbolism available for TV broadcast for motion capture show at the
Olympic party.
 Creative part: storyboard, styleframes, character animation guide; concept and idea
of backgrounds;
 Management part: interaction with foreign contractors, creative part supervision;
 Character and backgrounds: 12 mimic movements incl. “Olympics-80 easter egg”
left eye tear, 5 sound-reactive (equalizer) backgrounds resembling 5 Sochi zones:
stadium, city, sea, mountains and winter forest.
 The final disco part of Closing Ceremony: 40000+ live audience, 50+ bln tv
audience

7. faberge museum interactive and
mobile apps
 Task: the application for interactive tables which are placed in the
exposition area of the museum; mobile application used as the
interactive guide with additional info and highlights of the
exposition. Reflect all the style of the brand and museum.
 Interactive app is a round slider of 10 items fully depicting the
story of Faberge, his masterpieces and museum. In order to make
a visitor’s experience more profound, user experience was
analyzed and a strategy of app installation onto several devices
was developed – it gives user a chance to walk through museum
and devices in game manner.
 The mobile app combines sound excursions, QR code scanner
and full collection listing. There also is a social networking
(sharing) features.
 Creative supervisor, idea and project management

8. interactive chocolate museum
 Task: to develop a fully interactive museum about chocolate for one chocolate producer. Museum should consist of 8 zones
from biology to tasting area.
 The project was done with full tech specifications including architecture. The technical project elaborated included following
zones:
 Entrance are with RFID bracelets registration desk
 Biology area: Unity3D cocoa trees which grow if visitors do some easy moves;
 Geography area – an interactive map with trade routes animated;
 History: 2 interactive images augmented by projection effects;
 Production area: an object mapping with analogous controls (buttons, rages, wheels);
 Factory chocolate: a shooter games with good and bad ingredients;
 Interactive photo booth with augmented reality;
 Tasting area with final touch screen quiz and selling machine.
 The mechanics of the excursion is fully based on RFID sensors and networking.
 Idea, content schemes, project management

9. park “russia” amusement area
 Task: an interactive presentation stand for Moscow region
government: the combination of interactive and real objects.
Mobile app was a part of the contract.
 The stand is a combination of multitouch LED with
presentation and information, 3 transparent LEDs with
additional animation and an architectural mock up of future
constructions in the park.
 Mobile app programming control.
 Stand was installed in the hall of the Moscow government
building.
 Content supervisor

10. peugeot 208 pan-russian presentation
 Task: to create an interactive show and a video to start the
launch event simultaneously in 3 cities live and 20 as a video.
 A dance show based on projection video presenting each part
in a unique style and color.
 The show was included in the Russian Records Book.
 Content idea and concept.

11. more projects

12. lavkalavka st pete
 Bootstrapping promotion strategy: intensive site development including blog and assortment combined with SMM and targeted audiences
campaings.
 Blog with “field” news from farms and nutrition tips on products, Facebook targeted paid campaign, offline opinion leaders masterclasses,
specialized portals partnerships (Kidsreview.ru, eatbetter.ru), restaurant work (CoCoCo, Terrassa, Letuchy Gollandets) and eventually – a
TV advertising.
 Cross-promo: Beercard, HomeDecor, Producty Café and Bar, Terrassa.
 Discount system: new customer, GreenEgg user etc.
 Printed, digital flyers.
 Offline summer food outlet in the St Pete relaxation area – New Holland.
 Offline outlets in restaurants: CoCoCo.
 Festival food:
 Usad’ba Jazz;
 Stereoleto;
 Imperial Gardens;
 3 (instead of 2) delivery days

13. guesss research
 Entrepreneurial intentions in Russia
 Guesss Research - Since 2011
 26 countries, 90000+ data cases.
 The research was aimed to reveal
 The process of new venture creation;
 What nurtures and hinders the entrepreneurial spirit in Russia;
 University as a center of newly born entrepreneurs;
 Personal Characteristics;
 Descriptive stats, regression analysis, factor analysis
 Best National Report award by the Research Committee
5,10
3,94
3,70
4,28 4,22
3,71
4,73 4,60 4,55
3,47
4,89
3,40
4,153,99
4,42
3,37
3,64
3,89
1
2
3
4
5
6
7
Доступк
финансовому
капиталу
Государственные
законы(правилаи
регулирование)
Недостаток
подходящих
бизнес-идей
Обладание
необходимыми
навыкамии
способностями
Обладание
подходящими
техническими
знаниями
Чрезмерная
нагрузка
предпринимателя
Финансовые
риски
Недостаток
контактовс
клиентами/
заказчиками
Общая
экономическая
ситуация
Варианты
ответа
Баллы
Россия
Международная выборка
12,94
34,18
25,12
9,85 9,37
5,45
1,53 1,04 0,52
16,32
39,07
21,54
10,23
5,55
2,77 2,03 1,89 0,600
5
10
15
20
25
30
35
40
45
Никогда Иногда Часто Относительно
конкретно
Я принял
положительное
решение об
основании
компании
У меня есть
конкретный
временной
план действий
по основанию
компании
Я уже начал
процесс
основания
компании
Я уже работаю
в фирме,
которую сам(а)
основал(а)
Я уже основал
более одной
компании и
веду активную
деятельность,
по крайней
мере, в одной
из них
Варианты
ответа
%
Россия
Международная выборка

14. additional
 My goals can be divided in 3 major domains:
 Personal: to develop myself in profession and grow as a person, to be on the edge of innovative approach
to work in an interesting and promising field.
 Business: to create value at work for the profit of my company;
 Life-time: to be a good citizen and provide the development of my country with a positive impact if it is
possible.
 I like to work in dynamic industry connected with marketing and strategy formulation. I think I
can elaborate systematic insights on how the client can be presented to his target audiences at
every single time and realize them into action with creative and planning.
 Domains of interest: Marketing; Business; Strategy; Machine learning and AI; Space exploration;
Innovation as an approach.

15. thank you for viewing my profile