The document discusses Automatic Content Recognition (ACR) technology, which enables devices and applications to identify and synchronize with television content, allowing for synchronized experiences. ACR works for live and time-shifted content across different platforms and can identify both audio and video. Examples are provided of applications that have used ACR technology to synchronize social media interactions and games to television programs in real-time.

1. Alex Terpstra | CEO
@ADTerpstra

2.  World leader in Content Identification technologies and solutions
 Digital Watermarking and Fingerprinting, Audio and Video
 Deep technology roots in Philips & Thomson since over 10 years
 Proven and widely used by the world’s largest media companies
Creating a content-aware ecosystem

3. Media Intelligence Media Interaction Media Protection
Creating a content-aware ecosystem

4. Automatic Content Recognition
Syncing Mobile Applications to Television Content
Enabling TV-synchronised Gamification on 2nd Screens

5. How does it work ?

6. Automatic Content Recognition (ACR)
ACR is technology that enables devices and applications to become content-aware
and know what’s playing on TV, allowing to create TV-synchronised experiences.
ACR offers:
identification and synchronisation of content
works for live and time-shifted content,
including catch-up TV, PVR, VoD, DVD, etc
eliminates network latency from live experience
can be deployed for audio and video content

7. Automatic Content Recognition (ACR)
ACR is technology that enables devices and applications to become content-aware
and know what’s playing on TV, allowing to create TV-synchronised experiences.
ACR enabled functions include:
synchronized content and ads
synchronised social interactivity
synchronised play along games
triggered events, commerce, etc

8. Some example platforms and app’s

9. Accuracy, Relevance, Speed… and
frictionless social integration
“Synchronizes Instantly with what you’re watching”

10. zeebox is your TV sidekick
“Zeebox doesn't only know
what you're watching,
….it understands.”

11. A true Killer app….. RedBee: “We created a UK first
by using audio-watermarking in
the app: technology that meant
Zombie kills can be tracked to
the second with the main -
screen experience, whether it’s
live, paused or in catch-up.”
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12. Creating a content-aware ecosystem
www.syncnow.com @Civolution
Alex Terpstra @ADTerpstra