This document discusses mobile web technologies. It begins by introducing Alessandro Galetto as the head of product development. It then discusses concepts like affordances, SHE principles, and five drivers of new products. It outlines different business models for mobile apps and the challenges of hardware, operating systems, and user interfaces. It highlights trends in physical computing, social networks, location services, NFC, bringing things to life, connecting people and things. It also mentions idle screens, push notifications, app stores, augmented reality, and mashups. It concludes by thanking the reader and providing photo credits.

1. Mobile Web

2. Chi sono?

3. Alessandro Galetto
Head of Product Development

6. Una guerra dalle origini antiche
Confidential Page 6

8. Humanistic

10. Source: Hutchison Wampoa Limited 2008 Annual Report

12. Comunicazione
Store
Piano Tariffario
ox Configuration - User M
B
ing - anua
Packag ls
r Application
Operato s
Graph
hical User Interface 3r
ns d
P
io
t
ar
ca
tie
pli
3r
a Operati
Sistem
d
s
Ap
vo
Ap
ce
Pa
tive
a
plic
erf
rtie
Int
Na
atio
s
Hardware
UI/
r
Use
GU
s n
I
SIM

14. Due concetti fondamentali

15. Affordances
An affordance is a quality of
an object, or an
environment, that allows an
individual to perform an
action.
James J. Gibson, 1977

16. SHE
Shrink
Hide
Embody
John Maeda - The laws of simplicity

17. Redemption
Churn
Time to Market
Budget
Legacy ARPU
Mercato Libero Canvass
Customer Base
FTEs
CAC Penetrazione
Silenti

18. Un nuovo prodotto!

19. 5 Drivers

21. Tecnologica
Business
Prodotto/Servizio
Design
Culturale

26. I Business Models

27. Vendere memberships -Freemium - Premium
Vendere APIs
Vendere servizi a PMI
Vendere i vostri data a terze parti
Revenue share su transazioni commerciali
Vendere advertising
Vendere piattaforme abilitanti
Vendere la vostra compagnia

28. Le difficolta’

29. Hardware

30. Real Time
OS
Operating System

31. User Interface/Graphical User Interface

36. “New kid in town”
Eagles, Hotel California, 1976

38. Trends

39. Fisicizzazione

43. Social Networks

47. Location

51. Near Field Communication

54. Bring LIFE TO THINGS!

55. Connect PEOPLE AND THINGS!

56. Idle Screen

58. Servizi Push

60. portati ad un nuovo livello

61. Application Stores

63. Augmented Reality

67. Mashups

69. Grazie

70. Photo Credits
Slide 4 - http://www.flickr.com/photos/pietroizzo
Slide 6 - http://www.flickr.com/photos/xmarksmyhands/
Slide 7 - http://www.flickr.com/photos/gavinbell
Slide 8 - http://www.flickr.com/photos/10695236@N04
Slide 9 - http://www.flickr.com/photos/lenore-m
Slide 11 - http://www.flickr.com/photos/rachaelvoorhees
Slide 13 - http://www.flickr.com/photos/monstershaq2000
Slide 20 - http://www.flickr.com/photos/n8laverdure
Slide 23 - http://www.flickr.com/photos/badwsky
Slide 24 - http://www.flickr.com/photos/kiermacz
Slide 25 - http://www.flickr.com/photos/-lif-
Slide 32 - http://www.flickr.com/photos/brittanyg
Slide 34 - http://www.flickr.com/photos/gavinbell
Slide 35 - http://www.flickr.com/photos/37996583811@N01
Slide 46 - http://www.flickr.com/photos/ztephen
Slide 53 - http://www.flickr.com/photos/mabi
Slide 54 - http://www.flickr.com/photos/ericperrone
Slide 55 - http://www.flickr.com/photos/openspime
Slide 68 - http://www.flickr.com/photos/paulm

71. Let’s go social!
http://facebook.com/alessandro.galetto
http://twitter.com/baloss
http://www.linkedin.com/in/alessandrogaletto
http://www.dotdust.com
a.galetto@gmail.com
http://friendfeed.com/dotdust