The collection titled Alankrit takes inspiration from inlay art techniques like Pietre Dure and Parchin Kari used in Mughal architecture and artwork. It focuses on intricate embroidery and use of contrasting colors in layers to create floral and geometric patterns resembling inlay work. The designs developed include lehengas, cholis and dupattas in midnight blue, Prussian blue, azure blue and mint blue fabrics like raw silk, organza and chiffon. Specification sheets provide fabric details, measurements, embroidery details and estimated costs for the pieces.

1. Alankrit
SONAM HAZRA

3. Contents
1. Alankrit- Introduction
2. Brainstorming
3. Client Profile
4. Boards and Colour Story
5. Design Ideation
6. Design Developments
7. Final Range
8. Specification Sheet
9. Cost Sheet
10. Lookbook

4. Alankrit-
The collection titled Alankrit goes by its literal meaning,
Ornamental. It takes inspiration from Inlay Art, which is a
decorative technique of creating a design by inserting a ma-
terial of different colour in precisely cut patterns in a base.
The Inlay material can vary from coloured wood, horns,
ivory, shells to precious metals and stones. The base mate-
rial can include wood, marble flooring and walls, glass e.t.c.
The art form has been widely used in architecture, sculp-
ture, furniture and has also been adapted in differnt forms
in contemporary product design.

6. Pietre Dure is the Italian name of an inlay tech-
nique which uses polished coloured stones to
create the images. It first appeared in Rome in
16th century, reaching its full maturity in Flor-
ence. The beautiful art form was not limited to
a specific part of the globe and had its presence
in other places including Byzantine, Europe and
India.
In Mughal India, Pietre Dure was known as
Parchin Kari, the most sumptuous expression of
which can be found in Taj Mahal.

7. Gemstones like carnelian, lapis lazuli, turquoise and
malachite from Rajasthan’s Makrana were used in
Mughal Period.
Both floral and geometric patterns are popular in
this art form.

8. Brainstorming
KEYWORDS:
• Flow
• Finesse
• Floral
• Intricate
• Contrast
• Exuberance
• Vibrant
• Elaborate
• Grandeur
• Juxtaposition
• Picturesque

9. Client Profile
Name: Ananya Mukherjee
Age: 26 years
Location: Kolkata
Occasion: Sangeet
Season: Winter
Colour Preference: Blue
Budget: Rs. 50,000- 60,000
Ananya, a biology scholar by profession and a very lively and fun-loving per-
son by nature wishes to dazzle in an embellished Lehenga and Choli for her
Sangeet Ceremony. She stands tall at 5’8” and posseses a special love for Sa-
ree and statement jewellery.

11. MOOD: EXUBERANCE
Midnight
Blue
Prussian
Blue
Azure
Blue
Mint
Blue
Yellow
Gold
Rani
Pink
Plum

12. Design Ideation

14. Design Developments
STYLE NO.:WL/2020/A2
COLOUR: AZURE BLUE
FABRIC: RAW SILK
STYLE NO.:
WL/2020/A1
COLOUR:
PRUSSIAN BLUE
FABRIC:
RAW SILK
& ORGANZA

15. STYLE NO.:WL/2020/A3
COLOUR: MINT BLUE
FABRIC: RAW SILK
STYLE NO.:WL/2020/A4
COLOUR: MINT BLUE
FABRIC: RAW SILK
& CHIFFON

16. STYLE NO.:WL/2020/A6
COLOUR: MIDNIGHT BLUE
FABRIC: RAW SILK
STYLE NO.:
WL/2020/A5
COLOUR:
PRUSSIAN BLUE
FABRIC:
RAW SILK

17. STYLE NO.:WL/2020/A7
COLOUR: AZURE BLUE &
MIDNIGHT BLUE
FABRIC: RAW SILK
& ORGANZA
STYLE NO.:WL/2020/A8
COLOUR: MINT BLUE
FABRIC: ORGANZA

18. STYLE NO.:WL/2020/A10
COLOUR: MINT BLUE
FABRIC: ORGANZA
STYLE NO.:
WL/2020/A9
COLOUR:
MIDNIGHT BLUE
FABRIC:
RAW SILK &
ORGANZA

19. STYLE NO.:WL/2020/A11
COLOUR: AZURE BLUE
FABRIC: RAW SILK
STYLE NO.:WL/2020/A12
COLOUR: MINT BLUE &
PRUSSIAN BLUE
FABRIC: RAW SILK &
ORGANZA

20. Final
Range

22. Specification Sheet
1” embroidered
border
Waist dart
Armhole dart
Piping edge finish at
necline, hem, sleeve
hem
BLOUSE FRONT BLOUSE BACK
Dori with Latkan
LEHENGA
2” Belt
12 kali lehenga
Layer1 (Organza)
Bias facing
Layer2
(Raw Silk)
Layer3
Raw Silk attached to
lining fabric (from 15”
above bottom hem)
DUPATTA
Cutwork edges
Layer 1- 30.5”
Layer 2- 7”
Layer 3- 5”
Dupatta Length: 2.5metres
Dupatta Width: 40”

23. MEASUREMENTS
Total Length 16”
Upper Bust 38”
Bust 40”
Under Bust 32”
Shoulder 13”
Armhole 18.5”
Hem Circumference 31”
Front Neck Depth 10”
Back Neck Depth 12”
Sleeve Length 5.5”
Sleeve Hem 12”
Blouse:
Lehenga:
Total Length 42.5”
Waist 38”
FABRIC SWATCHES
FABRIC- RAW SILK
COLOUR- MIDNIGHT BLUE
FABRIC- ORGANZA
COLOUR- PRUSSIAN BLUE
FABRIC- SATIN (FOR LINING)
COLOUR- MIDNIGHT BLUE
FABRIC- MONONET
COLOUR- MIDNIGHT BLUE

24. EMBROIDERY DETAILS
The top layer of the Lehenga is a floral jaal embroidered on organza
fabric using sequins, kardana, dabka and french knots using contrast
thread.
The second layer has a scatter of hand- embroidered flowers with
shaded effect using contrast colours,making it visually similar to
inlay art.
The bottom layer has a mix of both- contrast thread work and zard-
ozi.
The blouse has a scallop design embroidered at the neckline and
hem.
The Dupatta has an all-over repeat with highlighting large motifs on
two diagonally opposite corners.

25. LEHENGA LATKAN BLOUSE LATKAN

26. Cost Sheet
FABRIC
EMBROIDERY
TAILORING
ACCESSORIES
PACKAGING
OVERHEAD
COST
ITEM DESCRIPTION
Raw Silk
Organza
Mononet
Satin (Lining)
Hand embroidery
Latkan Blouse
Hanger+ Cover
TOTAL
QUANTITY
6 mtrs
3 mtrs
2.5 mtrs
10 mtrs
1
RATE
545/-
300/-
50/-
60/-
300/-
PRICE
3270
900
125
600
35000
8000
300
300
2000
50495

27. Lookbook