The project brief is for a men's spring/summer 2023 clothing collection titled "Dusty Elegance" inspired by MUJI's material installations. Research was conducted on the brand ARROW and fabrics will include cotton, oxfords, twills, and suede. The mood board depicts subtle colors like steel blue, peach, and shades of brown to portray elegance. Designs developed include shirts, jackets, and trousers. Specification sheets provide fabric and measurement details for the final illustrations and looks.

1. DUSTY ELEGANCE
SONAM HAZRA

2. PROJECT BRIEF
The project is directed towards a menswear collection for the season SS ‘23. The col-
lection titled Dusty Elegance takes inspiration from MUJI’s material Garden. The instal-
lation has been set in the Japanese retailer’s Soho store at 434 Broadway. The entire
decor is very subtle, minimal yet elegant.
The category of the collection includes Business Casuals and Friday Dressing ensem-
bles.
The fabrics used for shirts are mostly cotton, cotton blends, oxfords. Trousers can be
found in bottom weight twills and the jackets have bottom weight twill and suede as
well.
Also, a research has been done on a menswear brand (ARROW) in order to study care-
fully the garment details and current trends in menswear.

3. CONTENTS
- Brand Research (ARROW)
- Forecast Board
- Theme Board
- Mood Board/ Colour Board
- Design Developments
- Final Illustrations
-Specification Sheets
-Lookbook

4. ARROW
ARROW brand’s legacy began with the perfect white shirt introduced in 1851
for the white collar professionals, establishing a cornerstone in the American
men’s dress shirt business.
TARGET GROUP:
Urban males from middle and upper-middle class
USP OF THE BRAND:
-Quality and Finish
-Famous for its ultra-formal shirts
COMPETITORS:
-Zodiac Clothing
-Colorplus
-Park Avenue
-Van Heusen

5. PRICE RANGE
- Shirts: INR 1699-5999
- Polo Shirts: INR 999-2999
- T-Shirts: INR 999-1699
-Trousers: INR 1599-6999
-Jeans: INR 1999-3599
-Chinos: INR 1999-2599
-Suits: INR 3600-39999
-Blazers: INR 1600-9999

6. FORECAST REFERENCE SS’23
KEYWORDS:
- Minimalism
- Simplicity
- Dusty
- Fresh
- Nostalgia

7. The installation is made up of seven vignettes, each dedicated to a different material used in Muji’s
pared- back homeware. They focus on ceramic, glass, plastic, linen, wood, aluminium, and water. The
products have been displayed from the minimal brand’s range, along with an element of the material
used to make them. The installation is more about highlighting materiality in general.

8. The mood is ambivalence. The colours
used are very subtle, depicting a calm and
poised mood. On the other hand, there
are numerous shapes used with layering,
representing certain amount of chaos and
restlessness.

9. PANTONE
558 C
PANTONE
489 C
PANTONE
5295 C
PANTONE
5305 C
PANTONE
437 C
PANTONE
7615 C
PANTONE
7616 C
PANTONE
BLACK 6 C
The colours range from steel blue, peach, dusty
mauve, dusty lavender to shades of browns and
black. These soft powder hues are very elegant and
perfect for the summers. There are mineral fresh
colours which are very relaxing.
This colour palette would give a new look to the
menswear range and is appropriate for buiseness
casual category.
CLIENT
The client is a male, working in the corporate sec-
tor.
Age Group: 25-28 years
Location: New Delhi
Price Range: INR 1299- 5999

10. FABRIC SWATCHES AND ACCESSORIES
COTTON HERRINGBONE
(SHIRTS)
OXFORD (SHIRTS) MEDIUM WEIGHT TWILL (TROU-
SERS)
LINEN (SHIRTS) SUEDE (JACKETS) COTTON (SHIRTS)
OXFORD (SHIRTS) HEAVY WEIGHT TWILL
(TROUSERS/JACKETS)

11. SHIRT BUTTONS (ROUND) SHIRT BUTTONS (SQUARE) TROUSER BUTTONS
COAT BUTTONS (ROUND) 0.5 CM WIDE BIAS TAPE SHOULDER PADS
JACKET INTERLINING JACKET LINING

12. DESIGN DEVELOPMENTS
DESIGN 1
DESIGN 2
DESIGN 4
DESIGN 3

13. DESIGN 7
DESIGN 6
DESIGN 8
DESIGN 5

14. DESIGN 9
DESIGN 12
DESIGN 11
DESIGN 10

15. DESIGN 16
DESIGN 15
DESIGN 14
DESIGN 13

16. DESIGN 20
DESIGN 19
DESIGN 18
DESIGN 17

17. DESIGN 24
DESIGN 23
DESIGN 21
DESIGN 22

18. FINAL ILLUSTRATIONS
LOOK 1
LOOK 2
LOOK 3
LOOK 4
LOOK 5

19. LOOK 6
LOOK 7
LOOK 8
LOOK 9
LOOK 10

20. SPECIFICATION SHEET 1
MEASUREMENT CHART
SIZE- 42
NECK GIRTH 16”
CHEST 44”
WAIST 38”
SLEEVE 25.5”
POCKET HEIGHT 5”
YOKE 6.5”
PLACKET WIDTH 1”
CONCEAL PLACKET
(PRINTED FABRIC)
PIPING
(PRINTED
FABRIC)
PATCH POCKET
HEM TURNED AT 0.5 CM
CUFF WIDTH: 2.5”
STYLE NO.: DE/SS23/ SH

21. SPECIFICATION SHEET 2
MEASUREMENT CHART
SIZE- 42
NECK GIRTH 16”
CHEST 44”
WAIST 38”
SLEEVE 25.5”
POCKET HEIGHT 5”
YOKE 6.5”
PLACKET WIDTH 6/8”
TOTAL LENGTH 29”
STYLE NO.: DE/SS23/ SH2
CONTRAST
PANEL
POCKET WITH
FLAP
INVERTED BOX
PLEAT
HEM TURNED AT 0.5 CM
CUFF WIDTH: 2.5”

22. SPECIFICATION SHEET 3
MEASUREMENT CHART
SIZE- 42
NECK GIRTH 16”
CHEST 44”
WAIST 38”
SLEEVE 25.5”
POCKET HEIGHT 5”
YOKE 6.5”
PLACKET WIDTH 6/8”
CONTRAST BIAS TAPE
AT THE EDGE OF PLACKET
BIAS TAPE
STITCHED
IN THE SLEEVE
SEAM
PATCH POCKET
HEM TURNED AT 0.5 CM
CUFF WIDTH: 2.5”
STYLE NO.: DE/SS23/ SH3
DIAMOND PLACKET
SQUARE BUTTONS

23. SPECIFICATION SHEET 4
MEASUREMENT CHART
SIZE- 42
NECK GIRTH 16”
CHEST 44”
WAIST 38”
SLEEVE 25.5”
POCKET HEIGHT 5”
YOKE 6.5”
PLACKET WIDTH 6/8”
TOTAL LENGTH 29”
STYLE NO.: DE/SS23/ SH4
CONTRAST
PANEL
PATCH POCKET
HEM TURNED AT 0.5 CM
CUFF WIDTH: 2.5”

24. SPECIFICATION SHEET 5
MEASUREMENT CHART
SIZE- 42
NECK GIRTH 16”
CHEST 44”
WAIST 38”
SLEEVE 25.5”
POCKET HEIGHT 5”
YOKE 6.5”
PLACKET WIDTH 6/8”
TOTAL LENGTH 30”
HEM TURNED AT 0.5 CM
CUFF WIDTH: 2.5”
STYLE NO.: DE/SS23/ SH5
PANEL OF DARKER
SHADE THAN
THE BASE FABRIC (JACQUARD)

25. SPECIFICATION SHEET 6
MEASUREMENT CHART
SIZE- 42
NECK GIRTH 16”
CHEST 44”
WAIST 38”
SLEEVE 25.5”
POCKET HEIGHT 5”
YOKE 6.5”
PLACKET WIDTH 6/8”
TOTAL LENGTH 29”
STYLE NO.: DE/SS23/ SH6
POCKET WITH
FLAP
HEM TURNED AT 0.5 CM
CUFF: SAME COLOUR AS
LEFT PANEL
CUFF WIDTH: 2.5”
PANEL ON
LEFT FRONT
COLLAR: SAME COLOUR
AS LEFT PANEL

26. SPECIFICATION SHEET 7
MEASUREMENT CHART
SIZE- 34
WAIST 35.5”
HIP 40.5”
TOTAL LENGTH 42”
BOTTOM HEM 14”
STYLE NO.: DE/SS23/ TR1
BOTTOM HEM
FOLDED
DOUBLE
WELT POCKET

27. SPECIFICATION SHEET 8
MEASUREMENT CHART
SIZE- 34
WAIST 35.5”
HIP 40.5”
TOTAL LENGTH 41”
BOTTOM HEM 12”
STYLE NO.: DE/SS23/ TR2
DOUBLE
WELT POCKET
PIPING
BELT LOOPS
OF THE SAME
COLOUR AS PIPING
IN THE POCKET
HEM TURNED
AT 1 CM

28. SPECIFICATION SHEET 9
MEASUREMENT CHART
SIZE- 34
WAIST 35.5”
HIP 40.5”
TOTAL LENGTH 42”
BOTTOM HEM 14”
STYLE NO.: DE/SS23/ TR3
HAND HEMMING
AT 3”
DOUBLE
WELT POCKET
1 CM CONTRAST PANEL
AT SIDE SEAM

29. SPECIFICATION SHEET 10
MEASUREMENT CHART
SIZE- 34
WAIST 35.5”
HIP 40.5”
TOTAL LENGTH 41”
BOTTOM HEM 11”
STYLE NO.: DE/SS23/ TR4
DOUBLE
WELT POCKET
HEM TURNED
AT 1 CM
DOUBLE
LOOPS AT FRONT
(DARKER SHADE THAN
BASE FABRIC)

30. SPECIFICATION SHEET 11
MEASUREMENT CHART
SIZE- L
CHEST 44”
WAIST 39.5”
TOTAL LENGTH 29”
SLEEVE LENGTH 34.5”
SHOULDER WIDTH 19”
STYLE NO.: DE/SS23/ JK1
NOTCH COLLAR
TWO VENTS
AT BACK
CENTRE BACK SEAM
SIDE PANEL
DART

31. SPECIFICATION SHEET 12
MEASUREMENT CHART
SIZE- L
CHEST 44”
WAIST 39.5”
TOTAL LENGTH 29”
SLEEVE LENGTH 34.5”
SHOULDER WIDTH 19”
STYLE NO.: DE/SS23/ JK2
SHAWL COLLAR
DOUBLE WELT POCKET
SLEEVE VENT
TRIANGULAR
PANELS (LIKE
GODET) INERTED
AT SIDE SEAM

32. LOOKBOOK

33. STYLE NO.: DE/SS23/SH7
STYLE NAME: DUSTY ROSE
SHIRT
CATEGORY: MENS’ BUSINESS
CASUALS
SEASON: SPRING SUMMER 2023
SIZE: 40
FABRIC: 60% COTTON 40% POLY-
ESTER
FEATURES:
CONTRAST (BROWN) COLLAR
CONTRAST PIPING AT SHOUL-
DERS AND PLACKET

34. LOOKBOOK

35. STYLE NO.: DE/SS23/JK1
STYLE NAME: CLASSIC BLACK
JACKET
CATEGORY: MENS’ BUSINESS
CASUALS
SEASON: SPRING SUMMER 2023
SIZE: M
FABRIC: MEDIUM WEIGHT
TWILL POLY VISCOSE
FEATURES:
NOTCH COLLAR
DOUBLE WELT POCKET WITH
FLAPS
VENTS AT BACK AND SLEEVES

36. COST SHEET
PRODUCT: SHIRT
STYLE NO.: DE/SS23/SH2
SEASON: SPRING SUMMER 23
SIZE: 42
COLOUR: BI-COLOUR
FABRIC COSTING:
METRE PER UNIT COST PER METRE(INR) SUB TOTAL(INR)
FABRIC 1: COTTON(GREY) 1.5 350 525
FABRIC2: COTTON(LAVENDER) 1.5 300 450
FABRIC3: MICRO-DOT FUSING 0.25 50 12.5
TOTAL FABRIC COST 987.5
TRIMS AND ACCESSORIES
QUANTITY COST/UNIT SUB TOTAL(INR)
THREAD 2 5 10
BUTTONS 10 2 20
HANGER 1 30 30
HANG TAG 1 7 7
TOTAL COST OF TRIMS 67
OTHER CHARGES
STITCHING 400
CUTTING 150
PACKAGING 250
OVERHEAD CHARGES 100
TOTAL RETAIL COST OF THE GARMENT 1954.5