UITP is an association founded in 1885 that represents public transport organizations worldwide. It has over 3,400 members in 94 countries. The document discusses how the world is changing and associations must change with it. Members now have less time to dedicate to associations and expect more value. UITP is focusing on customer-oriented tools, workshops over conferences, advocacy, and knowledge sharing to better serve time-strapped members. While technology offers opportunities, associations provide benefits like representation, knowledge exchange, and networking that individual organizations cannot achieve alone.