PaperEdits is a proofreading and editing service that aims to help students improve their writing. It offers services like editing documents to fix grammar, punctuation, and organization, as well as typing handwritten documents and providing document outlines. The business wants to boost students' grades and career prospects through high-quality writing assistance. It plans to target high school and college students in Chicago on a budget of $731.49, with projections of editing 700 documents in the first year for $11,200 in revenue. Marketing will involve flyers, social media, and word-of-mouth. The founder is qualified through AP English courses and plans to expand the business by adding services and hiring employees.

1. PaperEdits
Express Your Ideas Confidently
Akporesiri Omene
Perspectives IIT MSA
Grade 12

2. Problem/Unmet Need
• English grammar is difficult for many
students.
• Students are burdened with many writing
assignments.
• Students cannot find people who have the
time, energy, or expertise for proofread.

3. Overview of Product/Service
• Proofreading: editing and revising of
documents (i.e. punctuation, style,
organization, grammar).
• Typing: Type handwritten documents for
those who lack time and speed.
• Planning: Offer prefabricated outlines for a
variety of documents (i.e. expository,
persuasive, resumes, lab reports, cornell
notes)

4. Mission and Social/Environmental
Responsibility
• Social responsibility:
1. Boosts grades in class
2. Increases competitive edge in the collegiate
and professional world
3. Provides overall peace of mind
• Social cause:
1. Offer paid internships to aspiring
journalists/authors in Chicago
• Mission statement: I wish to open more
opportunities for students through

5. Description of Product/Service (part one)
Three pillars of great writing:
• Simplicity: making writing easy to understand
• Clarity: expressing ideas in an exact way
• Elegance: gracefulness, style, and
sophistication

6. Description of Product/Service (part two)
Customer
visits site
and
reviews
prices
Customer
uploads
document
for free
quote
Customer
agrees to
and
accepts
quote
Payment
information
is collected
Document
is edited
and
returned to
client

7. Description of Product/Service (part two)
Difficulty 1 page 2 pages 3 pages
Light
Editing
$10.00 $12.50 $15.00
Medium
Editing
$12.50 $15.00 $17.50
Heavy
Editing
$15.00 $17.50 $20.00

8. Market Analysis
Description of Target Consumer
Demographics Geographics
● ESL and minority
students in CPS or CCC
● Chicago, IL
Psychographics Buying Patterns
● Are not proficient in
English writing
● Procrastinators
● Have busy
school/home schedule
● Are applying for
universities and jobs
● Buy apps that increase
academic productivity
Total Population
Target Market
Population
2,707,120
Market Size
(based on
survey)
Target Market Size
Market Statistics
Industry Name: Document Preparation Annual Industry Sales:
$4 billion dollars
112,029
78,420

9. Competition
PaperEdits Grammarly EliteEditing
Price Starting at $10.00 $11.00/month (basic plan) $13.90(1 page of 500
words)
Functions ● Editing
● Revising
● Planning
● Typing
● Editing
● Thesaurus
● Grammar
Handbook
● Editing
● Revising
● Copywriting
● Admissions essay
handbook
Target Market High school/lower
collegiate students
Upper collegiate
students/businessmen
Upper collegiate
students/businessmen
Your Competitive Advantages
1. Diverse, centralized service (increases convenience)
2. Specialized target market
3. Human editor (offer personal touch)

10. Business Model
Description of Variable & Fixed Expenses
Itemized Variable Expenses Total:
$10.00
Labor $10.00
COGS $0.00
Monthly Fixed Expenses Total: $200
Insurance $100.00
Advertising $40.00
Transportation $60.00
Economics of One Unit
Unit Selling Price $16
Marketing Expenses/Unit $0.00
Labor Expenses/Unit $10.00
Other Var. Expenses/Unit $0.00
Total COGS/ COSS $0.00
Contribution Margin $6
Definition of One Unit
One edited/revised document
Monthly Break Even Units
$200.00
= 33.33 ≈ 34
$6.00

11. Annual Sales Projections
Total Units
700
Gross Revenue
$11,200
Net Profit
$1,800

12. Start-up Funds
Item Why Needed Cost
Brother HL 2140 B/W Laser
Printer
To print paper for editing/paper advertisements
ASUS Transformer Laptop To receive and monitor documents and money
Total Startup Expenditures $262.99
Emergency Fund $131.49
Reserve for Fixed Expenses $600.00
Total Startup Investment $731.490
ROS: Return on Sales
$1800
=
16.07%
≈
$1800
$11200
ROI: Return on Investment
$1800
=
246.04%
≈
$1800
$731.49
$12.99
$250.00

13. Marketing & Sales
Flyer/Paper Advertising
● Libraries (Harold Washington Library)
Personal selling
● Friends/Family
● Coaches/Extracurricular coordinators
Discounts
● Loyal customers
● End-of-semester/Finals sales
Social Media (Facebook and Twitter)
• People can share and comment about my business
Website
● medium to utilize business features
● very accessible

14. Qualifications
• Advanced Placement English Language and
Composition
• Advanced Placement Spanish Language and
Composition
• 34 English ACT score
• Editor of NFTE Newsletter

15. Scalability & Future Plans
1. Install new services (i.e. Skype Assistance and
document conversion).
2. Hire new, qualified employees who specialize
in certain documents.
3. Enroll and complete higher level
English/Proofreading courses.
4. Practice.

16. PaperEdits
Express Your Ideas Confidently