1. How to Publish in SSCI Journals:
First Ten Steps for Research and
Writing for Scholarly Journals
Arch G. Woodside, Professor of Marketing, Boston College
Editor in Chief, Journal of Business Research
3 June2011
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2. For the opportunity to meet with you today and to work with
Yonsei University colleagues, my thanks to:
Dr. Eunju Ko, President of KAMS
Professor, Dept. of Clothing and Textiles, College of Human
Ecology, Yonsei University
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3. Focus on Steps to Gain Acceptance
of Submissions in SSCI Journals
• Early career scholars often receive rejections of
their paper submissions to scholarly journals.
• What steps can these scholars take to achieve
acceptances of their papers in scholarly journals?
• This presentation offers ten steps to achieve
success in writing scholarly papers that reviewers
and editors will accept for publication in SSCI
journals.
• The presentation includes details of how to
implement each step.
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4. First Ten Steps for Research and
Writing for Scholarly Journals
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5. Quality of Your Writing
(1) Continuously strive to improve the quality of your
writing (details for implementing this step include
reading Anne S. Huff’s books Writing for Scholarly
Publication, 1999 and Designing Research for
Publication (2008), Sage Publishing;
(2) View her slides which I can provide to you during
our meeting on May 28, 2011).
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6. Available at amazon.com
USD $25.00 used copy $47.00 used copy
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7. To help improve the quality of your writing,
read Aleksandra Misak, Matko Marusic´, Ana
Marusic (2005), “Manuscript editing as a way of
teaching academic writing: Experience from a
small scientific journal,” Journal of Second
Language Writing 14 (2005) 122–131.
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8. Example of Writing: Before
Sequential Internationalization, Heterogeneous Process and
Subsidiary Roles: The Case of Hyundai Motor Company
1. Introduction
The field of firm internationalization has recently shifted its attention to
investigating the phenomenon of accelerated internationalization by East
Asian dragon multinationals (Mathews, 2002, 2006). A basic conclusion
is that firms from East Asian emerging economies are jumping the stages
to rapidly engage foreign direct investment (FDI) in order to learn and
acquire knowledge-based assets dispersed around the globe (Yiu, Lau,
and Bruton, 2007). While advancing our understanding of some
unconventional internationalization processes, this new stream of
research is not without problems. 8

9. Example of Writing: After
• Focus title on main theme; center title.
Sequential Firm Internationalization
1. Introduction • Use double-spacing only.
Firm internationalization includes investigating accelerations in internationalization
by East Asian dragon multinationals (Mathews, 2002, 2006). East Asian high-tech firms are
jumping development stages by engaging in foreign direct investment (FDI) rapidly
including acquiring knowledge-based assets around the globe (Yiu, Lau, and Bruton, 2007).
• Sharpen, focus, sentences.
• Delete trash such as, ―…a basic conclusion is that firms from…‖
While advancing understanding of unconventional internationalization processes, this new
stream of research has problems.
• Avoid using double negatives such as, “… not without problems.”
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10. Consider hiring services of a professional
American-English writing professional
• Ask for expense grant from Yonsei University to pay for such
editing services.
• Finland universities provide such grants to all professors
• Especially useful for early career scholars writing in a second
language.
• Use publishers’ services:
• http://www.elsevier.com/wps/find/authorsview.authors/languageed
iting/
• Or a private firm: Moore Services; Megehee Services
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11. Elsevier Services
• Language Editing Services
• Elsevier offers an English editing service that will have your manuscript reviewed in as
little as four working days. Learn more about how it works
• Our editorial expertise and long history of publishing quality peer-reviewed journals will
ensure that the English language in your manuscript is clear and free of errors before you
submit. Give your article the chance to stand out - upload here
• Your manuscript will benefit from:
• Native English speakers from the top universities
• Expert input from Ph.D.s or Ph.D. candidates matched to your field of study
• Your manuscript edited to correct scientific English (US or UK)
• Self-service website with easy article upload and retrieval
• Clear pricing starting from $210 / €150 / ¥ 21920
• Secure payment
• After your paper is accepted, copy editors will prepare a proof of the paper. Final edits and
changes may be made during this phase, according to a set group of standards. Upon
receipt of the proof, authors can review the content to ensure that the meaning and
intention of their text has not changed during these editing phases.
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13. Moore Writing Services
• Jonathan Moore, P.O. Box 903, Kent, Ct. 06757; 203-
885-5775; jonathanmoore16@gmail.com
• Cost: I charge $40 per 1,000 words that includes all
the text, reference section, and the table/figure legends.
Ordinarily, the turnaround time is 7 business days from
the time I begin work on the paper. In the edit, I note any
formatting problems and correct them as per your
journal's style guidelines. I also cross reference text
citations with the reference section.
• So, I need to know the journal you are submitting to and
whether it is a first time submission or "accepted." I also
address style issues like the length of an abstract or
repetitiveness but I do not rewrite.
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14. Megehee Writing Services
• My fee is $60 CPM (cost per thousand words; includes all text,
references, figures, tables, and appendices) (30% discount applies for
10,000+ words with one-month window to complete work). I require
payment by way of personal check or wire transfer before I return
the edited manuscript and notes. Another option is to be paid
directly by your university. (Check to see if you are required to do this
in order to be reimbursed.) If you are eligible for this option, you will
need to send me all of the necessary paperwork before I begin the
editing process. Direct payment from your university is the only
payment method where I may return the edited manuscript and notes
before receiving payment.
• Please let me know if you decide to go ahead and when I might expect
your manuscript. You can reach me at the following address: Carol
Megehee, 127 Furman Circle, Conway, SC 29526, 843-333-3844,
(c_megehee@yahoo.com). Please send your manuscript in MS-
WORD using double-spacing as an attachment with an email note.
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15. (2) Study/master the Essential
Knowledge in Research in
Management/Marketing—you need to
invest the time in reading the
masterworks in research in your
discipline
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16. Examples of Essential Knowledge
• Jack M. Feldman and John G. Lynch, Jr. (1988), Self-Generated Validity and
Other Effects of Measurement on Belief, Attitude, Intention, and Behavior,
Journal of Applied Psychology, 73, 3, 421-435.
• GERALD J. ESKIN and PENNY H. BARON, Effects of Price and
Advertising in Test-Market Experiments, Journal of Marketing Research, 14
(November 1977), 499-508.
• JOHN A. HOWARD AND WILLIAM M. MORGENROTH (1968),
INFORMATION PROCESSING MODEL OF EXECUTIVE DECISION,
Management Science, 14, 7.
• Arch G. Woodside (2010), ―Bridging the chasm between survey and case study
research: Research methods for achieving generalization, accuracy, and
complexity,‖ Industrial Marketing Management, 39 64–75.
• John List and Sally Sadoff (2010), ―So you want to run an experiment, now
what?‖ http://www.fieldexperiments.com/uploads/132.pdf 16

17. (3) Work with a master-coach on a
research project (e.g., Professor Simone
Guercini, Professor of Marketing,
University of Florence, asked to come to
visit and work with me on a research
project; he came and stayed in my house
for ten days in 2009.
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18. Letter June 1, 2011 from Simone
Guercini to Arch Woodside
• From: Simone Guercini [simone.guercini@unifi.it]
• Sent: Wednesday, June 01, 2011 9:23 AM
• To: Arch Woodside
• Subject: I: European Journal of Marketing - Decision on Manuscript ID
• EJM-02-2011-0086
•
• Dear Arch,
• bad news from European Journal of Marketing Associate Editor. Reading
the three reviewer the third one doesn't suggest "rejection" as the
Associated Editor wrote in the letter.
• Do you think can be a good idea to indicate this point to the AE himself?
• I hope this message find you well.
• Please, advise.
•
• Simone
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19. • Simon,
• Thank you for this update. The three reviews are helpful.
• No, best not to send a comment to the AE in my opinion.
• Three steps to take now. (1) Best to add a bit of theory
upfront; (2) describe the method in more detail; (3) bring
in five additonal references in the discussion as the third
reviewer recommends.
• Then, submit to Journal of Business & Industrial Marketing.
Very high likelihood of acceptance in the JB&IM after
revising.
• Can you take the time to do the three steps? I am in Seoul
until July 7 and then go home for one week and then to
Auckland. I am really tied up until October.
• I hope that you are well. I hope that you will attend the
IMP conference in late August this year as well.
• Best wishes,
• Arch 19

20. • Arch,
• thank you for suggestions. Yes, I'll work on the
three point and I'll send you the paper before
to submit to Journal of Business & Industrial
Marketing. I need maybe three weeks before
to act this update.
• Congratulations for the Prize you obtained
recently from the Korean Academy of
Marketing.
• Best wishes,
• Simone
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21. (4) Avoid using fixed-point surveys with low response
rates (low = < 40% responses).
• Such studies assume that
• (1) respondents know their unconscious thinking
(most thinking occurs unconsciously),
• respondents cannot access their unconscious
thinking sufficiently on their own
• (2) are willing to share this information with the
interviewer;
• Respondents edit their thoughts before answering;
• (3) and translate their own knowledge usefully into
responses on 7-point scales.
• 7-point scales miss much contextual information 21

22. (5) Examine context influences in your
research—get into the field where the action is
happening—read Henry Mintzberg’s ―Direct
Research‖ article
http://www.jstor.org/stable/pdfplus/2392364.pdf?
acceptTC=true
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27. 27

28. Opening sentence of
An Emerging Strategy of "Direct" ResearchAuthor(s): Henry
MintzbergSource: Administrative Science Quarterly, Vol. 24, No.
4, Qualitative Methodology (Dec., 1979),pp. 582-589.
For about eight years now, a group of us at McGill Univer-
sity's Faculty of Management has been researching the pro-
cess of strategy formation. Defining a strategy as a pattern in
a stream of decisions, our central theme has been the contrast
between "deliberate" strategies, that is, patterns intended
before being realized, and "emergent" strategies, patterns
realized despite or in the absence of intentions.
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29. Accuracy is paramount!
• Achieving accuracy is paramount.
• Generality and complexity are add-on objectives.
• To some meaningful extent, process researchers
can plan their research designs to accomplish all
three objectives to a meaningful degree.
• However, attempting to insure generality at the
cost of accuracy and complexity will only insure
the continuation of research reports of little
importance and even less impact.
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30. (6) Build in replications into your
research design; do not label
yourself as a qualitative or
quantitative researcher—go beyond
a one method stance.
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31. (7) Learn to do fuzzy-set
qualitative comparative analysis;
read Charles Ragin’s (2008) recent
book.
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32. (8) Learn how to do field
experiments—read the outstandnig
articles by John List and the bad
study on improving teaching in
India (to avoid making the same
mistakes) by Esther Dufloe
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33. (9) Learn how to do management
and/or anthropological research—
read van Maanen’s 1978 classic, ―The
Asshole‖
and Woodside’s (2010) Case Study
Research: Theory, Methods and
Practice.
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35. ―The Asshole‖ is available for free at:
http://petermoskos.com/readings/Van
_Maanen_1978.pdf
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36. http://books.emeraldinsight.com/display.asp?isb=9781849509220&CUR=GBP
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37. (10) Ask two experts to read your (a)
research design before collecting
data and(b) your paper and to
provide comments before submitting
to a journal editor.
The most valuable double-step to take
and the step most early career scholars
never take.
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38. Questions?
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39. Thank you!
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