The document contains survey results from a target audience for a new music magazine. It shows that the target audience is between 16-22 years old, mostly female, and prefers pop and rock music genres. It also indicates that the majority currently buy music magazines and consume music through YouTube, radio, and on their iPods. Most admit to illegally downloading music. including chances to win concert tickets would appeal most to readers. Respondents would be willing to pay between $2.20-2.70 for the magazine, and prefer the color black for the magazine's design.

1. How old are you?
13-15 16-19 20-22 23-25 25+
3 4 4 2 2
4
3.5
3
2.5
2
1.5 Series1
1 From this I can tell that my
0.5 target audience will be
0
13-15 16-19 20-22 23-25 25+
between the ages of 16- 22
How old are you?

2. Gender?
male female
6 9
9
8
7
6
5
4 Series1
3
2
1
0
male female
Gender? From this I gathered that the
majority of my target audience
will be female and so my
magazine will slightly reflect
this.

3. What genre of music do you prefer?
4 Rap R&B Jazz Pop Rock
3 4 1 4 3
3.5
3
2.5
2
1.5 Series1
1
0.5
0
Rap R&B Jazz Pop Rock
What genre of music do you prefer?
From this I gathered that my
target audience preferred
the more conventional music
genres and so my music
magazine will a magazine
that caters to all genres but
my artist’s music genre will
be pop – rock.

4. Do you buy music magazines?
12
Yes No
10 11 4
8
6
Series1
4
2
0
Yes No
Do you buy music magazines? From this I could tell
that the majority of my
target audience would
buy my music magazine

5. How do you consume music?
16 Youtube Radio Music channels Ipod or Mp3
14 11 9 15 15
12
10
8
6
Series1
4
2
0
Youtube Radio Music Ipod or
channels Mp3 From this I can tell that my
How do you consume music? target audience consumes
music in a variety of ways and
would relate to my artist if
they started of their career
using YouTube, as they may
feel that they were apart of
their discovery as an artist.

6. Do you illegally download
music
16
Yes No
14
15 0
12
10
8
6 Series1
4
2
0
Yes No From this I can tell most of my
Do you illegally download music target audience illegally
downloads music.

7. What appeals to you about Music Magazines?
a chance
to win
concert
free gifts free cosmetic products interviews sample singles tickets
6 0 7 3 15
From this I gathered a chance to win concert tickets
What appeals to you about Music Magazines?
that for the sell of my
music magazine,
sample singles
including a chance to
win concert tickets
would appeal to my interviews
Series1
target audience and
this will reflect in my
music magazine free cosmetic products
free gifts
0 2 4 6 8 10 12 14 16

8. From these statistics my target
audience would spend 2.70 on a
How much would you pay for a music magazine?
music magazine and consider
spending more and so my music 1.00 -1.50 1.60-2.10 2.20- 2.70 2.80 +
magazine will reflect this. 0 5 8 2
9
8
7
6
5
4
3 Series1
2
1
0
1.00 -1.50 1.60-2.10 2.20- 2.70 2.80 +
How much would you pay for a music magazine?

9. What would be your prefered colour scheme on a music magazine?
grey red black purple blue pink
4 2 6 0 0 3
From these results
6 I can tell that my
5 target audience
4 prefer the colours
3 black for a music
2 Series1 magazine and so I
1
will definitely
0
grey red black purple blue pink
include this in my
music magazine.
What would be your prefered colour scheme on a
music magazine?