The document is a case study by Blue Hill Research focused on AirWatch by VMware as a BYOD solution, detailing the company's background and expertise in enterprise mobility management. It features insights from CEO Ralph Rodriguez, research analyst James Haight, and creative designer Qi Zhang, highlighting their qualifications and roles in the organization. The study emphasizes the importance of data visualization and the strategic assessment of emerging technologies.

1. Choosing AirWatch by
VMware as a BYOD solution
Blue Hill Research Case
Study

2. Blue Hill Research conducted a study to
understand the business associated with
Enterprise Mobility Management (EMM)
solutions such as AirWatch by VMware.

8. Ralph Rodriguez
ABOUT THE ANALYST
CEO
Ralph Rodriguez is the CEO and Chief Research Officer of Blue Hill Research and an industry
expert across cloud, mobile and security technologies. Ralph brings over 25 years of experience
spanning IT management, research and entrepreneurship in a variety of executive CxO roles.
Previously Rodriguez served as COO of Nucleus Research, Inc., SVP and Research Director at
Aberdeen Group (NYSE:HHS), CTO of Brooks Automation (NASDAQ:BRKS), EVP-CIO of Excelon
Corporation (NASDAQ:EXLN) and EVP-CIO of C-bridge Internet Solutions (NASDAQ:CBIS).
Rodriguez is currently a Fellow at Massachusetts Institute of Technology (MIT) and holds a Sc.D. in
information systems and a graduate of the management program GPMD-MBA at IESE Business
School, Barcelona Spain. Rodriguez is a veteran of the Persian Gulf War.
@ralphopinions www.linkedin.com/in/ralphrod

9. James Haight
ABOUT THE ANALYST
Analyst
James Haight is a research analyst at Blue Hill Research focusing on analytics and emerging enterprise technologies.
His primary research includes exploring the business case development and solution assessment for data
warehousing, data integration, advanced analytics and business intelligence applications. He also hosts Blue Hill's
Emerging Tech Roundup Podcast, which features interviews with industry leaders and CEOs on the forefront of a
variety of emerging technologies.
Prior to Blue Hill Research, James worked in Radford Consulting's Executive and Board of Director Compensation
practice, specializing in the high tech and life sciences industries. Currently he serves on the strategic advisory
board of the Bentley Microfinance Group, a 501(c)(3) non-profit organization dedicated to community development
through funding and consulting entrepreneurs in the Greater Boston area. James graduated summa cum laude
from Bentley University with a Bachelors of Science in Economics.
@James_Haight www.linkedin.com/in/jamesthaight

10. Qi Zhang
ABOUT THE DESIGNER
Creative Assistant
Qi is Blue Hill's lead creative designer, responsible for company's design and multimedia initiatives.
As a creative designer, Qi specializes in highlighting data through visual narratives. She uses graphics
And illustrations to connect with audiences by communicating complex concepts through simple and
clear designs. Qi received her BA from Hunan University, MA in Integrated Marketing Communication
from Emerson College.
@QiZhang77 www.linkedin.com/in/qizhang90

11. Phone: +1 (617) 624-3600
Contact Sales: sales@bluehillresearch.com
Contact Research: research@bluehillresearch.com
Thank You!
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