WHAT IS AIMS
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AIMS stands for Ad Inventory Management System
Therefore AIMS is an innovative Hyperlocal Marketing platform for reaching the target audience at the same time keeping an eye on the last mile information about the person who have seen the advertisement
Name, Age, Gender, Phone Number, email, Destination
Web Pages Browsed, TV Channels viewed, Books Read, Coupons Redeemed
Time Spent, Advertisement seen clicked and Responded
This information is used to retarget the customer in real time through our Marketing Automation system
Automated SMS, email, Voice Broadcast or Call Connect
All these Details are logged in the system and reported via Mobile App and Web Dashboards
Provides free WiFi to people on Chennai Central Railway Station
With 30 free Entertainment TV Channels streamed live
30 Min free Internet Browsing
Coupons and Discounts in offerings
information in form of
PNR Status
On-Line Tickets
Train Schedule
Seat Availability
HOW IT WORKS
Howtiworks
BENEFITS
Know details of the person who have seen your Ad.
Retarget them with appropriate message in real time, speak to them when they are interested
If the person clicks on the add it not only will open up in a new page but also connect automated via direct call connect,automated voice IVR or SMS
Target search can be achieved
e.g. If the advertiser want to target all Males in the age group 23 to 55 who have browsed the internet for 15 min and have searched for fitness. Then an automated communication can be triggered to these individuals via SMS, email, call broadcast call connect etc.
Data helps in planning Social Media Campaigns and other SEO Activities
Promotion of your Brand in an area of high flux commuting
Measure Eyeballs in real time using Live Dashboards via.Mobile Apps
Opportunity to See for Scree Advertisement in a Day
24 X 60 =1,440 min
Average Time Spent is 30 Min per User
Get access to SMS and email Communication Platform with Real-Time Data for Target Marketing
Know Who is Watching What and When, Stratergies Accordingly
Make use of Innovative Promotional Management System
2. AIMS – HyperLocal Marketing
Therefore AIMS is an innovative HyperLocal Marketing platform for
reaching the target audience at the same time keeping an eye on the last
mile information about the person who have seen the advertisement
Name, Age, Gender, Phone Number, email, Destination
Web Pages Browsed, TV Channels viewed, Books Read, Coupons Redeemed
Time Spent, Advertisement Seen / Clicked and Responded
This information is used to retarget the customer in real time through our
Marketing Automation system
Automated SMS, email, Voice Broadcast or Call Connect
All these Details are logged in the system and reported via Mobile App and
Web Dashboards
3. The entire complex has 15 platforms to handle long-distance trains with 3
platforms exclusively for suburban trains
Chennai Central Railway Station has daily 200+ trains with 3,50,000+
Commuters moving to different locations in India
The 13-storied annexed building, the Moore Market Complex Building, has
3 platforms and handles north- and westbound suburban trains
More than 20% trains getting delayed every day
In 2012-2013 Chennai railway station was the top revenue-generating
station of the Southern Railway
Chennai Railway Station – Facts & Figures
4. Schematic
Entertainment
Internet
Information
Coupons
Advertisers to see relevent
information visualized on
Live Dashboards
1. Commuters enter Wi-Fi Zone get
access to Wi-Fi
2. Wi-Fi Assistance will be around to
help or assist
3. Users get connected to the System
1. User connects using Laptop, Tabloid, Smartphone
1. Entertainment 30+ Local Channels
2. Internet High Speed Internet browsing
3. Coupons Instant Discounts & Coupons
4. Information Travel related info
1. User Logs in into the system by
entering general information
2. They receive OTP
1. This used for access
Internet
3. They get access to
1. 30+ Local and other TV
Channels
2. 30 Min of Free WiFi Usage
3. Discounts and Coupon
4. Important Information
5. Advantage Of AIMS
100% one-on-one audience engagement with media
Targeted brand promotions with customized branding options, to benefit
Local and National advertisers
Marketing automation system via SMS & E-mails improving brand recall &
optimizing ROI
Captures last mile information of your prospect engage with your brand
Our live dashboards in visualized format keeps you inform about the
activities
Periodic reports helps you take inform decision
6. AIMS – Value Calculus
Therefore
AIMSCustomer
Engagement
Live
Dashboards
Marketing
Automation
Optimized
ROI
Customized
Branding
Improve customer
experience with
timely engagement
Live Dashboard help
stakeholders stay informed
of interactions happening
with the brand
Automate marketing
processes by sending
response SMS and
Emails to gain
maximum brand recall
Customize your
branding
communication
and creatives in
real time
7. Branding Options @ AIMS
Main Login Page
1 Main Banner Ad
2 Register Button
Login Confirmation
3 Registration Confirmation
Main Login / Push Ad’s
4 Video Ad
8. Branding Options @ AIMS
Home Page
5 Top Banner Ad
6 Bottom Banner Ad
Sub Pages
7 Top Banner Ad
8 Bottom Banner Ad
11. Ad Space Descriptions
1 Main Banner Ad - Maximum 5 advertisers refresh rate of 1 minute
2 Register Button – SMS, as well as Emailer will be sent on button click
3 Registration Confirmation : Logo branding
4 Video Ad: 10 Sec video as or 10 Sec static image display
12. Ad Space Descriptions
5
11 Main Page Login Ad : Maximum 5 advertisers refresh rate of 1 minute
12 Internet Page Login Ad : Maximum 5 advertisers refresh rate of 1 minute
7 10 Top Banner Ads: Maximum 5 advertisers refresh rate of 1 minute
6 8 9 Bottom Banner Ads: Maximum 5 advertisers refresh rate of 1 minute
14. Rate Card
Sr. Type Description Rate Per Month
1 Main Login Page • Max 5 Advertiser with 1 minute refresh Rate Rs. 35,000/-
2. Login Confirmation Box • Max 5 Advertiser with 1 minute refresh Rate Rs. 25,000/-
3. Main Page Top Banner • Max 10 Advertisers with 1 minute Refresh Rate Rs. 25,000/-
4 Main Page Bottom Banner • Max 10 Advertisers with 1 minute Refresh Rate Rs. 20,000/-
5 Sub Pages Top Banner • Max 10 Advertisers with 1 minute Refresh Rate Rs. 20,000/-
6 Sub Pages Bottom Banner • Max 10 Advertisers with 1 minute Refresh Rate Rs. 15,000/-
7 TV Panel • Max 15 Advertisers with 1 minute Refresh Rate Rs. 15,000/-
8 Internet Page Main Box • Max 10 Advertisers with 1 minute Refresh Rate Rs. 25,000/-
9 Internet Page Small Box • Max 10 Advertisers with 1 minute Refresh Rate Rs. 20,000/-
10 Push Video / Image Ad • 10 Second duration, main Page Login Ad Rs. 50,000/-
21. What is Therefore all about?
Therefore is a Techno-Marketing company with a core focus on Offline to
Online Marketing Automation
It captures last mile information of the customer interacting with a brand across all
media platforms and in real-time
It helps Businesses connect to their customers, measure everything about their
communication and effectively help close a deal
The core competency of Therefore is Analytics and Reporting systems
Built on a Big Data platform the system is highly scalable and can be
integrated with any other technology and platforms
In a nutshell, we provide an integrated platform in order to arrive at an
informed decision
22. Our Service Offerings
Prosumer Matrix
• Ad efficacy management
• Promotional management
• Intelligent Response
Management
Neuromers
• Ethnography
• Lead Nurturing
Therefore Matrix
• Dynamic Landing Pages
• Keyword Call Tracking
• Click To Call
Impart
• BTL Activation
• Interactive Standees
BuzzAngles
• Digital PR Mapping
• Mention Analytics
AIMS + Artha
• Hyperlocal Marketing
Platform
• Target Advertising
Research and Live Dashboards
23. Mumbai:
• Dr. Anar D Rupji +91 9819684463 anar@thereforeindia.com
Bengalooru :
• Dayanidhi M +919762799092 dayanidhi.m@thereforeindia.com
For Demo
http://therefore-d.net/aims-demo/