The document outlines the hero's journey framework which describes the typical path of a hero in mythology and storytelling. It discusses the four main parts of the framework - the departure, initiation, return, and reintegration - which involve 12 total steps. These include the call to adventure, refusal of the call, meeting with the mentor, crossing into the unknown, tests and enemies, approaching the innermost cave, the ordeal, reward, the road back, resurrection, and return with the elixir. Real-life examples like The Lion King and startup journeys are used to illustrate how the hero's journey can apply to personal growth and building a business.

1. www.companyname.com
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The Hero’s Journey of
the corporate startupTaking and surviving all the steps towards a
hero’s success
11 April 2019 - Innov8ers conference Paris
Leonard Bukenya
leonard@aimforthemoon.com

2. create businesses that positively impact 100 million lives

3. MY TINDER STORY THAT DID NOT HAPPN…

4. Today you will learn how to:
1. SLAY your DRAGONS
2. tell your EPIC story

5. greek mythology

6. the lion king

7. the social network

8. THE
HERO’s
JOURNEY

9. THE CAVE YOU fear to enter
holds the treasure you seek
- Joseph campbell

10. 4 parts
12 steps
https://www.storyboardthat.com/articles/e/heroic-journey https://venngage.com/blog/heros-journey/

11. 1. the call to adventure: let’s innovate!
from a peaceful state to the start of the journey
from the ordinary world to the extra ordinary
The ordinary
world
the call to
adventure
refusal

12. the ordinary world
SIMBA is heir to the throne in the pride lands

13. business as usual

14. call to adventure
SCAR KILLS MUFASA AND TELLS SIMBA TO LEAVE

15. what brings the sense of urgency?

16. market disruption

17. when it is perceived like this….

18. make sure the basics are aligned
https://thecorporatestartupbook.com/

19. apply to your situation
http://www.jagannemani.com/strategy-frameworks-for-innovation/

20. refusal of the call
SIMBA IS SCARED AND RETREATS into the dessert

21. no resources
=
No focus
=
no innovation

22. 2. the supreme ordeal: what are we going to do?
Learning, validating and growing towards your ultimate goal
mentor / helper
crossing the
threshold
testing, allies and
enemies

23. meeting with the mentor
SIMBA MEETS TIMo and pumba and is introduced to their life

24. the right diverse team

25. http://theteamcanvas.com/

26. seek mentors, supporters and examples

27. crossing the threshold
SIMBA EMBRACES his new life “hakuna matata”

29. http://theleanstartup.com/principles

30. tests, allies and enemies
nala finds samba and they fall in love

31. experiment experiment and experiment

32. http://startupstash.com/ https://startupresources.io/ https://www.producthunt.com/
There are so many cool tools you can use

34. https://aimforthemoon.typeform.com/to/nacdOR

35. create your band of pirates

36. you have found your ultimate quest!

37. 3. transformation
YOU know your goal but still have to get there
the approach to the
inner most cave
the ordeal the reward

38. approach to the inner most cave
nala ask samba to return and take the throne from scar

39. your first real customers!

40. https://medium.com/@ms.mbalke/aarrr-framework-metrics-that-let-your-startup-sound-like-a-pirate-ship-e91d4082994b

41. the ordeal
simba must choose to save his kingdom or keep his new life

42. getting the big buy in

43. getting all your ducks in a row

45. the reward
MUFASA’s ghost tells samba that he must return to the pride

46. victory: to the next level

47. 4. the hero’s return
the last battle, you now have to grow a successful business!
road back resurrection
the return with
the elixer

48. the road back
simba returns to the pride and faces scar

49. you are now running well funded a startup

50. the resurrection
learning scar killed his father samba throws him out

51. the big bet and inner battle

53. https://www.quora.com/What-is-the-history-of-Flickr

55. https://medium.com/swlh/how-slack-became-a-5-billion-business-by-making-work-less-boring-f78bdad685c8

56. return with the elixer: back to the original state
simba reclaims the throne on pride rock

57. You were succesfull and it is business as usual

58. MY TINDER STORY THAT started my journey…..

59. 4 parts
12 steps
not only fiction: the 4 stages of learning how to be proficient
unconscious incompetence
=
wrong intuition
conscious incompetence
=
worng analyses
conscious competence
=
right analyses
unconscious competence
=
right intuition

60. learning is a never ending joUrney

62. feel free to contact me about your journey
leonard@aimforthemoon.com