Mobile / Video convergence. Quick deck for presentation to team about mobile and video growth, with mobile stats and facts.

1. BRIGHTCOVE
AIM Video Solution

2. Quick Video Stats
• Online video production
will account for more
than one third of all
online ad spend by 2018.
• Users give up on video if
it doesn’t load in TWO
seconds.
• 44% of YouTube traffic
now comes from mobile
– up from 25% last year
and 6% in 2012.
• Mobile video ads that
include social media
buttons drive 36%
higher engagement
*Borrell, YouTube, Akamai, Rhythm NewMedia

3. Mobile & Video convergence
• Mobile and tablet users are three times as likely
to view video as laptop or desktop users.
• Mobile Video traffic was 53% of global internet
bandwidth by December 2013.
NPD, Cisco Whitepaper 2/14

4. Mobile & Video convergence:
– 10 Million more mobile
users in the first 6
months compared to last
year.
– 3453 Videos on 4
different platforms
Group 2013 2014
Equine 1.8M 3.1M
Outdoor 1.9M 3.7M
Natl Parks 128k 195k
Mountain 417k 895K
Marine 863k 1.4M
Home 498k 783K
Healthy 7.8M 13.3M
Shows 101k 131K
TOTAL 13.5M 23.5M
Mobile Growth 2013 vs 2014 (Jan-Jun)

5. New Capabilities
• Preroll, Postroll and
banner video ads
– across all AIM groups
and titles
– by brand/group
• Detailed
stats/dashboard
• 6 Separate groups with
rollup

6. Rollout
• Migrate/move content from other platforms
• Create video stats & sales sheets for each
group
• Compatible with DoubleClick and Operative