This document summarizes the marketing and communication activities of AIESEC FTU Hanoi from July 2013 to December 2013. It discusses their team management, branding efforts, external and internal communication channels, and knowledge management activities. Some key highlights include brand training for members, 10 events with external engagement, 6 informal partnerships, over 150 PR articles and videos, and frequent updates to their wiki which 50% of members utilize. The team effectively managed social media fanpages, newsletters, and communication channels to engage members and partners.

1. MARKETING & COMMUNICATION
r&R APPLICATION
01.07.2013 – 31.12.2013
AIESEC FTU HANOI
Term 13-14

2. CONTENTS
A. Team management &
contribution to a
united aiesec vietnam
1. External
Communication
b. Marketing
R&R application
2. Branding
c. Internal
communication
d. Knowledge
management

3. A. Team management and
contribution to a united
aiesec vietnam

4. Demonstrating team culture
& team connection

5. Demonstrating team culture
& team connection
• [ACE 2013] COMM TRIBUTE VIDEO
• [ACE 2013] TRIBUTE VIDEO FOR VPMarCom 1314
T.E.A.M
Together
Everyone
Achieves
More!

6. Contribution to
a united aiesec vietnam
“Looking back for all the achievements of MarCom RMIT
has got, it was the ‘Activate your Global Career’ Talk show
that I can take my pride on. This all started with the
inspiration that I got from a talk to MarCom Team of LC
FTU Hanoi, especially Ms. Ngoc Dao, the LVCP, back to our
time in Ignite 2013. During execution, once again, I learned
and got supported a lot from this team from both the GLAD
2013, which I’m sure that has left the legacy to look up to,
and personal advisory. Without much of the lessons learnt
from this team, the success of MarCom RMIT on the Talk
show would not be that great. Thank you MarCom FTU
Hanoi, for being supportive and a good role model that
motivated us to learn more, and to grow.”– Nguyen Tran
Huong Thao (LCVP MarCom RMIT 2013)

7. Contribution to
a united aiesec vietnam
“Just only one week left till the comeback of Y2B
and ILEAD 2014 national conference, we - the OC
from LC Hanoi, are rushing to finish those very
last tasks in order to bring the best conference
experience ever to AIESEC members in Vietnam.
Had it not been for the major support and great
legacy from LC FTU Hanoi, esp. MarCom team –
who successfully held GLAD 2013, we could not
make ILEAD, Y2B (especially Y2B 2014's
Information Seminar) happen. Thank you, LC FTU
HN, for being such a sweet and caring neighbor
in Hanoi region.” - Doan Huong Giang (OCVP
Y2B 2014)

8. Contribution to
a united aiesec vietnam
“With a team of only 2, we carried out
the national MarCom project of AIESEC
Vietnam. Undeniably, we couldn’t have
made it without the support from other
LCs. Especially LC FTU Hanoi, we are
greatly impressed by your professional
working style as well as your
collaborative and friendly attitude. I do
hope we will have the chance to
cooperate with MarCom FTU HN in
other projects.” - Huynh Van Duy
Thanh (MarCom member, LC FTU
HCM)

9. Contribution to
national marcom projects
We
actively support
our MarCom fellows
by giving them inputs
to better the
national projects

10. Contribution to
national marcom projects
E-Magazine
Form
Infographic
Structure
Story Telling
through
Animations
Link

11. B. marketing

12. 1. External communication
2. Branding

13. 1. External Communication
The ratio Raised/ Application Form of exchange programs:
- GCP: 23/91
- GTP: 7/50

14. 1. External communication
The relative growth and absolute growth of exchange compared
to last year: GCP
25
20
15
No. of Ra
10
No. of Ma
5
0
2012
2013

15. 1. External communication
The relative growth and absolute growth of exchange compared
to last year: GTP
No. of Ma
8
6
4
No. of Ma
2
0
2012
2013

16. Structured system of
external communication channels
Facebook fanpages
LC : 8070 likes
GCP: 6064 likes
GTP: 1976 likes
GLAD: 2620 likes
Global Passport: 1189
likes
Global Citizen (iGCDP):
2794 likes
Website
Official website:
2043 views
Email
ftu.hanoi@aiesec.vn

17. Relative growth in terms of
visitors of FACEBOOK FANPAGES
9000
8000
7000
6000
5000
4000
3000
2000
1000
0
Jul 1st, 2013
Dec 31st, 2013
for precise numbers, click here

18. 2. Branding
• Brand Training for LC members:
 Brand Training materials: link
 Brand Training Survey: link

19. 2. Branding
• The no. of events having external engagement: 10
 GCP: 03 (IS & OPS Fall 2013, OPS Winter 2013)
 GTP: 02 (IS fall 2013 & OPS Fall 2013)
 Global Passport: 02 (Promo Workshops)
 Dash for Impact: 01 (project report)
 GLAD 2013: 02 (Press Conference & Main Event)

20. 2. Branding
• The no. of partnerships: 06 (informal) partnerships
Link to partnership review semi-annual report
• The no. of PR articles and videos: 156
Link to articles and videos

21. C. INTERNAL COMMUNICATION

22. STRUCTURED SYSTEM OF
INTERNAL COMMUNICATION CHANNELS
• Lc facebook group: 215 active members
• Lc google mail group: aiesecftuhanoi@googlegroups.com
– 80 active members

23. The no. of
internal newsletters: 19
 Link to internal newsletters
• % LC members reading internal newsletter: roughly 80%

24. OTHERS

25. D. Knowledge management

26. KNOWLEDGE MANAGEMENT
• Knowledge Management Training:
 KM training materials: Link
 KM training survey: Link
• Structured and frequently Updated lc’s wikis:
 Aiesec ftu hanoi’s official wiki: link
 Lc’s WIKI STRUCTURE: Link
• % LC members utilize wiki: 50%

27. Should you have further concerns,
feel free to contact:
Dao Hong Ngoc
Vice President of Marketing & Communication
AIESEC FTU Hanoi – term 1314
Ngoch.dao@aiesec.net

28. THANK YOU FOR READING
Special thanks to members of Marketing &
Communication team – AIESEC FTU Hanoi,
who contributed to all the activities and
achievements aforementioned in the slides.