' In-depth analysis of global market opportunity for handheld and stationary bar code scanners, bar codeprinters, RFID transponders, printer consumables, and direct part marking equipment with detailed marketdefinitions and segmentations including: core technology, application, vertical markets, etc;' Market penetration scenarios, estimates and forecasts for bar code scanners, printers, RFID transponders,consumables and direct part marking equipment;' Users' technical and commercial requirements and preferences, including end-user investment drivers andapplications, system integrator/OEM selection criteria, and distribution channel capabilities;' Analysis of the structure of the bar code scanners, printers, RFID transponders, consumables and direct partmarking equipment supplier communities, including leading and emerging supplier market share, position,direction and profiles; and' Discussion of key issues, forces and trends driving and restraining market growth and development, includingopportunities and requirements for suppliers to grow share and profit.