AI/ML Introduction by Joel Minnick

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark© 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Trademark
AWS | Artificial Intelligence

of digital transformation initiatives
supported by AI in 201940% - IDC 2018

Our mission at AWS
Put machine learning in the hands
of every developer

Broadest and deepest
set of AI and ML services
for your business
Solving the toughest
problems holding back
ML - cost, ease of use, and
data
75% lower inference cost
70% cost reduction in data-
labeling
“No ML experience required”
Unmatched support
for the most popular
frameworks
Built on the most
comprehensive cloud
platform optimized for
Machine Learning
85% of TensorFlow
projects in the cloud
happen on AWS
200+ new features and
services since Jan
2018
AWS holds the top spots on
Stanford’s benchmark, for
fastest training time, lowest
cost, lowest inference latency
Deepest set of security and
encryption features, with robust
analytics capabilities

10,000’s of customers | 2x the customer references

Bringing AI into your digital
transformation requires a new
“stack” that makes it easier to
put ML to work
Technology

ML FRAMEWORKS &
I NFRASTRUCTURE
AI SERVI CES
Vision | Documents | Speech | Language | Chatbots | Forecasting | Recommendations
ML SERVI CES Data labeling | Pre-built algorithms & notebooks | One-click training and deployment
Build, train, and deploy machine learning models fast
Easily add intelligence to applications without machine
learning skills
Flexibility & choice, highest-performing infrastructure
Support for ML frameworks | Compute options purpose-built for ML

M L F R A M E W O R K S &
I N F R A S T R U C T U R E
A I S E R V I C E S
R E K O G N I T I O N
I M A G E
P O L L Y T R A N S C R I B E T R A N S L A T E C O M P R E H E N D
& C O M P R E H E N D
M E D I C A L
L E XR E K O G N I T I O N
V I D E O
V is io n Speech C h atbo ts
A M A Z O N
S A G E M A K E R
B U I L D T R A I N
F O R E C A S TT E X T R A C T P E R S O N A L I Z E
D E P L O Y
P re- bu ilt alg o rith m s & n o tebo o ks
D ata labelin g (G R O U N D T R U T H )
O n e- click m o d el train in g & tu n in g
O ptim iz atio n (N E O )
O n e- click d eplo ym en t & h o s tin g
M L S E R V I C E S
F r a me wor k s I nt er f a c es I nf r a s t r uc t ur e
E C 2 P 3
& P 3 d n
E C 2 C 5 F P G A s G R E E N G R A S S E L A S T I C
I N F E R E N C E
H yperparam eter o ptim iz atio nA l g o r ith m s & m o d e l s ( A W S M A R K E T P L A C E
F O R M A C H I N E L E A R N I N G )
L an g u ag e F o recas tin g R eco m m en d atio n s
N o te b o o k h o s tin g R ein fo rcem en t learn in g
A u to - s calin g
V irtu al private clo u d
P rivate L in k
E las tic In feren ce in teg ratio n

A I S E R V I C E S
I M A G E
& C O M P R E H E N D
M E D I C A L
L E XR E K O G N I T I O N
V I D E O
V is io n Speech C h atbo ts
F O R E C A S TT E X T R A C T P E R S O N A L I Z E
L an g u ag e F o recas tin g R eco m m en d atio n s

Modernize your contact center to improve customer service
conversational chat bots | call transcription | intelligent routing | sentiment analysis | VoC analytics
text-to speech | multilingual omni-channel communication
P O L L Y T R A N S C R I B E T R A N S L A T E C O M P R E H E N D L E X

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
Meaningful
customer interactions
Liberty Mutual uses Amazon Lex and AI Services
to develop natural language-driven
conversational apps to allow customer service
agents to respond to customer requests with
real-time and contextual intelligence, improving
response time, and quality of service.

Use AI services to strengthen safety & security
accurate facial analysis | identity protection | metadata extraction
C O M P R E H E N D &
C O M P R E H E N D M E D I C A L
I M A G E
V I D E O

Real-time
identity verification
Aella Credit uses Amazon Rekognition to
analyze images to verify an individual’s identity
in real-time without human intervention,
allowing it to provide instant loans to eligible
customers through its mobile app.

Reduce localization costs & improve accuracy
custom vocabulary | timestamp generation | secure real-time translation | language identification

Scaling
real-time translation
Using Amazon Translate, Lionbridge is able to
scale machine translation in order to localize
content faster and in more languages. Using
Translate, Lionbridge was able to reduce
translation costs by 20 percent.

Targeted
customer acquisition
VidMob uses Amazon Rekognition and
Amazon Transcribe for metadata extraction
and sentiment analysis, to help marketers
understand which videos resonate with
audiences. This allows marketers to promote
targeted content to acquire new customers.

Personalize customer experiences with targeted recommendations
recommendation technology used by Amazon.com | context-aware recommendations
sentiment analysis | VoC analytics
P E R S O N A L I Z E C O M P R E H E N DR E K O G N I T I O N
I M A G E
V I D E O
NEW

Personalizing
customer experiences
Domino’s uses Amazon Personalize to customize
and scale relevant marketing communications to
customers based on time, context, and content,
thereby improving and enhancing their
experience with the Domino’s brand.

Accurately forecast future business outcomes
forecasting technology used by Amazon.com | multiple time-series data
forecast scheduling & visualization | supply chain integration
F O R E C A S T
NEW

Increase efficiency with automated document analysis
optical character recognition (OCR) | automatic data extraction | natural language processing
intelligent search | text analytics
C O M P R E H E N D &
C O M P R E H E N D M E D I C A L
T E X T R A C T
NEW

1
2
3

Amazon SageMaker
Fast & accurate
data labeling
Built-in, high
performance
algorithms &
notebooks
B U I L D
1
One-click
training and
tuning
T R A I N
Model
optimization
2
Fully managed
hosting with
auto-scaling and
elastic inference
One-click
deployment
D E P L O Y
3

One-click
model training
& deployment
10x
better algorithm
performance
Train once
run anywhere
AMAZON SAGEMAKER
70%
cost reduction for data
labeling using Ground Truth
2x
performance increases from
model optimization with Neo
75%
cost reduction for inference
with Elastic Inference
R E D U C E C O S T S I N C R E A S E P E R F O R M A N C E E A S E - O F - U S E

Fueling product
innovation
Using Amazon SageMaker, Intuit developed ML
models that can pull a year’s worth of bank
transactions to find deductible business expenses
for customers. Using SageMaker, Intuit reduced
machine learning deployment time by 90%, from
6 months to 1 week.

Optimizing supply
chain operations
Using Amazon SageMaker, Convoy builds and
trains machine learning models to optimize
driver schedules and to ensure load balancing,
capacity planning, pricing and payments.

Store & retrieve
your data
Comprehensive
analytics
Protect
your data
Delivers
99.999999999%
durability
Up to 400%
faster data
queries
Deepest set of
security &
encryption features

CultureSetting your organization
up for success

Assess your structured
and unstructured
data sources
Create
the loop
1.
Connect technology
initiatives with
business outcomes
Advance your
data strategy
Put machine learning
in the hands of
your developers
Organize
for success
2. 3.
?

• Build machine learning models in Amazon
SageMaker
• Train, test, and iterate on the track using the
AWS DeepRacer 3D racing simulator
• Compete in the world’s first global autonomous
racing league, to race for prizes and a chance to
advance to win the coveted AWS DeepRacer Cup
A fully autonomous 1/18th-scale race car designed to help you learn about
reinforcement learning through autonomous driving

• Purpose-built for ML-skills development
• Fully programmable & customizable
• Build custom Amazon SageMaker models
• 10-minutes to your first deep learning project
The world’s first deep learning-enabled video camera for developers

ML Solutions Lab
Brainstorming
Custom modeling
Training
Work side-by-side with Amazon experts
Practical education on ML for new & experienced practitioners
Based on the same material used to train Amazon developers
How we can help…
Machine Learning Training & Certification

aws.ai

AI/ML Introduction by Joel Minnick

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