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市场部新增了一个渠道资源位,可以用来推广商品,需要基于以往的商品转化数据,运用AHP分析法选择一个效果最优的商品。
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市场部新增了一个渠道资源位,可以用来推广商品,需要基于以往的商品转化数据,选择一个效果最优的商品。
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市场部新增了一个渠道资源位,可以用来推广商品,需要基于以往的商品转化数据,运用AHP分析法选择一个效果最优的商品。
1.
如何选择 最优商品进行推广 BY 张童银
2.
01 背景与目标 02 AHP模型介绍 03
分析与结果 04 决策与建议
3.
背景与目标 01
4.
背景与目标 市场部新增了一个渠道资源位,可以用来推广商品,需 要基于以往的商品转化数据,选择一个效果最优的商品。
5.
AHP模型介绍 02
6.
什么是层次分析法(AHP) 层次分析法,是一种将与决策总目标相关的细分元素进行分解,在此基 础上做层次权重的方法,能够结合定性与定量指标进行判断。
7.
分析与结果 03
8.
层次分析法(AHP)的步骤 构建 层次 结构 构造 对比 矩阵 计算 权重 得分 方案 判断 矩阵 明确目标层 准则层
可选方案 对「准则层」构建对比矩阵 对「方案层」构建对比矩阵 1-9标度法 规范列平均法 0-1标准化
9.
构建层次结构
10.
构造成对比矩阵 步骤: ① 构造决策因素成对比矩阵 ② 利用规范列平均法计算权重 ③
进行0-1归一化操作 ④ 计算最终权重系数
11.
构造方案判断矩阵 步骤: ① 获取元数据 ② 构造决策因素对比矩阵 ③
利用规范列平均法计算权重 ④ 进行0-1归一化操作 ⑤ 计算最终得分
12.
决策与建议 04
13.
选择最优方案 经过AHP分析后,三类商品总得分排序为:Vue、Python以及Java, 其中Vue的引流能力最强,Python的各项数据表现平均。经判断,将选择 Vue作为本次推广产品。
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