Agriculturial
•Download as PPT, PDF•
0 likes•245 views
The document outlines Agro Max's group presentation on marketing their fertilizer products in Pakistan. It includes sections on conducting a situation analysis through examining demand trends, market segmentation, competitors, and SWOT analysis. It also discusses developing a consumer analysis questionnaire and introducing the company and its product lines. The presentation proposes strategies for direct marketing objectives, media strategies, creative strategies, and allocates a 21 million budget.
Report
Share
Report
Share
Recommended
Agril. summit 2006 2
The document discusses the Agricultural Technology Management Agency (ATMA) model of public-private partnership in agricultural extension in India. Key points:
1) ATMA decentralized extension planning to the district and local level to make it demand-driven and market-oriented.
2) It organized farmers into groups to produce high-value crops for domestic and international markets through contract farming with private companies.
3) This led to crop diversification and increased farm incomes in project districts compared to non-project districts from 1999-2004.
4) The model emphasized empowering farmers, strengthening research-extension-farmer linkages, and greater involvement of the private sector and NGOs in extension.
Pakistan Mango
The document characterizes the mango value chain in Pakistan's Punjab province. It finds that mangoes contribute significantly to Pakistan's economy but productivity and exports are low. It maps the domestic and export value chains and finds small farmers dominate production while infrastructure, quality standards, and access to inputs and markets limit competitiveness. It concludes major efforts are needed in production practices, post-harvest management, compliance with international standards, and developing new export markets to improve productivity and increase profits from mangoes.
Marketing in poultry
The document discusses marketing strategies for poultry products. It defines marketing as finding what customers want and supplying it for a profit. It outlines important marketing activities like market research, production planning, and coordinating inputs. Effective marketing is important for poultry farmers to take advantage of larger urban markets. The document also describes characteristics of poultry products and markets that should be considered when developing a marketing strategy, such as perishability, competition from other meats, and customer expectations around quality and consistency. It emphasizes the importance of thorough market research and analysis to identify a niche that can be profitably filled.
Marketing Livestock and Poultry Products
The document discusses abbatoir classification and marketing methods for livestock in the Philippines. It describes 4 classifications - AAA, AA, A, and non-accredited - based on facilities and eligibility for domestic and international sales. It also outlines 8 common marketing methods including local markets, traders, barrio agents, wholesalers, retailers, auction markets, contract growing, and institutional buyers. Various marketing problems, grades, classes, and distribution systems are also defined.
FINAL IG BLACKBOOK (1)
IG International is a leading importer and distributor of fresh fruits in India that was founded in 1965 and has expanded over the decades to include import, export, cold storage, logistics and retail operations. The company imports over 30 varieties of fruits from 20 countries and has a presence across India with 15 regional offices, 20 wholesale outlets and extensive cold storage facilities. IG International is led by Chairman Gian Chand Arora and aims to be the largest integrated fresh produce supply chain provider in India.
Jambo A critique on research prioritisation on new bean markets and the youth...
This document outlines research priorities for integrating Malawian youth into bean markets. It finds that while Malawi produces beans, youth face challenges accessing inputs, markets, and skills training. The document recommends shifting research to methods for youth participation in bean seed research, production, and regional trade, to capitalize on opportunities in Malawi's growing bean sector and youth population.
Cassava value chain for improved nutrition in Central Africa
Cassava value chain for improved nutrition in Central AfricaTechnical Centre for Agricultural and Rural Cooperation ACP-EU (CTA)
Presentation made by Judith Francis/CTA at the Regional forum on cassava in central Africa, on 6-9 Dec 2016, in Yaoundé, Cameroon.
Report on Seed Multiplication 2013
The document outlines a proposed action plan for the WAAPP-Nigeria project to innovate the Nigerian agricultural seeds sector. It analyzes national seed requirements and current inventories, identifying deficits. Constraints to the seed sector are documented and solutions proposed. Strategies are recommended for seed multiplication under WAAPP-Nigeria, along with action plans and a roadmap for sustainable production. The role of WAAPP-Nigeria and WASP in the roadmap is indicated. Distribution and pricing of current seed stocks produced by NARIs under WAAPP-Nigeria is also addressed.
Recommended
Agril. summit 2006 2
The document discusses the Agricultural Technology Management Agency (ATMA) model of public-private partnership in agricultural extension in India. Key points:
1) ATMA decentralized extension planning to the district and local level to make it demand-driven and market-oriented.
2) It organized farmers into groups to produce high-value crops for domestic and international markets through contract farming with private companies.
3) This led to crop diversification and increased farm incomes in project districts compared to non-project districts from 1999-2004.
4) The model emphasized empowering farmers, strengthening research-extension-farmer linkages, and greater involvement of the private sector and NGOs in extension.
Pakistan Mango
The document characterizes the mango value chain in Pakistan's Punjab province. It finds that mangoes contribute significantly to Pakistan's economy but productivity and exports are low. It maps the domestic and export value chains and finds small farmers dominate production while infrastructure, quality standards, and access to inputs and markets limit competitiveness. It concludes major efforts are needed in production practices, post-harvest management, compliance with international standards, and developing new export markets to improve productivity and increase profits from mangoes.
Marketing in poultry
The document discusses marketing strategies for poultry products. It defines marketing as finding what customers want and supplying it for a profit. It outlines important marketing activities like market research, production planning, and coordinating inputs. Effective marketing is important for poultry farmers to take advantage of larger urban markets. The document also describes characteristics of poultry products and markets that should be considered when developing a marketing strategy, such as perishability, competition from other meats, and customer expectations around quality and consistency. It emphasizes the importance of thorough market research and analysis to identify a niche that can be profitably filled.
Marketing Livestock and Poultry Products
The document discusses abbatoir classification and marketing methods for livestock in the Philippines. It describes 4 classifications - AAA, AA, A, and non-accredited - based on facilities and eligibility for domestic and international sales. It also outlines 8 common marketing methods including local markets, traders, barrio agents, wholesalers, retailers, auction markets, contract growing, and institutional buyers. Various marketing problems, grades, classes, and distribution systems are also defined.
FINAL IG BLACKBOOK (1)
IG International is a leading importer and distributor of fresh fruits in India that was founded in 1965 and has expanded over the decades to include import, export, cold storage, logistics and retail operations. The company imports over 30 varieties of fruits from 20 countries and has a presence across India with 15 regional offices, 20 wholesale outlets and extensive cold storage facilities. IG International is led by Chairman Gian Chand Arora and aims to be the largest integrated fresh produce supply chain provider in India.
Jambo A critique on research prioritisation on new bean markets and the youth...
This document outlines research priorities for integrating Malawian youth into bean markets. It finds that while Malawi produces beans, youth face challenges accessing inputs, markets, and skills training. The document recommends shifting research to methods for youth participation in bean seed research, production, and regional trade, to capitalize on opportunities in Malawi's growing bean sector and youth population.
Cassava value chain for improved nutrition in Central Africa
Cassava value chain for improved nutrition in Central AfricaTechnical Centre for Agricultural and Rural Cooperation ACP-EU (CTA)
Presentation made by Judith Francis/CTA at the Regional forum on cassava in central Africa, on 6-9 Dec 2016, in Yaoundé, Cameroon.
Report on Seed Multiplication 2013
The document outlines a proposed action plan for the WAAPP-Nigeria project to innovate the Nigerian agricultural seeds sector. It analyzes national seed requirements and current inventories, identifying deficits. Constraints to the seed sector are documented and solutions proposed. Strategies are recommended for seed multiplication under WAAPP-Nigeria, along with action plans and a roadmap for sustainable production. The role of WAAPP-Nigeria and WASP in the roadmap is indicated. Distribution and pricing of current seed stocks produced by NARIs under WAAPP-Nigeria is also addressed.
Chicken market
The document discusses the poultry sector in India. It notes that egg production in India is growing but still falls short of demand projections. There are also regional imbalances in production. It recommends increasing vertical integration to reduce costs, developing infrastructure for marketing, and exploring opportunities to export value-added egg products and meet standards in international markets. Quality, safety, and meeting import standards are keys to boosting domestic and export sales.
WAAPP NCRP strategy document
This document outlines a strategy for revitalizing Nationally Coordinated Agricultural Research Projects (NCRPs) in Nigeria. It discusses the history of NCRPs in Nigeria, experiences from other countries, and a proposed management structure. The strategy aims to foster collaboration between research institutions to develop improved agricultural technologies. It identifies priority commodities and funding mechanisms. The document also discusses implementation arrangements, sustainability, infrastructure needs, and a monitoring and evaluation framework. The overall goal is to increase agricultural productivity and food security in Nigeria through coordinated agricultural research.
Reducing postharvest losses and promoting product differentiationin the cooki...
Reducing postharvest losses and promoting product differentiationin the cooki...Véronique Durroux-Malpartida
Cooking banana is the main staple crop in Uganda, accounting for 65% of food and 35% of income for smallholders. However, post-harvest losses range from 3-40% due to poor handling, transportation, and pricing issues. This business case proposes reducing these losses and improving marketing through upgrading storage, transport, adopting varieties with longer shelf life, establishing a weight-based pricing system, and staggering production to smooth supply. A cost-benefit analysis found the interventions to be economically viable. The goal is to increase smallholder incomes and supply of cooking bananas in Uganda by 15% and 10% over 10 years.Sai and fsa_introduction_webinar_28_sept_2015
The Sustainable Agriculture Initiative Platform (SAI Platform) is a global food industry initiative that supports sustainable agriculture. It has 80 members across the supply chain covering major commodities. SAI Platform developed the Farm Sustainability Assessment (FSA), a standardized tool to assess sustainability at farm level. The FSA has been implemented in over 24 countries and translated into 18 languages. It provides a common framework for companies to engage farmers and benchmark sustainability.
Enhancing availability of quality forages seeds in Uganda and Kenya
This document discusses a project to address constraints in the forage seed value chain in Uganda and Kenya. The project aims to develop viable business models for forage seed production and marketing, and pilot solutions for quality assurance and use. It evaluates needs, constraints and opportunities in forage seed systems, identifies business models, and pilots mechanisms for seed quality control testing their appropriateness. The goal is to support seed entrepreneurs, influence development initiatives to train producers, and achieve profitable forage seed production and distribution to farmers while using quality control measures.
Ready to Eat Food Market
Rapid urbanization and improving consumer lifestyles are projected to fuel the market growth of the ready to eat food. Moreover, growth in the food processed industry is also contributing to the market growth of the ready to eat food.
Maize market development in Nepal
This document summarizes the challenges and prospects for maize market development in Nepal. It provides an overview of maize production trends, the maize seed sector, and key challenges across the value chain from inputs to post-harvest handling and selling. These challenges include a lack of adapted varieties, weak private sector capacity, and poor infrastructure. The document then outlines CIMMYT's approach to maize market development, which involves establishing institutional mechanisms, implementing improved seed and fertilizer technologies, and scaling technologies through market promotion strategies. It details core components and interventions along the research, production, marketing, and policy dimensions to strengthen the seed system and link farmers to output markets.
Marketing strategy for frozen chicken 1 (1)
Scenario and Marketing Strategy for Precooked Chicken a Presentation by V.Anand Menon 8378872944 / 8600604127
Fruit export in india........
It teaches about fruit about the export of fruit from and types ,
source:coving various topics
David Bergvinson Opening
This document provides an overview of ICRISAT, the International Crops Research Institute for the Semi-Arid Tropics. ICRISAT conducts research on crops that are important for nutrition and economics in dryland regions of sub-Saharan Africa and Asia, including sorghum, pearl millet, finger millet, chickpea, and pigeonpea. The research is organized into various regional and global programs focused on crop improvement, integrated crop management, and other areas. ICRISAT works with partners to scale innovations that benefit smallholder farmers through approaches like soil mapping, linking producers to markets, and facilitating agribusiness. The goal is to develop resilient and inclusive agrifood systems
RMA-STUDY-POTATO-CHITRAL-NAK
This document summarizes the methodology and key findings of a rapid market assessment conducted for the potato value chain. Interviews were conducted with farmers (suppliers) and buyers (market agents and processors) to understand the quantity and quality of potatoes demanded by the market compared to what is supplied currently. The assessment aims to identify gaps and opportunities to improve linkages between farmers and competitive buyers to increase smallholder incomes. Key findings indicate differences between farmers and buyers in terms of the quantity, quality and price of potatoes supplied and demanded. The assessment also observed issues with smallholder access to inputs, production, marketing, transportation and financing. Recommendations will focus on organizing farmers into groups and building their capacity to meet market demands.
Presentation on problem and solution of agricultural marketing.
This presentation contains the major problems associated with agricultural marketing with special reference to Jharkhand.
IFPRI- Pulses Through FPOS, Kaushlendra
IFPRI- Pulses Through FPOS, KaushlendraInternational Food Policy Research Institute- South Asia Office
Presented at the Pulses for Sustainable Agriculture and Human Health” on 31 May-1 June 2016 at NASC, New Delhi, India. The conference was jointly organised by the International Food Policy Research Institute (IFPRI), National Academy of Agricultural Sciences (NAAS), TCi of Cornell University (TCi-CU) and Agriculture Today.Agri business management handbook
This document provides an overview of entrepreneurship and entrepreneurial skills. It defines entrepreneurship as undertaking business ventures to make a profit by identifying opportunities and mobilizing resources. Successful entrepreneurs have traits like persistence, business intelligence, and passion for their product and customers. People become entrepreneurs primarily to control their own lives and pursue their passions in solving societal problems, rather than solely for money. The document uses the example of JBK to illustrate key entrepreneurial concepts.
Market Research Report : Ready to eat market in india 2014
For the complete report ,visit us at: http://bit.ly/ready-to-eat-2014
Or, get in touch with us at : customerservice@researchonglobalmarkets.com
Abstract:
Netscribes latest market research report titled Ready to Eat Market in India 2014 highlights the rising demand for Ready to Eat products in India due to the increasing levels of income of its vast population and their hectic lifestyles. The Ready to Eat products sector can be categorized into two broad segments, frozen products and shelf stable products that are available in the form of dinner/breakfast items and desserts/snacks. Consumer survey shows that there is a high demand for both the segments. RTE products are easy to use as they require minimum time for cooking such as re-heating to a desired temperature or the addition of water.
The rise in fruit and vegetable prices has helped RTE products to emerge as an easy substitute for consumers as they tend to be comparatively cheaper. The growing retail market is another major reason for the expansion of the RTE market. The growth rate and revenue is expected to be high over the next five years. The market is dominated by a private foreign player. With the expansion of the market, more and more players are venturing into this segment. Given their hectic lifestyles, more and more consumers are opting for RTE food products, thereby offering tremendous growth prospects for the players involved.
Coverage
Overview of the ready to eat sector in India
Overview of ready to eat market in India and historical and forecasted market size data over FY 2013 to FY 2018e
Analysis of the ready to eat value chain and market segmentation
Consumer insights on ready to eat products
Export-import overview of ready to eat products, value and volume of export-import over 2010-11 to 2013-14(Apr-Dec) and country-wise value of export-import for 2013
Qualitative analysis of market drivers, challenges, government policies, government participation and key trends
Analysis of the competitive landscape and detailed profiles of major players
Overview of the strategic recommendation
Livestock value chain development in East Africa
Poster prepared for the CGIAR Consortium Board meeting in Dar es Salaam, Tanzania, 17-21 March 2014
Handbook on food fortification in kenya
Provides a description on why fortify and how to go about fortification in a factory for Maize flour, wheat flour and edible fats and oils, in the Kenyan context. Though applicable world wide.
The seed sector in Vietnam- Nguyen Mau Dung
This document summarizes the key findings of a workshop on the seed industry in Vietnam. It finds that Vietnam is highly dependent on imported seeds. The seed industry plays an important role in improving agricultural productivity as arable land decreases. Several government policies aim to strengthen seed quality control and management. However, challenges remain including weak research capacity, a lack of coordination between agencies, and inadequate supply of high-quality seeds. The document recommends further strengthening linkages between research, production, and extension to develop Vietnam's seed industry.
Design Pundit- A Creative Advertising Agency
We are happy to introduce ourselves as budding brain with some fertilizer of creativity in our cultivating fields of gray matter. Flaunting our designing ability, we admit we have the power of creating, nurturing & enduring brands. We are on hunt!
Our core quality is our firm belief in the value of brand and we are the savior who can help clients realize their dumbness . We mean they usually forget or overlook the the actual potential of their brand / product. Clients know their products best. But advertising people understand markets better.
So we come up with creative solution in synchronization with the brand image and identity.
We wear casual, but behave responsible when it comes to designing and creating concepts for marketing, BTL, inhouse promotions, flyers, danglers and ad concepts. As usual, we speak more and eat more , like all pundit jis do, and sleep a bit more.
All this bull shit doesn’t matter, all wat matters is that we worship the goddess of creativity.
Rural marketing mod 5 hand loom industry
The document discusses the handloom industry and agricultural marketing in India. It outlines the vision, mission, objectives and challenges of developing the handloom sector to provide sustainable employment. It also describes various schemes to empower handloom weavers. The document then defines agricultural marketing and discusses problems farmers face related to capital, storage, transportation and lack of market knowledge. It proposes strategies like eliminating middlemen and providing credit and storage facilities to promote agricultural products.
Coca Cola Life
This marketing plan proposes a low sugar, low calorie cola sweetened with natural sources to target health conscious consumers in urban areas who want the taste of regular cola without the sugar. Market research will examine perceived value, consumer behavior and demand in the monopolistic soft drink market where it will primarily compete with Pepsi.
Coke Life - Strategy Proposal
Marius Donnestad provided a strategy response for launching Coke Life in Australia. He identified that positioning it solely based on calorie content would not work due to competition from Coke Classic, Diet Coke, and Coke Zero. Instead, he proposed positioning Coke Life as a "natural" alternative that appeals to those influenced by the "Sustainable-Authentic" lifestyle trend. He outlined targeting "early majority" adopters of this trend and developing a brand story focused on authenticity through distribution in natural channels, media placements, design aesthetics, and partnerships that credibility with the trend. The goal is to establish Coke Life as a credible natural option for mainstream audiences interested in elements of the sustainable lifestyle.
More Related Content
What's hot
Chicken market
The document discusses the poultry sector in India. It notes that egg production in India is growing but still falls short of demand projections. There are also regional imbalances in production. It recommends increasing vertical integration to reduce costs, developing infrastructure for marketing, and exploring opportunities to export value-added egg products and meet standards in international markets. Quality, safety, and meeting import standards are keys to boosting domestic and export sales.
WAAPP NCRP strategy document
This document outlines a strategy for revitalizing Nationally Coordinated Agricultural Research Projects (NCRPs) in Nigeria. It discusses the history of NCRPs in Nigeria, experiences from other countries, and a proposed management structure. The strategy aims to foster collaboration between research institutions to develop improved agricultural technologies. It identifies priority commodities and funding mechanisms. The document also discusses implementation arrangements, sustainability, infrastructure needs, and a monitoring and evaluation framework. The overall goal is to increase agricultural productivity and food security in Nigeria through coordinated agricultural research.
Reducing postharvest losses and promoting product differentiationin the cooki...
Reducing postharvest losses and promoting product differentiationin the cooki...Véronique Durroux-Malpartida
Cooking banana is the main staple crop in Uganda, accounting for 65% of food and 35% of income for smallholders. However, post-harvest losses range from 3-40% due to poor handling, transportation, and pricing issues. This business case proposes reducing these losses and improving marketing through upgrading storage, transport, adopting varieties with longer shelf life, establishing a weight-based pricing system, and staggering production to smooth supply. A cost-benefit analysis found the interventions to be economically viable. The goal is to increase smallholder incomes and supply of cooking bananas in Uganda by 15% and 10% over 10 years.Sai and fsa_introduction_webinar_28_sept_2015
The Sustainable Agriculture Initiative Platform (SAI Platform) is a global food industry initiative that supports sustainable agriculture. It has 80 members across the supply chain covering major commodities. SAI Platform developed the Farm Sustainability Assessment (FSA), a standardized tool to assess sustainability at farm level. The FSA has been implemented in over 24 countries and translated into 18 languages. It provides a common framework for companies to engage farmers and benchmark sustainability.
Enhancing availability of quality forages seeds in Uganda and Kenya
This document discusses a project to address constraints in the forage seed value chain in Uganda and Kenya. The project aims to develop viable business models for forage seed production and marketing, and pilot solutions for quality assurance and use. It evaluates needs, constraints and opportunities in forage seed systems, identifies business models, and pilots mechanisms for seed quality control testing their appropriateness. The goal is to support seed entrepreneurs, influence development initiatives to train producers, and achieve profitable forage seed production and distribution to farmers while using quality control measures.
Ready to Eat Food Market
Rapid urbanization and improving consumer lifestyles are projected to fuel the market growth of the ready to eat food. Moreover, growth in the food processed industry is also contributing to the market growth of the ready to eat food.
Maize market development in Nepal
This document summarizes the challenges and prospects for maize market development in Nepal. It provides an overview of maize production trends, the maize seed sector, and key challenges across the value chain from inputs to post-harvest handling and selling. These challenges include a lack of adapted varieties, weak private sector capacity, and poor infrastructure. The document then outlines CIMMYT's approach to maize market development, which involves establishing institutional mechanisms, implementing improved seed and fertilizer technologies, and scaling technologies through market promotion strategies. It details core components and interventions along the research, production, marketing, and policy dimensions to strengthen the seed system and link farmers to output markets.
Marketing strategy for frozen chicken 1 (1)
Scenario and Marketing Strategy for Precooked Chicken a Presentation by V.Anand Menon 8378872944 / 8600604127
Fruit export in india........
It teaches about fruit about the export of fruit from and types ,
source:coving various topics
David Bergvinson Opening
This document provides an overview of ICRISAT, the International Crops Research Institute for the Semi-Arid Tropics. ICRISAT conducts research on crops that are important for nutrition and economics in dryland regions of sub-Saharan Africa and Asia, including sorghum, pearl millet, finger millet, chickpea, and pigeonpea. The research is organized into various regional and global programs focused on crop improvement, integrated crop management, and other areas. ICRISAT works with partners to scale innovations that benefit smallholder farmers through approaches like soil mapping, linking producers to markets, and facilitating agribusiness. The goal is to develop resilient and inclusive agrifood systems
RMA-STUDY-POTATO-CHITRAL-NAK
This document summarizes the methodology and key findings of a rapid market assessment conducted for the potato value chain. Interviews were conducted with farmers (suppliers) and buyers (market agents and processors) to understand the quantity and quality of potatoes demanded by the market compared to what is supplied currently. The assessment aims to identify gaps and opportunities to improve linkages between farmers and competitive buyers to increase smallholder incomes. Key findings indicate differences between farmers and buyers in terms of the quantity, quality and price of potatoes supplied and demanded. The assessment also observed issues with smallholder access to inputs, production, marketing, transportation and financing. Recommendations will focus on organizing farmers into groups and building their capacity to meet market demands.
Presentation on problem and solution of agricultural marketing.
This presentation contains the major problems associated with agricultural marketing with special reference to Jharkhand.
IFPRI- Pulses Through FPOS, Kaushlendra
IFPRI- Pulses Through FPOS, KaushlendraInternational Food Policy Research Institute- South Asia Office
Presented at the Pulses for Sustainable Agriculture and Human Health” on 31 May-1 June 2016 at NASC, New Delhi, India. The conference was jointly organised by the International Food Policy Research Institute (IFPRI), National Academy of Agricultural Sciences (NAAS), TCi of Cornell University (TCi-CU) and Agriculture Today.Agri business management handbook
This document provides an overview of entrepreneurship and entrepreneurial skills. It defines entrepreneurship as undertaking business ventures to make a profit by identifying opportunities and mobilizing resources. Successful entrepreneurs have traits like persistence, business intelligence, and passion for their product and customers. People become entrepreneurs primarily to control their own lives and pursue their passions in solving societal problems, rather than solely for money. The document uses the example of JBK to illustrate key entrepreneurial concepts.
Market Research Report : Ready to eat market in india 2014
For the complete report ,visit us at: http://bit.ly/ready-to-eat-2014
Or, get in touch with us at : customerservice@researchonglobalmarkets.com
Abstract:
Netscribes latest market research report titled Ready to Eat Market in India 2014 highlights the rising demand for Ready to Eat products in India due to the increasing levels of income of its vast population and their hectic lifestyles. The Ready to Eat products sector can be categorized into two broad segments, frozen products and shelf stable products that are available in the form of dinner/breakfast items and desserts/snacks. Consumer survey shows that there is a high demand for both the segments. RTE products are easy to use as they require minimum time for cooking such as re-heating to a desired temperature or the addition of water.
The rise in fruit and vegetable prices has helped RTE products to emerge as an easy substitute for consumers as they tend to be comparatively cheaper. The growing retail market is another major reason for the expansion of the RTE market. The growth rate and revenue is expected to be high over the next five years. The market is dominated by a private foreign player. With the expansion of the market, more and more players are venturing into this segment. Given their hectic lifestyles, more and more consumers are opting for RTE food products, thereby offering tremendous growth prospects for the players involved.
Coverage
Overview of the ready to eat sector in India
Overview of ready to eat market in India and historical and forecasted market size data over FY 2013 to FY 2018e
Analysis of the ready to eat value chain and market segmentation
Consumer insights on ready to eat products
Export-import overview of ready to eat products, value and volume of export-import over 2010-11 to 2013-14(Apr-Dec) and country-wise value of export-import for 2013
Qualitative analysis of market drivers, challenges, government policies, government participation and key trends
Analysis of the competitive landscape and detailed profiles of major players
Overview of the strategic recommendation
Livestock value chain development in East Africa
Poster prepared for the CGIAR Consortium Board meeting in Dar es Salaam, Tanzania, 17-21 March 2014
Handbook on food fortification in kenya
Provides a description on why fortify and how to go about fortification in a factory for Maize flour, wheat flour and edible fats and oils, in the Kenyan context. Though applicable world wide.
The seed sector in Vietnam- Nguyen Mau Dung
This document summarizes the key findings of a workshop on the seed industry in Vietnam. It finds that Vietnam is highly dependent on imported seeds. The seed industry plays an important role in improving agricultural productivity as arable land decreases. Several government policies aim to strengthen seed quality control and management. However, challenges remain including weak research capacity, a lack of coordination between agencies, and inadequate supply of high-quality seeds. The document recommends further strengthening linkages between research, production, and extension to develop Vietnam's seed industry.
What's hot (18)
Reducing postharvest losses and promoting product differentiationin the cooki...
Reducing postharvest losses and promoting product differentiationin the cooki...
Enhancing availability of quality forages seeds in Uganda and Kenya
Enhancing availability of quality forages seeds in Uganda and Kenya
Presentation on problem and solution of agricultural marketing.
Presentation on problem and solution of agricultural marketing.
Market Research Report : Ready to eat market in india 2014
Market Research Report : Ready to eat market in india 2014
Viewers also liked
Design Pundit- A Creative Advertising Agency
We are happy to introduce ourselves as budding brain with some fertilizer of creativity in our cultivating fields of gray matter. Flaunting our designing ability, we admit we have the power of creating, nurturing & enduring brands. We are on hunt!
Our core quality is our firm belief in the value of brand and we are the savior who can help clients realize their dumbness . We mean they usually forget or overlook the the actual potential of their brand / product. Clients know their products best. But advertising people understand markets better.
So we come up with creative solution in synchronization with the brand image and identity.
We wear casual, but behave responsible when it comes to designing and creating concepts for marketing, BTL, inhouse promotions, flyers, danglers and ad concepts. As usual, we speak more and eat more , like all pundit jis do, and sleep a bit more.
All this bull shit doesn’t matter, all wat matters is that we worship the goddess of creativity.
Rural marketing mod 5 hand loom industry
The document discusses the handloom industry and agricultural marketing in India. It outlines the vision, mission, objectives and challenges of developing the handloom sector to provide sustainable employment. It also describes various schemes to empower handloom weavers. The document then defines agricultural marketing and discusses problems farmers face related to capital, storage, transportation and lack of market knowledge. It proposes strategies like eliminating middlemen and providing credit and storage facilities to promote agricultural products.
Coca Cola Life
This marketing plan proposes a low sugar, low calorie cola sweetened with natural sources to target health conscious consumers in urban areas who want the taste of regular cola without the sugar. Market research will examine perceived value, consumer behavior and demand in the monopolistic soft drink market where it will primarily compete with Pepsi.
Coke Life - Strategy Proposal
Marius Donnestad provided a strategy response for launching Coke Life in Australia. He identified that positioning it solely based on calorie content would not work due to competition from Coke Classic, Diet Coke, and Coke Zero. Instead, he proposed positioning Coke Life as a "natural" alternative that appeals to those influenced by the "Sustainable-Authentic" lifestyle trend. He outlined targeting "early majority" adopters of this trend and developing a brand story focused on authenticity through distribution in natural channels, media placements, design aesthetics, and partnerships that credibility with the trend. The goal is to establish Coke Life as a credible natural option for mainstream audiences interested in elements of the sustainable lifestyle.
Rural MARKETING mod 4 fertilizer industry in India
Fertilizers play a dominant role in increasing agricultural productivity in India. Marketing of fertilizers has become vital to the country's economic system. Fertilizers are classified into natural/organic manures and inorganic/chemical fertilizers. Some challenges in marketing fertilizers include balancing farmer and manufacturer needs, supply and demand gaps, and price fluctuations. Effective marketing strategies include market research, product segmentation, distribution through cooperatives, demonstrations, and village adoption programs.
Biofertilizers
This document discusses biofertilizers, which are defined as biologically active products containing microorganisms like bacteria, algae, and fungi. It describes several common types of biofertilizers such as Rhizobium, Azotobacter, Azospirillum, and blue-green algae, explaining their benefits like nitrogen fixation and promoting plant growth. The document also covers the production, use, and marketing of biofertilizers in India, noting their role in supplementing chemical fertilizers in an integrated nutrient management system to increase crop yields in a sustainable way.
Notes on biofertilizer
This document provides an overview of biofertilizers from an Indian perspective. It defines biofertilizers as microbial inoculants supported on carriers that are designed to improve soil fertility and provide growth promoters. The document discusses various types of biofertilizers including Rhizobium, Azotobacter, Azospirillum, cyanobacteria, and phosphate solubilizing microorganisms. It also covers India's history with biofertilizers, factors affecting their performance, application methods, production process, constraints to the industry's growth, and marketing challenges.
Viewers also liked (7)
Rural MARKETING mod 4 fertilizer industry in India
Rural MARKETING mod 4 fertilizer industry in India
Similar to Agriculturial
Vertical Farming Market
Vertical Farming Market with COVID-19 Impact Analysis by Growth Mechanism (Hydroponics, Aeroponics, and Aquaponics), Structure (Building Based and Shipping Container), Offering, Crop Type, and Region
Vertical farming market
Vertical Farming Market by Growth Mechanism (Hydroponics, Aeroponics, and Aquaponics), Structure (Building Based and Shipping Container), Offering (Hardware, Software, and Service), Crop Type, and Geography
Precision livestock farming market
Precision Livestock Farming Market by Functional Process (Climate Control, Water Usage, Feed Dosage, Weight Estimates, Animal Behaviour), Hardware (Camera, Milking Robots, Sensors, Microphones), Application, and Geography
Vertical Farming Market
Vertical Farming Market with COVID-19 Impact Analysis by Growth Mechanism (Hydroponics, Aeroponics, Aquaponics), Structure (Building-based vertical farm and Shipping container-based vertical farm), Crop Type, Offering, & Region
Vertical Farming Market
Vertical Farming Market by Growth Mechanism (Hydroponics, Aeroponics, Aquaponics), Structure (Building-based vertical farm and Shipping container-based vertical farm), Crop Type, Offering, & Region
Precision farming market
Precision Farming Market by Technology (Guidance, VRT, Remote Sensing), Application (Crop Scouting, Field Mapping, Variable Rate Application), Offering (Hardware—Sensors, GPS, Yield Monitors; Software; Services) and Geography
Precision Farming Market
Precision Farming Market by Technology (Guidance, VRT, Remote Sensing), Application (Crop Scouting, Field Mapping, Variable Rate Application), Offering (Hardware—Sensors, GPS, Yield Monitors; Software; Services) and Geography
Precision farming market
Precision Farming Market by Technology (Guidance, VRT, Remote Sensing), Application (Crop Scouting, Field Mapping, Variable Rate Application), Offering (Hardware—Sensors, GPS, Yield Monitors; Software; Services) and Geography
Precision farming market
Precision Farming Market by Technology (Guidance, VRT, Remote Sensing), Application (Crop Scouting, Field Mapping, Variable Rate Application), Offering (Hardware—Sensors, GPS, Yield Monitors; Software; Services) and Geography
India Snacks Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Oppo...
The Indian snacks market size reached INR 38,603 Crore in 2022. Looking forward, IMARC Group expects the market to reach INR 70,731 Crore by 2028, exhibiting a growth rate (CAGR) of 10.4% during 2023-2028.
More Info:- https://www.imarcgroup.com/india-snacks-market
Smart agriculture market
Smart Agriculture Market by Agriculture Type (Precision Farming, Livestock, Aquaculture, Greenhouse), Hardware (GPS, Drones, Sensors, RFID, LED Grow Lights), Software, Services, Application, Farm Size, and Geography
Smart agriculture market
Smart Agriculture Market by Agriculture Type (Precision Farming, Livestock, Aquaculture, Greenhouse), Hardware (GPS, Drones, Sensors, RFID, LED Grow Lights), Software, Services, Application, Farm Size, and Geography - Global Forecast to 2025
Technology and Extension 06-06-07
This document discusses the current status of technology and extension in agriculture in India, difficulties, and potential solutions. It notes that while the historical research and extension models successfully increased food production, productivity growth is now declining. The new paradigm must be market-driven and leverage India's resources sustainably. The Agricultural Technology Management Agency (ATMA) model decentralized extension and linked farmers to high-value markets through farmer groups. This empowered farmers and strengthened research-extension-farmer-market linkages. The ATMA model showed success by focusing on local market opportunities, capacity building, and public-private partnerships.
Market-Led Extension
1) Market-led extension aims to make agriculture more market-oriented by providing farmers with market information and linking them to buyers. This helps farmers sell their produce remuneratively.
2) Key aspects of market-led extension include market analysis, intelligence gathering, forming farmer groups, and establishing marketing linkages between farmers, markets and processors.
3) While production has increased in India, connecting farmers to profitable markets remains a challenge. Extension needs to focus on empowering farmers with various marketing skills and consultancy beyond just production advice.
Chain analysis
This document discusses high value agriculture and value chain analysis. It addresses end-market analysis and making decisions based on end-market demand. It also discusses agricultural marketing issues like intermediaries and infrastructure bottlenecks. Reforms to the Agricultural Produce Marketing Committee (APMC) are mentioned. Progress and impact of interventions to strengthen agricultural markets and multi-state projects are summarized. Key factors in structural value chain analysis are outlined, including end markets, enabling environment, linkages, and governance. The document provides examples of good practices for value chain development and components of an integrated value chain proposed in an Asian Development Bank project.
Factors that Influence Demand
This document discusses factors that influence demand and different types of demand. It specifically mentions 6 important factors that influence the demand of goods: tastes and preferences of consumers, income of people, prices of related goods, advertisement expenditure, number of consumers in the market, and consumers' expectations of future prices. It also discusses negative demand, no demand, latent demand, and seasonal demand. The document uses Bata Pakistan Limited as a practical study and discusses how the company can apply techniques to increase demand by introducing new low-cost products, promoting high advertisement, and continuously changing designs. It concludes that stock levels of capital goods influence investment demand in the same way stock levels of consumer goods affect household consumption and savings decisions.
New trends in extension
The document discusses new trends in agricultural extension, including a shift from top-down to bottom-up and production-led to market-led approaches. It outlines the need for market-led extension to help farmers understand market demands and consumer preferences in order to improve livelihoods. Examples of innovative market-led extension approaches provided include market intelligence, contract farming, and direct marketing. The challenges and dimensions of market-led extension are also summarized, along with some successful farmer entrepreneurs utilizing these approaches.
Global meet final
This document discusses the historical context of agricultural development in India and the need for a new paradigm. It outlines some of the key issues with the previous system such as declining growth rates, falling water tables, and increased dependence on imports. A new framework is proposed that is driven by market demand and links research, farmers, and the private sector. The Agricultural Technology Management Agency (ATMA) model is presented as a way to decentralize extension and diversify agriculture in a market-driven way. Some of the key elements of the ATMA model include organizing farmers groups, linking farmers to new markets through contract farming, and taking a bottom-up approach to extension planning. The document analyzes data that shows how the ATMA model has
Vertical Farming Market
Vertical Farming Market by Growth Mechanism (Hydroponics, Aeroponics, Aquaponics), Structure (Building-based vertical farm and Shipping container-based vertical farm), Crop Type, Offering, & Region
Agriculture Marketing of Produce a Research by Allah Dad Khan
This document discusses agricultural marketing in Pakistan. It provides definitions of marketing and outlines the current status of agricultural marketing in the country. Farmers currently sell their produce through several methods - directly to traders and shopkeepers in villages below market price, in local markets, or through cooperative marketing which has failed in Pakistan. The document also discusses the essentials of marketing mix, problems in agricultural marketing such as weak competitiveness and role of middlemen, and potential solutions like improved market infrastructure and information. It covers topics like types of risks for producers, components of a marketing plan, and the emergence of market-led extension approaches.
Similar to Agriculturial (20)
India Snacks Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Oppo...
India Snacks Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Oppo...
Agriculture Marketing of Produce a Research by Allah Dad Khan
Agriculture Marketing of Produce a Research by Allah Dad Khan
Agriculturial
- 2. CONTENTS 1. SITUATION ANALYSIS • Extend of Demand • Segmentation Basis • Target Market • Competitor Analysis • Swot Analysis 2. CONSUMER ANALYSIS • Questionnaire 3. INTRODUCTION OF PRODUCT AND COMPANY • Introduction Of Company And Product • Profile, Attributes And Features Of Product • Competitive Product Advantage • Product Image And Brand • Data Acquisition
- 3. 4. DIRECT MARKETING OBJECTIVE 5. STRATEGIES 6. MEDIA STRATEGIES 7. CREATIVE STRATEGY 8. DIRECT MARKETING BUDGET
- 4. Extend of Demand we can identify the various factors responsible for the determination of demand. one of the factor is future demand of fertilizer. . Pakistan is internationally recognized as an agrarian economy, providing employment to an over-whelming 44.7%of the population and contributing about 21.8% to the country’s GDP
- 5. Segmentation Basis • High class farmer • Medium class farmer • Lower class farmer
- 6. Competitor Analysis • Engro Fertilizer • Pak China Fertilizer • Fauji Fertilizer • Pak Arab Fertilizer
- 8. SWOT Analysis Strength Weakness 1. Quality product 1. Inexperience suppliers 2. Affordable prices 2. Insufficient transportation 3. Skilled labor 3. No Market Share 4. Strong Marketing strategies Opportunities Threats 1. Large number of farmers 1. Power shortage 2. New technology 2. Corrupt government officials 3. Shortage of urea 3. Instability in Price 4. Long term planning
- 10. Introduction Of Company And Product Company Agro max will be one of Pakistan’s most progressive, growth oriented organizations, yet we never forget where we came from. Our history is a part of who we are today. Product We plan to develop a loyal customer base all across Pakistan not only by providing farmers with quality fertilizer, but also through extensive market development activities. – Agro Urea – Agro Zarkhez – Agro DAP
- 11. Competitive Product Advantage • Skill Labor Force • Good Raw Material • New technology
- 12. Data Acquisition • Contacts • Trends for fertilizer • Surveys
- 14. Fulfilling Smart Criteria Objectives To Your Campaign • Profitability Objectives • Market Share Objectives • Promotional Objectives • Objectives for Survival • Objectives for Growth
- 15. Marketing Mix and strategies • Promotion of the foundation • Promote the internal • Promotion of direction • To promote the practice • Promotion of the external factors
- 17. Media Strategy • Where to advertise? • When to advertise? • What media type to use?
- 18. Creative Strategies Agriculture Expert Opinion Mobile Fertilizer selling units Loyalty Card
- 20. Direct Marketing Budget Our company have 21million Budget For Marketing Activities