This marketing plan proposes a low sugar, low calorie cola sweetened with natural sources to target health conscious consumers in urban areas who want the taste of regular cola without the sugar. Market research will examine perceived value, consumer behavior and demand in the monopolistic soft drink market where it will primarily compete with Pepsi.

1. New Paradigm
Marketing Plan for

2. - Low sugar Lo calorie cola
- Sweetened from natural sources

3. Market Research
- Primary research
- perceived value, consumer behavior & demand

4. Competition
- Monopolistic market
- competition with soft drinks especially Pepsi true

5. Target Market
- Health conscious people
- people who want same taste as regular coke
Location
- City/Urban areas

8. THANK YOU
For Listening.
ANY Questions?
