This document provides an agenda and insights from an Attraction & Marketing Forum. It summarizes findings from an AGR survey on graduate recruitment marketing spend and strategies. Key findings include: - Marketing spend per vacancy ranges from £10-£90 and averages £23-£31 depending on the sector, with law firms spending the most at £90 per application. - Marketing spend scales down with company size, ranging from over £3,000 per vacancy for companies hiring 1-25 graduates, to under £400 for those hiring over 500. - The number of university relationships varies by sector from 8-34 on average, with the public sector having the most relationships. - The proportion of previous

1. Designing a strategy and
measuring impact
AGR Attraction &
Marketing Forum

2. Agenda
• 9:30 AGR Survey Insights
• 9:45 Attraction Strategy Design - PwC
• 10:15 The uncomfortable truth – Andy Hyatt
• 10:55 Coffee break
• 11:20 Creating sustainable social media
content
• 11:50 Chaired Group Discussions
• 12:20 Finish

3. Attraction & Marketing
• Marketing spend per application is £10-£90
• International perspective: $17 for Australian employers
Marketing spend
per vacancy
Marketing spend
per application
Law £5,382 £90
IT/Telecoms £2,676 £31
Energy, Water or utility company £2,622 £27
Engineering or industrial company £1,458 £26
Accountancy or professional services £813 £23
Public £833 £20
Banking/financial services £1,839 £17
FMCG £2,331 £16
Retail £893 £13

4. £3,176
£2,379
£1,785
£1,180
£1,405
£850
£390
£3,113
£2,517
£1,565
£1,553
£1,093
£593
£405
1-25 graduates
26-50 graduates
51-75 graduates
76-100 graduates
101-250 graduates
251-500 graduates
More than 500 graduates
2012-2013
2013-2014
Marketing spend per vacancy
• Evidence of economies of scale

5. No. of university relationships
16.9
33.9
24.8
19.6
19.0
18.1
17.4
16.6
15.9
15.6
14.5
14.2
13.1
8.2
6.0
All employers
Public sector
Accountancy or professional services firm
Law firm
Energy, water or utility company
Consulting or business services firm
Investment bank or fund managers
IT/Telecommunications
Engineering or industrial company
Retail
FMCG company
Construction company or consultancy
Banking or financial services
Insurance company
Other
• Varies by sector

6. Proportion of previous hires
26.5%
56.4%
38.0%
36.6%
23.9%
21.4%
20.9%
18.4%
18.1%
17.3%
16.0%
14.3%
5.7%
6.4%
All employers
Law firm
Consulting or business services firm
FMCG company
Banking or financial services
Engineering or industrial company
Accountancy or professional…
Construction company or…
Insurance company
Energy, water or utility company
Retail
IT/Telecommunications
Public sector
Other
• Early engagement is one way to attract the most suitable candidates
• Hiring more past candidates doesn’t seem to be linked to lower marketing spend
• Intern conversion rates 20-55% - would higher conversion rates lead to a trend?