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PREMIER EVENT FOR BUSINESS AND TECH LEADERS
Agile Technology to Help Companies Accelerate
Business Transformation
Mike Hryshenko
Sales Team Lead for APAC,
bpm'online
CRM Magazine named bpm’online
a Leader in both Enterprise
and Midmarket CRM categories
ENTERPRISE
LEADERS
MIDMARKET
LEADERS
Bpm’online is recognized as
the only Challenger
in the 2018 Gartner Magic
Quadrant for SFA!
ANALYST RECOGNITION
Bpm’online has named
a Challenger in the
Gartner Magic Quadrant
for Sales Force
Automation, 2018
Bpm’online has been
included in the Gartner
Magic Quadrant for
Intelligent Business
Process Management
Suites, 2017
Bpm’online has been
named a Challenger
in the Gartner Magic
Quadrant for CRM Lead
Management, 2017
Bpm’online has been
included in the Gartner
Magic Quadrant for the
CRM Customer
Engagement Center,
2017
Bpm’online has been included
in the Gartner Magic Quadrant
for Enterprise High-
Productivity Application
Platform as a Service, 2018
Bpm’online named a Leader
in the Forrester Wave™
CRM Suites, 2016
ANALYST RECOGNITION
Bpm’online named a
Strong Performer in the
Forrester Wave™: Sales
Force Automation
Solutions, 2017
Bpm’online named a
Strong Performer in the
Forrester Wave™:
Customer Service
Solutions For Midsize
Teams, 2017
Bpm’online named a
Strong Performer in the
Forrester Wave™: Lead-
To-Revenue
Management Platform
Vendors, 2016
Bpm’online named
a Leader in the Forrester
Wave™: CRM Suites, 2016
Bpm’online recognized as
a Strong Performer in The
Forrester Wave™: Cloud-
Based Dynamic Case
Management, Q1 2018
Accelerate change
with agile low-code platform
Accelerate alignment with
cross-functional orchestration
Accelerate adoption with
intelligence and user-friendly UX
Accelerate implementation
using out-of-the-box capabilities
ACCELERATING BUSINESS TRANSFORMATION CYCLE
Alignment Adoption
Change Implementation
Accelerate implementation
using out-of-the-box capabilities
Bpm'online delivers out-of-the-box solutions,
integrations, and processes that accelerate
implementation and integration.
Accelerating business
transformation cycle
Marketing platform that excels
at demand generation and lead
nurturing
360° customer view
Segmentation
Website behavior tracking
Lead management
Marketing campaign management
Triggered campaigns
Email marketing
Content designer
Event management
Loyalty management
Collaboration tools
End-to-end sales processes
to manage all types of sales cycles
360° customer view
Lead management
Account/Distributor management
Opportunity management
Sales forecasting
Field sales
Orders and invoices
Contract management
Product management
Merchandizing and Trade Marketing
Collaboration tools
Out-of-the-box best practice
processes for internal and external
service
360° customer view
Agent workplace
Case management
Omnichannel communications
Delivery management
Warranty management
Field service
Service catalogue
Problem management
Customer portal
Intelligent low-code platform
for custom application development
and business process management
Business Process Management
Case management
Process and Case analytics
System designer
Contact and account data management
Communications management
Mobile app
Marketplace Ecosystem
200+
ready-to-go connectors,
add-ons, vertical solutions
and templates
PROBLEM:
Trupay’s challenges included an outdated legacy system that hindered
company growth, low user adoptions rates and inability to provide high-touch
customer service.
CASE: Trupay
SOLUTION:
By leveraging the out-of-the-box capabilities, TruPay was able to minimize
the amount of needed customizations which allowed them to switch from
Salesforce in just 3 weeks. Bpm’online system implementation enabled the
company to streamline sales, marketing and service processes the improving
customer satisfaction rate.
16+
25k+
years of experience
clients
ABOUT THE COMPANY:
TruPay specializes in providing customized and integrated human capital
management solutions, including payroll processing, HR management,
benefits administration and time and labor management.
Accelerate adoption
with intelligence and user-friendly UX
Bpm'online combines AI with leading UX
to accelerate user adoption.
Accelerating business
transformation cycle
AI & machine learning in bpm’online
Data enrichment
Predictive analytics
Recommendation systems
Segmentation
Account data enrichment
Contact data enrichment
Prediction of lookup field
Predictive scoring
Prediction of numeric field
Product recommendation in cross-sale and upsale
Next best action
Customer segmentation
Intelligent data enrichment capabilities to keep the data complete and accurate across all departments
DATA ENRICHMENT
ACC ELERAT E ADO PT IO N
Intelligent data enrichment capabilities to automatically enrich
customer and prospect data from the open sources
LEAD SCORING
ACC ELERAT E ADO PT IO N
Intelligent capabilities for predictive and prescriptive lead scoring based on
various criteria, multiple scoring models, customizable scoring rules
NEXT BEST ACTION
ACC ELERAT E ADO PT IO N
Next best action to guide the users through the most effective steps
to achieve the desired outcome
PROBLEM:
Hershey’s sales and account management practices had remained very
traditional, relying on paper-based records and Excel spreadsheets to manage
sales operations.
CASE: Hershey Creamery
SOLUTION:
Bpm’online provided Hershey’s with a solution to automate manual tasks for
sales reps and supervisors. The solution consolidated all customer and prospect
data into one library with quick access from any place and device and provided
the tools to build custom reports and dashboards.
Deploying bpm’online to support its sales operations enabled Hershey’s to
streamline data entry, increase sales productivity and effectiveness, and cultivate
data-driven decision making. It’s ease of use resulted in a 98% adoption rate.
40+
33k+
distribution centres
clients
ABOUT THE COMPANY:
The Hershey Creamery Company, founded in 1894, is on the top 100 list of US
ice cream manufacturers, selling more than 120 flavors of hand-dipped ice
cream, sherbet, and frozen yogurt, as well as novelty and packaged desserts.
98%
user adoption
Accelerate alignment
with cross-functional orchestration
With intelligent business process and case
management tools and analyst-friendly API
bpm'online enables processes to interact
across applications, automating manual
processes to accelerate organizational
alignment
Accelerating business
transformation cycle
ACC ELERAT E ALIGNMENT
Intelligent business process management capabilities to design,
automate, and optimize cross-functional business processes
ACC ELERAT E ALIGNMENT
Sophisticated Case Management tools to automate unstructured
processes, streamline key business operations and drive alignment
Business Orchestration
Operational orchestration in the age of stand-alone functional applications requires something
more than identity management. Not only can BPM function automate the handoff of data between
applications, but it can be used to create a single view of the customer and a single source of truth.
FUNCTIONAL AREA
Corporate tax
FUNCTIONAL AREA
General accounting
FUNCTIONAL AREA
Payroll
FUNCTIONAL AREA
HR/Benefits/
Recruitment
SINGLE SOURCE OF TRUTH
Automate
manual
processes
Automate
manual
processes
Automate
manual
processes
PROBLEM:
Sandd needed to replace their outdated, internal and homegrown systems.
They also needed a solution that would enable them to increase the
effectiveness of their marketing campaigns, lead generation and conversion
rates while unifying marketing and sales processes on a single platform.
CASE: SANDD.
SOLUTION:
With the help of bpm’online, Sandd managed to consolidate data from
multiple apps and departments onto a single platform. This improved
performance and collaboration of different business units while increasing
cross-sell conversion rates.
Sandd automated and personalized their marketing campaigns, enhanced
the lead capturing process, and continues to identify lead generation
sources. Lead hand-off to sales is seamless. Sandd’s sales team now focuses
only on qualified and sales-ready leads.
15+
18k+
years of experience
employees
ABOUT THE COMPANY:
Sannd is a postal company in the Netherlands, that owns 24% of the market share.
Accelerate change
with agile low-code platform
Bpm'online was created as a powerful low-code
platform offering business analysts and
developers advanced customization capabilities
to accelerate ongoing transformation
Accelerating business
transformation cycle
System Designer
PROBLEM:
Waterfall was seeking a unified solution to support and automate complex,
global business processes to minimize process inconsistencies caused by
missed steps and delays. Waterfall also needed a solution to help them drive
change and support transformational initiatives.
CASE: Waterfall Asset Management
SOLUTION:
With bpm’online, Waterfall was able to automate numerous sales and services
processes including deal management, IT requests, document automation, etc.,
and create a seamless customer journey with an integration into Hubspot.
Waterfall implemented and rolled out first business process within two months,
gaining the ability to achieve desired business outcomes faster and implement
necessary changes faster.
60+
$6.6bil+
years of experience
Assets under
management
ABOUT THE COMPANY:
Waterfall sources, analyzes, and purchases asset-backed security and loan
investments across multiple sectors globally.
Highest customer satisfaction rates
Reference customers gave bpm'online the highest overall customer
satisfaction and experience ratings in this Magic Quadrant."
Gartner Magic Quadrant for Sales Force Automation, 2018
"
Bpm'online scored the highest in the reference customer survey results for cost
to value. Though not necessarily the least-expensive option, customers perceive
its rich functionality and ease of use to be worth the associated outlay."
Gartner Magic Quadrant for the CRM Customer Engagement Center, 2018
"
Thank you!
PREMIER EVENT FOR BUSINESS AND TECH LEADERS
Mike Hryshenko
sales Team Lead for APAC
bpm'online

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Agile_Technology_to_Help_Companies_Accelerate_Business_Transformation.pdf

  • 1. PREMIER EVENT FOR BUSINESS AND TECH LEADERS Agile Technology to Help Companies Accelerate Business Transformation Mike Hryshenko Sales Team Lead for APAC, bpm'online
  • 2. CRM Magazine named bpm’online a Leader in both Enterprise and Midmarket CRM categories ENTERPRISE LEADERS MIDMARKET LEADERS
  • 3. Bpm’online is recognized as the only Challenger in the 2018 Gartner Magic Quadrant for SFA!
  • 4. ANALYST RECOGNITION Bpm’online has named a Challenger in the Gartner Magic Quadrant for Sales Force Automation, 2018 Bpm’online has been included in the Gartner Magic Quadrant for Intelligent Business Process Management Suites, 2017 Bpm’online has been named a Challenger in the Gartner Magic Quadrant for CRM Lead Management, 2017 Bpm’online has been included in the Gartner Magic Quadrant for the CRM Customer Engagement Center, 2017 Bpm’online has been included in the Gartner Magic Quadrant for Enterprise High- Productivity Application Platform as a Service, 2018
  • 5. Bpm’online named a Leader in the Forrester Wave™ CRM Suites, 2016
  • 6. ANALYST RECOGNITION Bpm’online named a Strong Performer in the Forrester Wave™: Sales Force Automation Solutions, 2017 Bpm’online named a Strong Performer in the Forrester Wave™: Customer Service Solutions For Midsize Teams, 2017 Bpm’online named a Strong Performer in the Forrester Wave™: Lead- To-Revenue Management Platform Vendors, 2016 Bpm’online named a Leader in the Forrester Wave™: CRM Suites, 2016 Bpm’online recognized as a Strong Performer in The Forrester Wave™: Cloud- Based Dynamic Case Management, Q1 2018
  • 7. Accelerate change with agile low-code platform Accelerate alignment with cross-functional orchestration Accelerate adoption with intelligence and user-friendly UX Accelerate implementation using out-of-the-box capabilities ACCELERATING BUSINESS TRANSFORMATION CYCLE Alignment Adoption Change Implementation
  • 8. Accelerate implementation using out-of-the-box capabilities Bpm'online delivers out-of-the-box solutions, integrations, and processes that accelerate implementation and integration. Accelerating business transformation cycle
  • 9. Marketing platform that excels at demand generation and lead nurturing 360° customer view Segmentation Website behavior tracking Lead management Marketing campaign management Triggered campaigns Email marketing Content designer Event management Loyalty management Collaboration tools
  • 10. End-to-end sales processes to manage all types of sales cycles 360° customer view Lead management Account/Distributor management Opportunity management Sales forecasting Field sales Orders and invoices Contract management Product management Merchandizing and Trade Marketing Collaboration tools
  • 11. Out-of-the-box best practice processes for internal and external service 360° customer view Agent workplace Case management Omnichannel communications Delivery management Warranty management Field service Service catalogue Problem management Customer portal
  • 12. Intelligent low-code platform for custom application development and business process management Business Process Management Case management Process and Case analytics System designer Contact and account data management Communications management Mobile app
  • 14. PROBLEM: Trupay’s challenges included an outdated legacy system that hindered company growth, low user adoptions rates and inability to provide high-touch customer service. CASE: Trupay SOLUTION: By leveraging the out-of-the-box capabilities, TruPay was able to minimize the amount of needed customizations which allowed them to switch from Salesforce in just 3 weeks. Bpm’online system implementation enabled the company to streamline sales, marketing and service processes the improving customer satisfaction rate. 16+ 25k+ years of experience clients ABOUT THE COMPANY: TruPay specializes in providing customized and integrated human capital management solutions, including payroll processing, HR management, benefits administration and time and labor management.
  • 15. Accelerate adoption with intelligence and user-friendly UX Bpm'online combines AI with leading UX to accelerate user adoption. Accelerating business transformation cycle
  • 16. AI & machine learning in bpm’online Data enrichment Predictive analytics Recommendation systems Segmentation Account data enrichment Contact data enrichment Prediction of lookup field Predictive scoring Prediction of numeric field Product recommendation in cross-sale and upsale Next best action Customer segmentation
  • 17. Intelligent data enrichment capabilities to keep the data complete and accurate across all departments DATA ENRICHMENT ACC ELERAT E ADO PT IO N Intelligent data enrichment capabilities to automatically enrich customer and prospect data from the open sources
  • 18. LEAD SCORING ACC ELERAT E ADO PT IO N Intelligent capabilities for predictive and prescriptive lead scoring based on various criteria, multiple scoring models, customizable scoring rules
  • 19. NEXT BEST ACTION ACC ELERAT E ADO PT IO N Next best action to guide the users through the most effective steps to achieve the desired outcome
  • 20. PROBLEM: Hershey’s sales and account management practices had remained very traditional, relying on paper-based records and Excel spreadsheets to manage sales operations. CASE: Hershey Creamery SOLUTION: Bpm’online provided Hershey’s with a solution to automate manual tasks for sales reps and supervisors. The solution consolidated all customer and prospect data into one library with quick access from any place and device and provided the tools to build custom reports and dashboards. Deploying bpm’online to support its sales operations enabled Hershey’s to streamline data entry, increase sales productivity and effectiveness, and cultivate data-driven decision making. It’s ease of use resulted in a 98% adoption rate. 40+ 33k+ distribution centres clients ABOUT THE COMPANY: The Hershey Creamery Company, founded in 1894, is on the top 100 list of US ice cream manufacturers, selling more than 120 flavors of hand-dipped ice cream, sherbet, and frozen yogurt, as well as novelty and packaged desserts. 98% user adoption
  • 21. Accelerate alignment with cross-functional orchestration With intelligent business process and case management tools and analyst-friendly API bpm'online enables processes to interact across applications, automating manual processes to accelerate organizational alignment Accelerating business transformation cycle
  • 22. ACC ELERAT E ALIGNMENT Intelligent business process management capabilities to design, automate, and optimize cross-functional business processes
  • 23. ACC ELERAT E ALIGNMENT Sophisticated Case Management tools to automate unstructured processes, streamline key business operations and drive alignment
  • 24. Business Orchestration Operational orchestration in the age of stand-alone functional applications requires something more than identity management. Not only can BPM function automate the handoff of data between applications, but it can be used to create a single view of the customer and a single source of truth. FUNCTIONAL AREA Corporate tax FUNCTIONAL AREA General accounting FUNCTIONAL AREA Payroll FUNCTIONAL AREA HR/Benefits/ Recruitment SINGLE SOURCE OF TRUTH Automate manual processes Automate manual processes Automate manual processes
  • 25. PROBLEM: Sandd needed to replace their outdated, internal and homegrown systems. They also needed a solution that would enable them to increase the effectiveness of their marketing campaigns, lead generation and conversion rates while unifying marketing and sales processes on a single platform. CASE: SANDD. SOLUTION: With the help of bpm’online, Sandd managed to consolidate data from multiple apps and departments onto a single platform. This improved performance and collaboration of different business units while increasing cross-sell conversion rates. Sandd automated and personalized their marketing campaigns, enhanced the lead capturing process, and continues to identify lead generation sources. Lead hand-off to sales is seamless. Sandd’s sales team now focuses only on qualified and sales-ready leads. 15+ 18k+ years of experience employees ABOUT THE COMPANY: Sannd is a postal company in the Netherlands, that owns 24% of the market share.
  • 26. Accelerate change with agile low-code platform Bpm'online was created as a powerful low-code platform offering business analysts and developers advanced customization capabilities to accelerate ongoing transformation Accelerating business transformation cycle
  • 28. PROBLEM: Waterfall was seeking a unified solution to support and automate complex, global business processes to minimize process inconsistencies caused by missed steps and delays. Waterfall also needed a solution to help them drive change and support transformational initiatives. CASE: Waterfall Asset Management SOLUTION: With bpm’online, Waterfall was able to automate numerous sales and services processes including deal management, IT requests, document automation, etc., and create a seamless customer journey with an integration into Hubspot. Waterfall implemented and rolled out first business process within two months, gaining the ability to achieve desired business outcomes faster and implement necessary changes faster. 60+ $6.6bil+ years of experience Assets under management ABOUT THE COMPANY: Waterfall sources, analyzes, and purchases asset-backed security and loan investments across multiple sectors globally.
  • 29. Highest customer satisfaction rates Reference customers gave bpm'online the highest overall customer satisfaction and experience ratings in this Magic Quadrant." Gartner Magic Quadrant for Sales Force Automation, 2018 " Bpm'online scored the highest in the reference customer survey results for cost to value. Though not necessarily the least-expensive option, customers perceive its rich functionality and ease of use to be worth the associated outlay." Gartner Magic Quadrant for the CRM Customer Engagement Center, 2018 "
  • 30. Thank you! PREMIER EVENT FOR BUSINESS AND TECH LEADERS Mike Hryshenko sales Team Lead for APAC bpm'online