Agile standards - wetransform pitch deck for eit idea challenge 2015
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Thorsten Reitz of wetransform explains how standards design and adoption can become agile, fast and fun. The presentation was given as a 5-minute pitch for the EIT Idea Challenge 2015 Finals in Rennes, France, October 19th, 2015.
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Agile standards - wetransform pitch deck for eit idea challenge 2015
- 1. wetransform: How Standards become Agile Rennes, France, 19.10.2015 Thorsten Reitz & Simon Templer EIT Future Cloud Symposium 2015
- 2. www.wetransform.to20.10.2015#2 EIT Future Cloud Symposium 2015 The Future Cloud has a Problem. How to handle the complexity of an exponentially growing Future Cloud? Number of Services 2015 2020 Number of Connections 2015 2020 API/Data Complexity 2015 2020
- 3. www.wetransform.to20.10.2015 EIT Future Cloud Symposium 2015#3 Organisation 1 Organisation 2 Standard for Structured Information Scope and Use Cases Conceptual Model Logical Model Toolkit and Documents Adoption …3 to 10 years
- 4. www.wetransform.to20.10.2015#4 EIT Future Cloud Symposium 2015 1.000 Private Companies 10.000 Mapping Authorities 2.600 Environment Agencies 33+ Countries INSPIRE (European Spatial Data Infrastructure) Analysis Services Data Access Services Discovery Services View Services
- 5. www.wetransform.to20.10.2015#5 EIT Future Cloud Symposium 2015 Q: When can Experts make (design) decisions effectively, based on their intuition? A: They can do so if they are provided with fast feedback. Daniel Kahneman Nobel Prize in Economics 2002
- 6. www.wetransform.to20.10.2015#6 EIT Future Cloud Symposium 2015 Integration Usage Design Immediately ready for usage Collaborative Realtime Trans- formation
- 7. www.wetransform.to20.10.2015#7 EIT Future Cloud Symposium 2015 The Platform
- 8. www.wetransform.to20.10.2015#8 EIT Future Cloud Symposium 2015 USPs: — Explore complex models and data — Author efficient transformation mappings based on declarative technology — Get real-time preview, validation and publishing Contributions Component 1: HALE
- 9. www.wetransform.to20.10.2015#9 EIT Future Cloud Symposium 2015 USPs: — Re-use and extend of standard models with the explorative Model Editor — Design – Transform – Publish in one integrated Workflow — Create Transformation Mappings together with Fork, Diff, Merge, Comment, Discuss, … — Use On-Demand scalable Transformation and Download Services Component 2: we»exchange
- 10. www.wetransform.to20.10.2015#10 EIT Future Cloud Symposium 2015 The Secret Sauce: Declarative Mapping Easy to author & re-use Fast & Scalable Execution Any data structure & format
- 11. www.wetransform.to #2: we»xchange subscriptions (99 €/year to 30k€+/year) 20.10.2015#11 EIT Future Cloud Symposium 2015 How do we earn money? #1: HALE Services (custom development, workshops, INSPIRE implementation) #3: Data Mining & Research 2014 2016 2018 2020 2022 2024
- 12. www.wetransform.to20.10.2015#12 EIT Future Cloud Symposium 2015 Why now? 1.000 Private Companies 10.000 Mapping Authorities 2.600 Environment Agencies 130M€ per Year
- 13. www.wetransform.to E-commerceBiotech 20.10.2015#13 EIT Future Cloud Symposium 2015 What next? Architecture, Engineering, Construction Geo- spatial
- 14. www.wetransform.to20.10.2015#14 EIT Future Cloud Symposium 2015 Why us? Thorsten Reitz Founder/CEO Lead Product Engineer, Esri R&D Center Zurich AG Department Head GEO, Fraunhofer IGD Simon Templer Founder/CTO Research Scientist, Fraunhofer IGD Sameer Sheikh HALE Software Engineering Software Engineering Analyst, Accenture Angela Morant Marketing & Social Media Marketing, Manpower Ireland Dr. Joachim Rix et al. Advisory Board Department Head, FIGD Managing Dir., INI-Graphics-NET Veneta Ivanova Business Development & Operat. Senior Technology Marketing Manager, INI- Novation GmbH
- 15. www.wetransform.to20.10.2015#15 EIT Future Cloud Symposium 2015 Why this Challenge? Acceleration Reach Potentials Product Innovation & IPR Management BDA Coaching Attracting Great Talent Software Engineers Geospatial Consult- ants Intern- ships Advisors
Editor's Notes
- Start 00:00 – Duration 10s Thank you! We’re the founders of wetransform and we make standards agile, fast and fun.
- The Future Cloud has a Problem - and it’s related to its success. Cloud systems are increasingly distributed and use complex data structures and APIs. These connections require shared specifications and standards, which have to be designed and adopted fast.
- How are standards currently developed? An industry, authorities or even single organizations get together to design the standard. While Agile methods transformed most of the IT Industry, this standard will be designed in the same way as it was done 15 years ago. As a result, we often see very long development cycles, with 7 to 10 years not being unheard of. The process is slow because it lacks input from implementation and use. The long design time results in high opportunity costs and in major risks for implementation.
- Let’s look at an example: In Europe, more than 10.000 organisations need to build the INSPIRE Geospatial Cloud together, with services for discovery, viewing, downloading and analyzing spatial, statistical and environmental data, based on common specifications.
- Start 01:15 – Duration 10s So, when can experts like those in a geospatial standards group work effectively? Experts need fast Feedback to intuitively make good decisions.
- Start 01:25 – Duration 25s Our solution is to shorten the feedback cycle from design to analysis from months and years to seconds and minutes. We do this by providing: Easy to use design and transformation tools …that give instant feedback through high-performance transformation and immediate deployment …and that support expert decisions with data from usage and implementation analysis
- Start 01:50 – Duration 10s We implement this approach in our unique design-transform-share platform for the agile development and adoption of shared specifications.
- Start 02:00 – Duration 15s The first component of this platform is an Open Source product called HALE. HALE is a desktop data harmonization app that implements real-time transformation, data validation and publishing. It’s proven, and has hundreds of active users.
- Start 02:15 – Duration 10s The second component is we»exchange. It’s the first online platform that enables experts to share models, edit them together, and to collaborate on developing transformation projects.
- Start 02:25 – Duration 35s All our tools are built on a declarative paradigm where elements of a source data structure are mapped to elements of a target data structure. Such transformation mappings are reusable, and the difficulty of authoring them stays constant independent of the structure complexity. We’ve made this work through years of R&D, and our software automatically optimizes the hell out of the execution. In comparison, our competitors’ products in the geospatial area become unwieldy and require massive processing times with modern standards.
- Start 03:00 – Duration 25s We monetize this advantage in three ways: Services around HALE currently make up the majority of our revenue. We now transition to revenue from subscriptions for our platform – available as Software as a Service or On-Premise. These subscriptions come in different sizes for individual professionals and for organisations. The final revenue stream will come from mining models and transformation projects.
- Start 03:25 – Duration 35s In the next five years, more than 15.000 organisations need to implement INSPIRE, E-Reporting and other standards. These organizations want to get an effective, low-headache solution. They want a future-proof solution that can support their core business processes as well, so it needs to be extensible. That market has a size estimated at 130M€ for 2020, and we want to win at least 10% of it! We believe we can deliver such a solution and win that share, as we already have substantial traction.
- Start 04:05 – Duration 15s And INSPIRE/Geospatial is just the beginning: We can transpose this model to other markets where the exchange of structured information is essential, such as AEC, biotech, or e-commerce.
- Start 04:20 – Duration 15s We believe this is our opportunity: We have domain, technical and management experience. We have traction, we’re supported well by experienced advisors and have secured seed financing.
- Start 04:35 – Duration 25s For us, the EIT challenge is about acceleration. The prize will help us greatly in attracting good talent, which is our number 1 challenge. It will help us in market reach, and the funds will allow us to deliver additional innovation and to protect it – for a sustainable, rapidly growing business.