SlideShare a Scribd company logo
Agile 
Planning 
Map 
Rapidly 
Set 
and 
Achieve 
Big 
Hairy 
Audacious 
Goals 
(BHAG) 
Present. 
Future. 
Strategy. 
RED 
OCEAN 
(As 
Is/Done) 
Where 
currently 
are 
we? 
WHO 
are 
we? 
DISRUPTION 
(Transforming/Doing) 
How 
should 
we 
get 
there? 
BLUE 
OCEAN 
Where 
must 
we 
go? 
WHO 
must 
we 
be? 
HOW 
should 
we 
become? 
Strategy 
(Business 
Model) 
Preserve 
Core 
SImulate 
Progress 
1 2 3 4 5 
Present 
Future 
(To 
Be/To 
Do) 
Tac0cal 
Route 
(Innova0on 
Experiments) 
for 
Success 
#APM. 
Dr. 
Rod 
King. 
rodkuhnhking@gmail.com 
& 
h9p://businessmodels.ning.com 
& 
h9p://twi9er.com/RodKuhnKing

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