Preparation                               Development                                               Delivery
                                                                                            Production
Inception     Iteration 1   Iteration 2       Iteration ...   Iteration ...   Iteration n                      Launch
                                                                                            Readiness




                                                                                “It’s gotta
              “It’s gotta work!”               “It’s gotta sell!”
                                                                               be finished!”




              GATHER STAKEHOLDER GOALS
Preparation                               Development                                               Delivery
                                                                                            Production
Inception     Iteration 1   Iteration 2       Iteration ...   Iteration ...   Iteration n                      Launch
                                                                                            Readiness




                                                                         Marketing
                                Technology
                                                                         Business




                            RECONCILE OBJECTIVES
Preparation                               Development                                                  Delivery
                                                                                               Production
Inception     Iteration 1   Iteration 2       Iteration ...   Iteration ...   Iteration n                         Launch
                                                                                               Readiness




                                          Understand the data and
                                           technical constraints

     User Interviews                                                                          Multi-user workflows



                             WORKSHOPS

 Workflow analysis
   (as is, to be)                                                                             Brand and
                                                                                            marketing impact

                                     Conceptualize simple organizing
                                                structure

        CONDUCT WORKSHOPS TO BRING THE
                 VISION TO LIFE
Preparation                                   Development                                                  Delivery
                                                                                                   Production
Inception         Iteration 1   Iteration 2       Iteration ...   Iteration ...   Iteration n                         Launch
                                                                                                   Readiness




                                                 Differentiators

                                Marketing                             Usability

   User Needs and Desires                                                            Technical Architecture

            User Experience                                                                     Workflow

                Branding                                                                          UI Architecture




                 CREATE THE CORE DESIGN AND
                ARCHITECTURE (END INCEPTION)
Preparation                                  Development                                                  Delivery
                                                                                                  Production
Inception       Iteration 1   Iteration 2        Iteration ...    Iteration ...   Iteration n                        Launch
                                                                                                  Readiness




              DAILY                                WEEKLY                                       INCEPTION

              Stand Up                                      IPM                                    Goals
       (checkpoint, adjust)                 (plan for week, improve process
              Workshop                           and daily activities)
      (group, small teams)                            Showcase                              Weekly Iteration
            Consolidate                     (review results with all preview
   (document, new ?’s, ideas)                         next week)

              Workshop                             Retrospective
   (review, explore deeper, test                 (continuous process
                                                    improvement)                                Delivery Plan!
         assumptions)
            Consolidate



                 SAMPLE INCEPTION PRACTICES

Agile Inception Illustrated

  • 1.
    Preparation Development Delivery Production Inception Iteration 1 Iteration 2 Iteration ... Iteration ... Iteration n Launch Readiness “It’s gotta “It’s gotta work!” “It’s gotta sell!” be finished!” GATHER STAKEHOLDER GOALS
  • 2.
    Preparation Development Delivery Production Inception Iteration 1 Iteration 2 Iteration ... Iteration ... Iteration n Launch Readiness Marketing Technology Business RECONCILE OBJECTIVES
  • 3.
    Preparation Development Delivery Production Inception Iteration 1 Iteration 2 Iteration ... Iteration ... Iteration n Launch Readiness Understand the data and technical constraints User Interviews Multi-user workflows WORKSHOPS Workflow analysis (as is, to be) Brand and marketing impact Conceptualize simple organizing structure CONDUCT WORKSHOPS TO BRING THE VISION TO LIFE
  • 4.
    Preparation Development Delivery Production Inception Iteration 1 Iteration 2 Iteration ... Iteration ... Iteration n Launch Readiness Differentiators Marketing Usability User Needs and Desires Technical Architecture User Experience Workflow Branding UI Architecture CREATE THE CORE DESIGN AND ARCHITECTURE (END INCEPTION)
  • 5.
    Preparation Development Delivery Production Inception Iteration 1 Iteration 2 Iteration ... Iteration ... Iteration n Launch Readiness DAILY WEEKLY INCEPTION Stand Up IPM Goals (checkpoint, adjust) (plan for week, improve process Workshop and daily activities) (group, small teams) Showcase Weekly Iteration Consolidate (review results with all preview (document, new ?’s, ideas) next week) Workshop Retrospective (review, explore deeper, test (continuous process improvement) Delivery Plan! assumptions) Consolidate SAMPLE INCEPTION PRACTICES

Editor's Notes

  • #2 Inception begins with listening to each stakeholder’s project goals. There is usually a wide disparity in the overall vision and scope at this stage.\n
  • #3 Each stakeholder provides their perspective on expected business benefits, success criteria, marketing strategy, and technology assumptions. This information is captured visually for everyone to see. \n
  • #4 An iterative series of structured workshops enables us to drill down into more detail and gain new insights into the solution space.\n
  • #5 Inception concludes with a shared vision for the project and prepares the team for an agile delivery phase.\n
  • #6 Inception uses a set of enabling practices and follows a regular pattern which prepares the team for agile development iterations.\n