This document outlines an iterative product development process that includes preparation, development, and delivery phases. It emphasizes gathering stakeholder goals in preparation, reconciling objectives in inception, and conducting workshops to conceptualize a simple organizing structure and core design. During development, iterations are used to create differentiated user experiences within technical and workflow constraints. The inception phase concludes by establishing the product architecture. Sample practices for inception include daily stand-ups and workshops, weekly planning and reviews, and retrospectives for continuous improvement.