Burson-Marsteller is a leading global strategic communications and public relations firm operating in 110 countries. Penn Schoen Berland, a member of Young & Rubicam Group and the WPP Group, conducted research on behalf of Burson-Marsteller to explore attitudes about the future of the technology industry. The research involved an online survey of 504 Technology Elites and 1,000 members of the general public conducted from December 6-13, 2016.