This is our pitch deck for AfterSqool, Inc. as of 03/31/2015. https://www.aftersqool.com

1. 1angel.co/AfterSqool | @AfterSqool | founder@AfterSqool.com
Gus Collazo, CEO and Founder
gus@AfterSqool.com
Connecting busy moms with great after school programs

2. The Challenge (for parents)
2angel.co/AfterSqool | @AfterSqool | founder@AfterSqool.com
• Parents need a quick and easy way
to find all their after school options
• Parents want to search class
schedules in one place
• Parents want easy access to free
trial classes
Parents want to quickly & easily find great after school programs

3. The Challenge (for businesses)
3angel.co/AfterSqool | @AfterSqool | founder@AfterSqool.com
• Owners want to focus on teaching
• Time and money wasted while
recruiting new students every year
• Current marketing options are not
tailored to their business
Businesses need to find new students while saving time & money

4. 4angel.co/AfterSqool | @AfterSqool | founder@AfterSqool.com

5. * Small Business Association, U.S. Census Bureau 5angel.co/AfterSqool | @AfterSqool | founder@AfterSqool.com
After school businesses spend $6.1B in marketing*
• Offensive sales tactics
• Not focused on this niche
• Expensive
• Limited Choices
• Limited to no
schedule searching
• Some limited only on
summer camps
• More choices
• Full class schedule
searching
• After school activities +
summer camps
The Market Opportunity and the Competition

6. 6angel.co/AfterSqool | @AfterSqool | founder@AfterSqool.com
Parents
• SEO
• Fundraisers
• Social Networks
Marketing
Businesses
• Digital Marketing
• Mailings, Postcards
• Sales Calls

7. 7angel.co/AfterSqool | @AfterSqool | founder@AfterSqool.com
Current Plans
• Basic Membership (FREE)
• Plus Membership ($29.99/mo, ROI is 1 student referral)
Future Plans
• Premium Membership ($49.99/mo)
• Elite Membership ($99.99/mo)
• Summer Camp Placements (10% of camp price)
2015 2020
Estimated Customer Lifetime Value: $1,800 $12,100
Estimated Cost of Customer Acquisition: $639 $194
The Business Model

8. 8angel.co/AfterSqool | @AfterSqool | founder@AfterSqool.com
Rollout Plan
2015
Los Angeles, CA
11,500 Business Members
2016
Southern California
Arizona
20,000 Business Members
2017
New York City
Northern California
48,000 Business Members
2018
New York State *
Nevada
Oregon
Texas
Washington
75,000 Business Members
2019
Arkansas, Colorado
Florida, Hawaii
Idaho, Iowa, Kansas
Minnesota, Missouri
Nebraska, New Mexico
Oklahoma, Utah
112,500 Business Members
2020
Remaining metros of US
195,000 Business Members
2015 2016 2017 2018 2019 2020
Plus Tier members ($29.99) $42,000 $603,000 $3,365,000 $7,744,000 $12,926,000 $20,293,000
Premium Tier members ($49.99) $0 $164,000 $1,643,000 $5,195,000 $10,773,000 $16,914,000
Elite Tier members ($99.99) $0 $0 $659,000 $3,151,000 $7,183,000 $11,277,000
Summer Camp Placements $0 $44,000 $607,000 $1,831,000 $4,400,000 $8,584,000
Total Revenue $42,000 $811,000 $6,274,000 $17,921,000 $35,282,000 $57,068,000
Financial Projections
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
2015 2016 2017 2018 2019 2020
$42,000 $811,000
$6,274,000
$17,921,000
$35,282,000
$57,068,000
Projected Annual Revenue

9. 9angel.co/AfterSqool | @AfterSqool | founder@AfterSqool.com
Annie
Sales, Design
Gus
CEO & Founder
Javier
Marketing, Analytics
The Team

10. 10angel.co/AfterSqool | @AfterSqool | founder@AfterSqool.com
Possible Acquirers
Market Cap over $4B, Cash Reserves over $300m
Recently raised $2.2m in Series A
Our listing data and the business intelligence we
gather from site usage would be very valuable
Initial Public Offering of NASDAQ: AFSQ
The Exit Strategy

11. Raising: $500K seed round
THANK YOU FOR YOUR TIME
Gus Collazo, CEO and Founder
founder@AfterSqool.com
angel.co/AfterSqool
@AfterSqool
Thank You

12. Source: U.S. Census information for 1997 - 2007
Child Day Care Services
http://thedataweb.rm.census.gov/TheDataWeb_HotReport2/econsnapshot/2012/snapshot.hrml?NAICS=6244
Other Schools and Instruction
http://thedataweb.rm.census.gov/TheDataWeb_HotReport2/econsnapshot/2012/snapshot.hrml?NAICS=6116
Market Size Revisited
Source: Small Business Association
SBA estimates that small businesses spend 8% of their revenue on marketing and advertising.
8% of $76B is $6.1B.