COHABIT. For establishing good habits in all cohabitation situations, Cohabit is a mobile app that comprehensively reduces roommate tensions.
ADDRESSING ROOMMATE TENSIONYou may have seen the blog passive aggressive notes, but this is a great example in case you can’t see it in the back it’s a note in a fridge that someone wrote “these yogurts expired july 24. Today is Aug 12, What should we do?”Issues include:Household shoppingHousehold tasks (chores, other errands)Common ground rulesAccountability, naggingPassive aggressivenessCustomer Validation__% of our survey respondents said they had used Google Docs or excel sheets to keep track of shared purchases, but would interested in using a targeted mobile app
The house tasks list is organized by fun icons of members
Users earn rewards for completing tasks, which represent our strategic partnerships with national brands.
You can access your rewards menu to redeem or share the rewards you have earned.
The platform is also a great opportunity for brands to get targeted access to millenials at key moments of purchase decisions to establish impressions and loyalty with young customers.
Users can view their “My Tasks” list of upcoming and outstanding tasks, which also feeds into an affiliate online shopping portal and cost splitting tools.
Let’s walk through the pilot program:we will engage in immediate beta testing with the full rollout in September 2014. Taking cal as a case study we will build from a beta testing population of about 600 users at Cal – our conservative 2% penetration rate of the estimated 85% of Cal students living in roommate situations, we will take this moWith a total population of 36,000 students, we only assume 85% of students are in a roommate situation, and with a conservative pilot user base of 640 students as beta testersTaking our lessons from our local beta testing we will take this model up to ten campuses in California, fifty campuses in year 2 and 100 campuses in year three.We project an average revenue per user of approximately … margin of 5$ demonstrating potential for scaleCosts and revenues: the numbersUC Berkeley Case StudyMultiplied…With a milestone of 1 million active users representing significant investment opportunity, we project to be profitable by ____?? ####$$$$Early focus on building partnerships, business devLean team until milestonesEmphasizing fun culture!Variable Initial Costs:Initial development, customer acquisitionFixed Costs:Campus Liaisons, Local and National Brand Partnerships Management, platform maintenance and expansion, social media/adsPlans to evolve product by transplanting model with relevant interfaces for…“HOCKEY STICK GROWTH CHART/model!!” PRODUCT EVOLUTION & MARKET GROWTH“Boomerang Generation”Significant others as “pseudo-roomies”Kids’ Allowance-earning, teen versionAndroid, Facebook, other app formsMany more ideas for features, including roomie mood statuses, house message board, vacation/final exam period “pass” option, shared house calendar, consensus-based admin, more customization…
Consistently increasing market/demographic: millenials living with unrelated platonic roommates. “Other independent living arrangement” includes adults living with unmarried partners or roommates or as a boarder (but who are not the child or stepchild of the head of the household”.
Cohabit Startup Weekend Pitch Deck (Converted to ppt)
• 27% of 18-31-year-olds live with
• Over 80% of our survey expressed
interest in a mobile household-sharing
• including over 85% of those who already
use a piecemeal make-around
o Google Docs, Splitwise, Venmo
• Makes tasks fun
• Helps remember
• Keeps roomie peace
• Gets rewards
• Earn rewards for
• Share rewards with
• Brand partners reward
• Opportunity to establish
impression and loyalty
with young consumers
• Access at key purchase
• “My Tasks” list
• Upcoming and
• Feeds into an
Customer Acquisition Plan
• Campus Partnerships
• New student orientations
• Recent graduates
• Moving companies
• Social Media & AdWords
50 Universities 100 Universities
Retail Partnerships, National
Retail Partnerships, Local
$595,000 $1,071,000 $2,677,500
$0 $1,049,459 $1,998,956 $4,883,644
1-Time Start-Up Expenses
Net Profit / (Loss)
Cumulative Profit / (Loss)
($747,500) ($448,041) $550,915
Download a clickable prototype
of Cohabit here!
Team: Allison Cooper, Haydee Moreno,
Carrie Phillips, Mary Tao