Website Design Best Practices
How to Increase Conversion and Drive Revenue:
- design conventions that are proven to drive conversion
- technologies you can use to better engage website visitors
- tools to measure and quantify performance
Virtual trade show software. The fully hosted platform functions like a traditional hotel or conference center based trade show, translating exhibit halls, educational seminars, and training events into a virtual world environment. Virtual Trade Shows allow the attendee to forgo the time and expense of travel while enjoying some of the amenities of a traditional trade show. At a virtual trade show, there are realistic-looking exhibit halls with booths for showcasing products and services. The attendee can view demos, pick up literature and chat live with sales representatives. Keynote speeches and seminars are delivered either in real time or on-demand by podcast and webcast technology.
Presentation slides on Microsoft's Unified Communication solution presented at the Exchange Summit, 16th December 2010 at Technology Park Malaysia, presented by Sistem RKK. www.srkk.com
Award winning Mitel Reseller, Denwa sell, install and service Mitel phone systems across the UK. Visit denwa.co.uk for more information, pricing and quotations. Arrange a demo today.
Webinar: 5 Things You Must Know About Deploying Microsoft Lync with Voice and...snom technology
The webinar covers the following topics:
- Lync education and planning: an overview of Microsoft Lync;
- Selecting the right Lync desktop phones for your business; Understanding Lync optimized and Lync qualified devices and the benefits, as well as Lync with voice architectures;
- Configuration and provisioning: setting up Lync Server 2013 with HP Lync optimized phones and snom UC edition portfolio of Lync qualified phones;
- Customizing Lync devices for your business;
- Extending your Lync phone investment.
Virtual trade show software. The fully hosted platform functions like a traditional hotel or conference center based trade show, translating exhibit halls, educational seminars, and training events into a virtual world environment. Virtual Trade Shows allow the attendee to forgo the time and expense of travel while enjoying some of the amenities of a traditional trade show. At a virtual trade show, there are realistic-looking exhibit halls with booths for showcasing products and services. The attendee can view demos, pick up literature and chat live with sales representatives. Keynote speeches and seminars are delivered either in real time or on-demand by podcast and webcast technology.
Presentation slides on Microsoft's Unified Communication solution presented at the Exchange Summit, 16th December 2010 at Technology Park Malaysia, presented by Sistem RKK. www.srkk.com
Award winning Mitel Reseller, Denwa sell, install and service Mitel phone systems across the UK. Visit denwa.co.uk for more information, pricing and quotations. Arrange a demo today.
Webinar: 5 Things You Must Know About Deploying Microsoft Lync with Voice and...snom technology
The webinar covers the following topics:
- Lync education and planning: an overview of Microsoft Lync;
- Selecting the right Lync desktop phones for your business; Understanding Lync optimized and Lync qualified devices and the benefits, as well as Lync with voice architectures;
- Configuration and provisioning: setting up Lync Server 2013 with HP Lync optimized phones and snom UC edition portfolio of Lync qualified phones;
- Customizing Lync devices for your business;
- Extending your Lync phone investment.
Considerations For an API Strategy - Ronnie MItra API Architect Layer 7 Londo...CA API Management
API Management is becoming increasingly important as more and more organisations need to expose their data and application functionality to internal and external developers. Exposing APIs empowers these organisations to engage customers in innovative new ways, create new revenue opportunities and transform their businesses into platforms. But how do you ensure your APIs are exposed securely? How do you create, maintain and update different versions of your APIs? How do you throttle usage, meter requests and monitor API health?
Content Management System is a software application used for creating and managing digital content.
It allows multiple users in a synergetic environment with multiple features.
It is used for enterprise or web content management, including formatting, version control, indexing, searching etc.
There are different types of CMS such as SharePoint, Umbraco, Sitefinity, Sitecore etc.
Marketers are learning that today's more advanced content management systems (CMS) provide flexible, full-featured and easy-to-use tools to make frequent and rapid content edits without IT involvement. Modern content management systems make it easier to improve search engine visibility and provide powerful ways to engage website visitors.
This presentation explains how Perficient's Sitecore CMS implementation optimized Perficient.com and enabled the delivery of fresh, engaging content to our visitors. Within a year of the site re-launch, Perficient experienced a 142% increase in traffic to the site, while blog visits have increased 95% and white paper downloads have increased 113%.
Introducing Sitecore - The Experience PlatformAdrian IORGU
Sitecore is a powerful ASP.NET framework for building highly sophisticated and compelling enterprise Web solutions.
During this session we will walk you trough the key-features of the Sitecore Experience Platform, will have a look at some of the tools that keep the Sitecore developers happy and will have a sneak peek at the Sitecore CMS.
Integrating ECM and Portal Technologies - 2011.09.08Alfresco Software
ECM and Portal are two technologies that are meant to integrate but are often addressed as standalone technologies. What if you could have the best of both worlds?
Many customers are leveraging Alfresco and Liferay together to solve Enterprise-wide problems. Alfresco provides full ECM functionality, a single repository and a robust workflow engine. Liferay provides enterprise collaboration, along with social networking and enterprise portal and identity management.
Join Jim Zordani, VP of Sales at CIGNEX and Nitin Kadam, CIGNEX Presales as we address why and how customers are integrating the two solutions. When you combine open source, open standards and enterprise scalability you have a powerful solution that will solve real problems.
We will be walking through integration best practices and will share their first-hand experiences with customers that have leveraged the integrated solution.
The Global Marketing Center: A Crafter CMS and Alfresco Case StudyCrafter Software
This case study will present how the Global B2B Digital Marketing team in a large financial services organization replaced dozens of fragmented regional websites with a strategic, centralized global platform built with Alfresco and Crafter CMS. The solution benefits from Alfresco's content services for managing both Web content and documents, implementing workflows, and facilitating search. The solution is supplemented by Crafter CMS for content authoring and delivery. We will review lessons learned and summarize the primary benefits and outcomes of this major Alfresco implementation.
Unexpected benefits of .net development outsourcing. 2AnupamSingh211
.Net Development Outsourcing Services offered by Suma Soft help in building static as well as dynamic applications and web pages at reasonable prices. Our .Net Development Outsourcing services include custom .Net development, .Net migration, .Net e-Commerce development, and many more. Know more- https://bit.ly/2VUZ0i7
Creating an exceptional rich social web and work experience (10-11-2012)Davalen LLC
Learn about the IBM Web Experience Management Strategy with 6 Key Capabilities with Customer examples and demo. These slides are from the Davalen Collaboration Summit, Boston 2012.
Considerations For an API Strategy - Ronnie MItra API Architect Layer 7 Londo...CA API Management
API Management is becoming increasingly important as more and more organisations need to expose their data and application functionality to internal and external developers. Exposing APIs empowers these organisations to engage customers in innovative new ways, create new revenue opportunities and transform their businesses into platforms. But how do you ensure your APIs are exposed securely? How do you create, maintain and update different versions of your APIs? How do you throttle usage, meter requests and monitor API health?
Content Management System is a software application used for creating and managing digital content.
It allows multiple users in a synergetic environment with multiple features.
It is used for enterprise or web content management, including formatting, version control, indexing, searching etc.
There are different types of CMS such as SharePoint, Umbraco, Sitefinity, Sitecore etc.
Marketers are learning that today's more advanced content management systems (CMS) provide flexible, full-featured and easy-to-use tools to make frequent and rapid content edits without IT involvement. Modern content management systems make it easier to improve search engine visibility and provide powerful ways to engage website visitors.
This presentation explains how Perficient's Sitecore CMS implementation optimized Perficient.com and enabled the delivery of fresh, engaging content to our visitors. Within a year of the site re-launch, Perficient experienced a 142% increase in traffic to the site, while blog visits have increased 95% and white paper downloads have increased 113%.
Introducing Sitecore - The Experience PlatformAdrian IORGU
Sitecore is a powerful ASP.NET framework for building highly sophisticated and compelling enterprise Web solutions.
During this session we will walk you trough the key-features of the Sitecore Experience Platform, will have a look at some of the tools that keep the Sitecore developers happy and will have a sneak peek at the Sitecore CMS.
Integrating ECM and Portal Technologies - 2011.09.08Alfresco Software
ECM and Portal are two technologies that are meant to integrate but are often addressed as standalone technologies. What if you could have the best of both worlds?
Many customers are leveraging Alfresco and Liferay together to solve Enterprise-wide problems. Alfresco provides full ECM functionality, a single repository and a robust workflow engine. Liferay provides enterprise collaboration, along with social networking and enterprise portal and identity management.
Join Jim Zordani, VP of Sales at CIGNEX and Nitin Kadam, CIGNEX Presales as we address why and how customers are integrating the two solutions. When you combine open source, open standards and enterprise scalability you have a powerful solution that will solve real problems.
We will be walking through integration best practices and will share their first-hand experiences with customers that have leveraged the integrated solution.
The Global Marketing Center: A Crafter CMS and Alfresco Case StudyCrafter Software
This case study will present how the Global B2B Digital Marketing team in a large financial services organization replaced dozens of fragmented regional websites with a strategic, centralized global platform built with Alfresco and Crafter CMS. The solution benefits from Alfresco's content services for managing both Web content and documents, implementing workflows, and facilitating search. The solution is supplemented by Crafter CMS for content authoring and delivery. We will review lessons learned and summarize the primary benefits and outcomes of this major Alfresco implementation.
Unexpected benefits of .net development outsourcing. 2AnupamSingh211
.Net Development Outsourcing Services offered by Suma Soft help in building static as well as dynamic applications and web pages at reasonable prices. Our .Net Development Outsourcing services include custom .Net development, .Net migration, .Net e-Commerce development, and many more. Know more- https://bit.ly/2VUZ0i7
Creating an exceptional rich social web and work experience (10-11-2012)Davalen LLC
Learn about the IBM Web Experience Management Strategy with 6 Key Capabilities with Customer examples and demo. These slides are from the Davalen Collaboration Summit, Boston 2012.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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1. Christopher Harmon
Principal
theBATstudio
chris@thebatstudio.com
linkedIn: h=p://www.linkedin.com/in/cjharmon
twi=er: cjharmon
Website Design Best Practices
How to Increase Conversion and Drive Revenue:
• design conventions that are proven to drive conversion
• technologies you can use to better engage website visitors
• tools to measure and quantify performance
AFRI-TECH SUMMIT 2011 | 1
2. Brand, Art & Technology
Strategy, design and interactive consulting that realizes
tangible business value.
• US-Based
®
• 80/20 US vs International
Clientele
• Recognized as a top-agency
by B2B Magazine
• 10+ of top 20 SaaS Companies
• Virtual Organization
AFRI-TECH SUMMIT 2011 | 2
5. Website Design Best Practices > Agenda
• Design conventions that drive conversion
> Focus on Usability
• Technologies you can use to better engage website visitors
> CRM / MAS / Identification / Targeting
• Tools to measure and quantify performance
> Site metrics vs Behavioral Metrics
AFRI-TECH SUMMIT 2011 | 5
7. “
The broad goal of usability should be to:
• Present the information to the user in a clear and
concise way.
• To give the correct choices to the users, in a very
obvious way.
• To remove any ambiguity regarding the consequences
of an action e.g. clicking on delete/remove/purchase.
• Put the most important thing in the right place on a
web page or a web application
Source: Wikipedia
AFRI-TECH SUMMIT 2011 | 7
40. Eloqua
•Second Gen
Segmentation
•Multi-Dimensional
•Use of banner for top
level activity-based
segmentation
•Use of a simple, clear
and easy
segmentation nav
module
•Extends throughout
website experience
AFRI-TECH SUMMIT 2011 | 22
41. Eloqua
•Second Gen
Segmentation
•Multi-Dimensional
•Use of banner for top
level activity-based
segmentation
•Use of a simple, clear
and easy
segmentation nav
module
•Extends throughout
website experience
AFRI-TECH SUMMIT 2011 | 22
42. Eloqua
•Second Gen
Segmentation
•Multi-Dimensional
•Use of banner for top
level activity-based
segmentation
•Use of a simple, clear
and easy
segmentation nav
module
•Extends throughout
website experience
AFRI-TECH SUMMIT 2011 | 22
44. Clear Information Hierarchy
• Prioritize Messaging
➡ Create a Messaging Funnel
• Develop Sitemap & Wireframes
➡ Validate Against Personas
• Translate into Visual Designs
➡ Validate
• Monitor and Test
NOTE: there is no ONE right way.
AFRI-TECH SUMMIT 2011 | 24
45. Basecamp
1.Who are we and what
do we do?
2.Notice the seal of
customer approval!
3.Now that you’re ready
– go ahead and
click on our CTA
4.Not ready yet? Check
out these clients
and get additional
immediate insight
into what we do…
AFRI-TECH SUMMIT 2011 | 25
46. Basecamp
1.Who are we and what
do we do?
2.Notice the seal of
customer approval!
3.Now that you’re ready
– go ahead and
click on our CTA
4.Not ready yet? Check
out these clients
and get additional
immediate insight
into what we do…
AFRI-TECH SUMMIT 2011 | 25
47. Basecamp
1.Who are we and what
do we do?
2.Notice the seal of
customer approval!
3.Now that you’re ready
– go ahead and
click on our CTA
4.Not ready yet? Check
out these clients
and get additional
immediate insight
into what we do…
AFRI-TECH SUMMIT 2011 | 25
48. Basecamp
1.Who are we and what
do we do?
2.Notice the seal of
customer approval!
3.Now that you’re ready
– go ahead and
click on our CTA
4.Not ready yet? Check
out these clients
and get additional
immediate insight
into what we do…
AFRI-TECH SUMMIT 2011 | 25
49. Basecamp
1.Who are we and what
do we do?
2.Notice the seal of
customer approval!
3.Now that you’re ready
– go ahead and
click on our CTA
4.Not ready yet? Check
out these clients
and get additional
immediate insight
into what we do…
AFRI-TECH SUMMIT 2011 | 25
51. Content is King
• Inventory Content Assets
• Map Assets against Segmentation
• Map Assets against Information Hierarchy
• Prioritize
• Monitor
AFRI-TECH SUMMIT 2011 | 27
52. Eloqua
1.Present easily
digestible pieces of
content, ideally
utilizing headers,
sub-heads,
bulleted-lists and
call-outs
2.Present alternative
forms of content
such as video,
information
graphics, etc
3.Provide easy access
to contextually
related experiences
AFRI-TECH SUMMIT 2011 | 28
53. Eloqua
1.Present easily
digestible pieces of
content, ideally
utilizing headers,
sub-heads,
bulleted-lists and
call-outs
2.Present alternative
forms of content
such as video,
information
graphics, etc
3.Provide easy access
to contextually
related experiences
AFRI-TECH SUMMIT 2011 | 28
54. Eloqua
1.Present easily
digestible pieces of
content, ideally
utilizing headers,
sub-heads,
bulleted-lists and
call-outs
2.Present alternative
forms of content
such as video,
information
graphics, etc
3.Provide easy access
to contextually
related experiences
AFRI-TECH SUMMIT 2011 | 28
55. Eloqua
1.Present easily
digestible pieces of
content, ideally
utilizing headers,
sub-heads,
bulleted-lists and
call-outs
2.Present alternative
forms of content
such as video,
information
graphics, etc
3.Provide easy access
to contextually
related experiences
AFRI-TECH SUMMIT 2011 | 28
58. Marketing Automation Solutions
Marketo
1.Create Email
Campaigns and
Programs
2.Capture Leads
3.Use Lead Scoring
4.Use Lead Nurturing
5.Analyze Results
AFRI-TECH SUMMIT 2011 | 31
59. Real-Time Identification
Demandbase
1.Sense IP Address
2.Match against
proprietary
database
3.Use custom fields
Text
4.Customize experience
AFRI-TECH SUMMIT 2011 | 32
60. Real-Time Identification
Demandbase
1.Sense IP Address
2.Match against
proprietary
database
3.Use custom fields
Text
4.Customize experience
AFRI-TECH SUMMIT 2011 | 32
61. Real-Time Identification
Demandbase
1.Sense IP Address
2.Match against
proprietary
database
3.Use custom fields
Text
4.Customize experience
AFRI-TECH SUMMIT 2011 | 32
62. Real-Time Identification
Demandbase
1.Sense IP Address
2.Match against
proprietary
database
3.Use custom fields
Text
4.Customize experience
AFRI-TECH SUMMIT 2011 | 32
63. Real-Time Identification
Demandbase
1.Sense IP Address
2.Match against
proprietary
database
3.Use custom fields
Text
4.Customize experience
AFRI-TECH SUMMIT 2011 | 32
64. Content Targeting & Testing
Adobe Test &
Target
1.Select Content Areas
for Testing
2.Use A/B or multi-
variate testing on
text, images, offers
or even design
3.Automatically
optimize
4.whichtestwon.com/
AFRI-TECH SUMMIT 2011 | 33
66. Lead Scoring / Conversion Analysis
Marketo
1.Differentiate leads
based on
meaningful data
2.Automatically deliver
leads to different
parts of the funnel
based on that data
3.Creates an
objectives-based
model for tracking
leads, prospects
and opportunities
AFRI-TECH SUMMIT 2011 | 35
68. Heat Mapping
Crazy Egg
1.Real-Click technology
2.Presents a variety of
heatmap options
3.Use data to validate
or identify usability
issues
AFRI-TECH SUMMIT 2011 | 37
69. Reputation Analytics
Post Rank
1.Track key social
media content the
same way search
engines do
2.Develop insights into
which types of
content deliver
more influence
3.Focus resources and
assets around
content that
converts
AFRI-TECH SUMMIT 2011 | 38
71. • Always put the user first
• Use technology to improve the experience
➡ Not as a crutch
➡ Not for the cool factor
• Set clear objective and measure performance
➡ But don’t lose sight of the user
AFRI-TECH SUMMIT 2011 | 40
72. Christopher Harmon
Principal
theBATstudio
chris@thebatstudio.com
linkedIn: h=p://www.linkedin.com/in/cjharmon
twi=er: cjharmon
Website Design Best Practices
How to Increase Conversion and Drive Revenue:
• design conventions that are proven to drive conversion
• technologies you can use to better engage website visitors
• tools to measure and quantify performance
AFRI-TECH SUMMIT 2011 | 41
Editor's Notes
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What is the first read? The second read? Do you know what Revenue Cycle Analytics are?\n
What is the first read? The second read? Do you know what Revenue Cycle Analytics are?\n
What is the first read? The second read? Do you know what Revenue Cycle Analytics are?\n
What is the first read? The second read? Do you know what Revenue Cycle Analytics are?\n
What is the first read? The second read? Do you know what Revenue Cycle Analytics are?\n
What do they want you to do on this website?\n
Which button should you press?\n
Which button should you press?\n
Which button should you press?\n
Which button should you press?\n
Which button should you press?\n
Out of the 9 graphics supported Calls-to-Action, which is the most important?\n
Out of the 9 graphics supported Calls-to-Action, which is the most important?\n
Out of the 9 graphics supported Calls-to-Action, which is the most important?\n
Out of the 9 graphics supported Calls-to-Action, which is the most important?\n
Out of the 9 graphics supported Calls-to-Action, which is the most important?\n
Can anyone here find what there looking for on a menu like this? It’s kind of like going to a restaurant and trying to decide what to eat...\n
This is the FIFTH banner... with each banner rotating every 8 seconds... That’s 40 seconds before you see this... What is your average time per visit? per page?\n
This is the FIFTH banner... with each banner rotating every 8 seconds... That’s 40 seconds before you see this... What is your average time per visit? per page?\n
This is the FIFTH banner... with each banner rotating every 8 seconds... That’s 40 seconds before you see this... What is your average time per visit? per page?\n
where do you learn about Oracle On Demand - the topic this page is supposed to support?\n
whose eyes are glazing over?\n
where doe the real content start?\n
What do they want you to do - specific to this page?\n